Head of Digital Acquisition [Oman]

We don’t think about job roles in a traditional way. We are anti-silo. Anti-career stagnation. Anti-conventional. 

Beyond ONE is a digital services provider radically reshaping the personalised digital ecosystems of consumers in high growth markets around the world. We’re building a digital services aggregator platform, with a strong telco foundation, and a profitable growth strategy that empowers users to drive their own experience—subscribe once, source from many, and only pay for what you actually use. 

Since being founded in 2021, we’ve acquired Virgin Mobile MEA, Friendi Mobile MEA and Virgin Mobile LATAM (with 6.5 million subscribers) and 1600 dedicated  colleagues across Chile, Colombia, KSA, Kuwait, Mexico, Oman and UAE. 

To disrupt for good takes a rebellious spirit, a questioning mind and a warm heart. We really care about how to get things done and not who manages who. We benefit from our diversity, and together, we disrupt the way we and others thinkin about our lives for good.  

Do you want to exchange ideas, learn from each other and leave your mark on our journey? This is the place for you. 

About the role:

We are looking for a dynamic and results-oriented Head of Digital Acquisition for Oman. In this role, you will be responsible for developing and executing digital acquisition strategies that drive growth and market share for Friendi Mobile & Friendi Pay in Oman. You will work closely with the Global Senior Director of Digital Acquisition for MEA to align strategies and ensure the successful execution of regional goals. This is a critical role that will have a direct impact on the success of our brand in Oman, and you will be a key member of the local marketing leadership team.

What you will do:

• Develop and implement digital acquisition strategies tailored to the Oman market, focusing on driving growth, increasing market share, and maximizing ROI.
• Collaborate with the Global Senior Director Digital Acquisition to align local strategies with regional objectives and ensure cohesive execution across the region.
• Define and monitor KPIs to measure the effectiveness of acquisition campaigns and optimize performance.
• Lead the planning, development, and execution of digital marketing campaigns, including SEM, SEO, paid social, display advertising, and affiliate marketing, specifically for the Omani market.
• Leverage data and analytics to continuously improve campaign performance, customer conversion rates, and overall acquisition effectiveness.
• Work closely with the brand team to create and launch targeted acquisition campaigns that resonate with Omani consumers.
• Identify and leverage cross-promotional opportunities within the brand to optimize customer acquisition costs.
• Partner with product, technology, and sales teams to ensure the seamless execution of customer acquisition initiatives.
• Collaborate with the analytics and data science teams to generate insights that inform strategy and enhance decision-making.
• Manage the digital acquisition budget for Oman, ensuring efficient allocation of resources to achieve maximum return on investment.
• Provide regular financial performance reports on acquisition activities, including forecasting and variance analysis.
• Provide mentorship and professional development opportunities for team members to enhance their skills and career growth.

What you will need:

• Master's degree in Marketing or a related field; MBA preferred.
• 8+ years of experience in digital acquisition, digital marketing, or growth marketing, with a strong track record of driving customer growth in the Omani market.
• Proven experience in a leadership role within a technology, telecommunications, or media company.
• Strong understanding of the Omani market, including consumer behavior, regulatory environments, and competitive landscapes.
• Excellent communication and interpersonal skills, with the ability to influence and lead cross-functional teams.
• Experience managing marketing budgets and optimizing ROI.
• Ability to thrive in a fast-paced, dynamic environment, managing multiple projects and deadlines.
• Passion for innovation, with a keen eye on market trends and customer insights.

What we offer:

• Rapid learning opportunities - we enable learning through flexible career paths, exposure to challenging & meaningful work that will help build and strengthen your expertise.
• Hybrid work environment - flexibility to work from home 2 days a week.
• Healthcare and other local benefits offered in market.