Job Application for Global Product Marketing Lead (CMF) at Nothing

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Who we are

Nothing exists to make tech feel exciting again.

We’re building a different kind of company, one that puts design, emotion, and human creativity at the heart of everything we do. From the way our products look to how they sound, feel, and function, we care about the details that make technology not just useful, but inspiring.

This is a place for the curious. The creators. The ones who ask why not and mean it. If you're drawn to bold ideas, fast moves, and work that actually makes you feel something, you’ll fit right in.

We're not here to follow the rules. We're here to make better ones.

About Nothing

Founded in London in 2020, Nothing is a design-led tech company building an alternative to the industry giants. Our products – from award-winning smartphones to expressive audio and wearables – blend iconic design with intuitive engineering to put people and creativity back at the centre of consumer tech.

Backed by GV (Google Ventures), EQT Ventures, C Ventures, and influential investors like Tony Fadell (iPod), Casey Neistat, and Kevin Lin (Twitch), we’ve grown from startup to global challenger in just a few years.

About CMF by Nothing

CMF is a sub-brand of Nothing, created to make great design and quality tech more accessible. We combine cutting-edge aesthetics with an uncompromising user experience—delivering standout products without the typical shortcuts found in this market segment. Since launching in 2023, we’ve been on a mission to challenge the status quo. With a fast-growing product portfolio, CMF is shaping a new kind of tech experience—bold by design and built for a generation that demands more from the everyday. We operate like a startup within a startup: big ideas, fast execution, and a relentless drive to lead—not follow. Now, as we scale CMF into a global powerhouse from India, we’re expanding our marketing leadership to help shape what’s next.

About the Role

We’re looking for a Global Product Marketing Lead to drive the end-to-end success of CMF product launches on a global scale. From crafting sharp launch plans and messaging to delivering breakthrough campaigns across every touchpoint—you’ll own how the world sees and experiences our products.

This is a global-facing, execution-heavy role based in Gurgaon—ideal for someone who combines strategic thinking with obsessive attention to detail, thrives in fast-paced environments, and is driven to deliver bold, ROI-focused work that stands out from everything else out there.

Key Responsibilities

Develop and articulate clear product communication strategies, turning key selling points into compelling narratives that resonate across regions and audiences
Demonstrate a strong grasp of strategic messaging frameworks—not just tactical copywriting
Design and execute end-to-end launch strategies across pre-launch, launch, and post-launch phases, with clearly defined goals and tactics for each stage
Plan integrated demand generation campaigns across owned, earned, and sales channels to drive awareness, consideration, and conversion
Balance impact and efficiency—clearly distinguishing between fixed (high-impact, non-negotiable) launch investments and variable or performance-based budgets
Identify key levers for incremental investment to optimize performance and ROI throughout the launch cycle
Lead and evolve a cross-functional team structure to deliver launch excellence—defining key roles, responsibilities, and ownership of core KPIs
Set up clear operating processes between marketing functions, creative, and regional teams to enable agile decision-making, strong alignment, and high execution efficiency
Champion a future-facing product marketing function that plays a strategic role in roadmap planning and revenue growth
Establish robust tracking frameworks and KPIs to evaluate campaign performance across all phases and channels, with a focus on learning and continuous improvement
Leverage insights and data to influence future product development, GTM decisions, and audience segmentation strategies

What We’re Looking For

10+ years of experience in integrated marketing or campaign management, ideally in tech, mobile, or fast-growth consumer brands
Strong grasp of the full marketing mix and how to orchestrate it effectively across campaign phases
Extremely ROI-driven, with experience working with limited budgets while maximizing impact through efficiency and creativity
Exceptional attention to detail, with a high bar for creative execution
Strong instincts for what makes content breakthrough and culturally relevant
A builder’s mindset—comfortable with ambiguity, resourceful, and capable of working lean
Clear communicator and collaborative operator across cross-functional teams
Sharp understanding of consumer behavior and cultural nuance in India and beyond

Why Join Us?

No corporate red tape—just bold ideas, fast execution, and real ownership
You’re here to disrupt and define, not follow the rulebook
Join the fastest-growing tech brand in the past decade—and shape what’s next
Your work will have a visible impact—seen, shared, and talked about across the country (and beyond)
Fast-track your career—surrounded by ambitious minds moving at startup speed

What we offer

A chance to shape the voice of one of the most exciting tech brands
Fast-paced and creative environment with global reach
A culture that values curiosity, creativity, and doing things differently
A commitment to building a diverse, inclusive, and welcoming workplace for all

Global Product Marketing Lead (CMF)

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