Back to jobs

PR Manager

Tokyo, Japan
Who we are
 
Nothing exists to make tech feel exciting again.
 
We’re building a different kind of company, one that puts design, emotion, and human creativity at the heart of everything we do. From the way our products look to how they sound, feel, and function, we care about the details that make technology not just useful, but inspiring.
 
This is a place for the curious. The creators. The ones who ask why not and mean it. If you're drawn to bold ideas, fast moves, and work that actually makes you feel something, you’ll fit right in.
 
We're not here to follow the rules. We're here to make better ones.
 
About Nothing
 
Founded in London in 2020, Nothing is a design-led tech company building an alternative to the industry giants. Our products – from award-winning smartphones to expressive audio and wearables – blend iconic design with intuitive engineering to put people and creativity back at the centre of consumer tech.
 
Backed by GV (Google Ventures), EQT Ventures, C Ventures, and influential investors like Tony Fadell (iPod), Casey Neistat, and Kevin Lin (Twitch), we’ve grown from startup to global challenger in just a few years.
 

Our Culture:

Radical spirit drives everything we do and spans seven offices around the globe.  Our 4 core values sit at the heart of everything we do:


Be the change - we are proactive, action orientated and drive change, stepping outside of our comfort zone  

Pride in the product - we obsess over detail, always improving and staying curious about tech and the world

Thrive on Diversity - we welcome differences, listen & communicate with respect and collaborate to build strong teams

Survive - we empower everyone to act as an owner and understand the business as a whole which leads to delivering exceptional results

 

The Role:

As our PR Manager for Japan, you’ll own the local communications strategy across consumer, product, and corporate. Based in Tokyo and reporting to Japan Marketing Lead/General Manager, you’ll work closely with regional leaders/teams/agencies and global functional teams to tell bold stories that shape culture, build love for our brand, and grow the business.

We’re looking for a sharp communicator who knows the Japan media landscape inside and out. Someone who can craft narratives, lead moments that matter, and turn heads with earned-first ideas. You’ll bring fresh thinking, strong media relationships, and a drive to make real noise in one of our most exciting markets.

 

Responsibilities:

  • Lead our communications strategy for Japan, from planning to execution, aligned with Japan marketing goals and global communications priorities
  • Be the local voice of the brand, helping drive awareness and trust across all touchpoints
  • Own media relations: build strong relationships with media, journalists and reviewers in tech, lifestyle, business and design
  • Lead integrated campaign moments for product launches, brand storytelling, and thought leadership
  • Manage our local PR agency to deliver world-class output
  • Act as the go-to comms partner for the Japan leadership team
  • Collaborate cross-functionally with marketing, community, and commercial teams to drive impact
  • Monitor local reputation, manage issues and crisis comms as needed
  • Track coverage, sentiment, and performance, and keep pushing for more

 

Requirements:

  • Experience in consumer tech PR, including direct media pitching and agency collaboration
  • A good understanding of data analysis and marketing analytics, with an ability to translate insights into actionable strategies
  • Deep knowledge of pop culture, internet culture, and social media trends, with a strategic mindset for influencing audience behaviour
  • Excellent communication, negotiation, and relationship-building skills, particularly within the influencer and cultural sectors
  • Results-driven, with a clear focus on achieving KPIs to drive business outcomes
  • Bilingual: fluent in Japanese and advanced/business in English

 

 
 
What we offer
  • A chance to shape the voice of one of the most exciting tech brands
  • Fast-paced and creative environment with global reach
  • A culture that values curiosity, creativity, and doing things differently
  • A commitment to building a diverse, inclusive, and welcoming workplace for all

Apply for this job

*

indicates a required field

Resume/CV

Accepted file types: pdf, doc, docx, txt, rtf

Cover Letter

Accepted file types: pdf, doc, docx, txt, rtf