Influencer Manager

Our Culture:

Radical spirit drives everything we do and spans seven offices around the globe.  Our 4 core values sit at the heart of everything we do:

Be the change - we are proactive, action orientated and drive change, stepping outside of our comfort zone  

Pride in the product - we obsess over detail, always improving and staying curious about tech and the world

Thrive on Diversity - we welcome differences, listen & communicate with respect and collaborate to build strong teams

Survive - we empower everyone to act as an owner and understand the business as a whole which leads to delivering exceptional results

The Role:

We are seeking an experienced Senior Influencer & Culture Marketing Manager with a proven track record of creating and executing large-scale influencer and culture marketing programs for consumer brands.

This role is for a self-driven marketier who is passionate about the intersection of technology, culture , design and influencer marketing. You will be responsible for designing and executing high-impact marketing initiatives that leverage local influencers and cultural trends to elevate our brand and drive engagement, awareness and revenue growth.

Responsibilities:

• Lead and develop influencer and culture marketing in Japan, setting clear KPIs and fostering a high-performance culture focused on innovation, collaboration, and accountability.
• Develop and implement scalable influencer marketing programs to drive measurable business results in Japan
• Strategically identify and engage with high-impact influencers, artists, creators and brands that align with our brand and target audience
• Design and execute culturally relevant local campaigns and events that generate engagement, increase brand affinity
• Track and analyse program performance through key metrics like EMV, Impressions, engagement, and CPM/ROI, continuously optimising to maximise impact and efficiency
• Act as a brand ambassador in local cultural spaces, building relationships with key figures and communities to elevate the brand's presence and relevance
• Work closely with the global team to create a playbook in Japan 
• Manage commercial discussions with influencers ensuring we always get favourable contract terms and usage rights

Requirements:

• Significant experience in influencer and culture marketing, with a track record of scaling programs for measurable goal
• Deep knowledge of pop culture, internet culture, and social media trends, with a strategic mindset for influencing audience behaviour
• Excellent communication, negotiation, and relationship-building skills, particularly within the influencer and cultural sectors
• Results-driven, with a clear focus on achieving KPIs to drive business outcomes
• A good understanding of data analysis and marketing analytics, with an ability to translate insights into actionable strategies
• Bilingual: fluent in Japanese and advanced/business in English

We are an equal opportunity employer and will always promote a more diverse and inclusive environment. We are committed to being a welcome employer for all candidates.

• A chance to shape the voice of one of the most exciting tech brands
• Fast-paced and creative environment with global reach
• A culture that values curiosity, creativity, and doing things differently
• A commitment to building a diverse, inclusive, and welcoming workplace for all