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Global Product Marketing Lead (CMF)
Gurgaon, India
Who we are
Nothing exists to make tech feel exciting again.
We’re building a different kind of company, one that puts design, emotion, and human creativity at the heart of everything we do. From the way our products look to how they sound, feel, and function, we care about the details that make technology not just useful, but inspiring.
This is a place for the curious. The creators. The ones who ask why not and mean it. If you're drawn to bold ideas, fast moves, and work that actually makes you feel something, you’ll fit right in.
We're not here to follow the rules. We're here to make better ones.
About Nothing
Founded in London in 2020, Nothing is a design-led tech company building an alternative to the industry giants. Our products – from award-winning smartphones to expressive audio and wearables – blend iconic design with intuitive engineering to put people and creativity back at the centre of consumer tech.
Backed by GV (Google Ventures), EQT Ventures, C Ventures, and influential investors like Tony Fadell (iPod), Casey Neistat, and Kevin Lin (Twitch), we’ve grown from startup to global challenger in just a few years.
About the Role
We’re looking for a Global Product Marketing Lead to drive the end-to-end success of CMF product launches on a global scale. From crafting sharp launch plans and messaging to delivering breakthrough campaigns across every touchpoint—you’ll own how the world sees and experiences our products.
This is a global-facing, execution-heavy role based in Gurgaon—ideal for someone who combines strategic thinking with obsessive attention to detail, thrives in fast-paced environments, and is driven to deliver bold, ROI-focused work that stands out from everything else out there.
Key Responsibilities
- Develop and articulate clear product communication strategies, turning key selling points into compelling narratives that resonate across regions and audiences
- Demonstrate a strong grasp of strategic messaging frameworks—not just tactical copywriting
- Design and execute end-to-end launch strategies across pre-launch, launch, and post-launch phases, with clearly defined goals and tactics for each stage
- Plan integrated demand generation campaigns across owned, earned, and sales channels to drive awareness, consideration, and conversion
- Balance impact and efficiency—clearly distinguishing between fixed (high-impact, non-negotiable) launch investments and variable or performance-based budgets
- Identify key levers for incremental investment to optimize performance and ROI throughout the launch cycle
- Lead and evolve a cross-functional team structure to deliver launch excellence—defining key roles, responsibilities, and ownership of core KPIs
- Set up clear operating processes between marketing functions, creative, and regional teams to enable agile decision-making, strong alignment, and high execution efficiency
- Champion a future-facing product marketing function that plays a strategic role in roadmap planning and revenue growth
- Establish robust tracking frameworks and KPIs to evaluate campaign performance across all phases and channels, with a focus on learning and continuous improvement
- Leverage insights and data to influence future product development, GTM decisions, and audience segmentation strategies
What We’re Looking For
- 10+ years of experience in integrated marketing or campaign management, ideally in tech, mobile, or fast-growth consumer brands
- Strong grasp of the full marketing mix and how to orchestrate it effectively across campaign phases
- Extremely ROI-driven, with experience working with limited budgets while maximizing impact through efficiency and creativity
- Exceptional attention to detail, with a high bar for creative execution
- Strong instincts for what makes content breakthrough and culturally relevant
- A builder’s mindset—comfortable with ambiguity, resourceful, and capable of working lean
- Clear communicator and collaborative operator across cross-functional teams
- Sharp understanding of consumer behavior and cultural nuance in India and beyond
Why Join Us?
- No corporate red tape—just bold ideas, fast execution, and real ownership
- You’re here to disrupt and define, not follow the rulebook
- Join the fastest-growing tech brand in the past decade—and shape what’s next
- Your work will have a visible impact—seen, shared, and talked about across the country (and beyond)
- Fast-track your career—surrounded by ambitious minds moving at startup speed
What we offer
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A chance to shape the voice of one of the most exciting tech brands
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Fast-paced and creative environment with global reach
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A culture that values curiosity, creativity, and doing things differently
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A commitment to building a diverse, inclusive, and welcoming workplace for all
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