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Marketing Lead, Thailand

Bangkok, Bangkok, Thailand
Who we are
 
Nothing exists to make tech feel exciting again.
 
We’re building a different kind of company, one that puts design, emotion, and human creativity at the heart of everything we do. From the way our products look to how they sound, feel, and function, we care about the details that make technology not just useful, but inspiring.
 
This is a place for the curious. The creators. The ones who ask why not and mean it. If you're drawn to bold ideas, fast moves, and work that actually makes you feel something, you’ll fit right in.
 
We're not here to follow the rules. We're here to make better ones.
 
About Nothing
 
Founded in London in 2020, Nothing is a design-led tech company building an alternative to the industry giants. Our products – from award-winning smartphones to expressive audio and wearables – blend iconic design with intuitive engineering to put people and creativity back at the centre of consumer tech.
 
Backed by GV (Google Ventures), EQT Ventures, C Ventures, and influential investors like Tony Fadell (iPod), Casey Neistat, and Kevin Lin (Twitch), we’ve grown from startup to global challenger in just a few years.
 

Are you ready to shape the future of tech culture in Thailand? As the Thailand Marketing Lead for Nothing, you won’t just execute campaigns—you’ll be pioneering how we resonate with a new generation. You’ll be leading the growing Thailand marketing team and bringing our disruptive vision to life.

Your mission? To make Nothing a brand that’s talked about, shared, and celebrated. This role isn’t about playing it safe; it’s about taking bold risks that capture attention. You’ll craft social-first strategies, build influential partnerships, and amplify our story through earned media, all while staying true to our mission of making tech fun again. 

You’ll be working closely with global teams, using Thailand as a testing ground for new ideas. If you thrive in a fast-paced, underdog environment and are excited by the challenge of building something iconic from the ground up, then this is your opportunity to be part of the future.

 

Responsibilities:

You will ensure the Nothing brand is consistent across Thailand laddering up to our global marketing strategy. You will deliver impactful campaigns that increase awareness, build community, and position our brand in pop culture. You will also play a pivotal role in managing regional publicity, social media and event marketing, 

  • Co-own business goals and work closely with leadership to achieve company objectives. 
  • Be the owner of the country's marketing budget & be responsible for the marketing performance portion of Thailand’s success. 
  • Own Thailand's marketing initiatives (Influencer Marketing, Public Relations, Digital Marketing, Advertising, Offline Activations), to drive brand awareness, sales across our product portfolio and integrate the brand into pop culture.  
  • Lead and mentor the marketing team, fostering a collaborative and creative environment.
  • Align regional initiatives with global objectives by ensuring cohesive branding, efficient asset creation, and partner satisfaction.
  • Monitor and report on the effectiveness of marketing campaigns and adjust strategies as needed.

Must Haves:

  • Extensive marketing experience (8-10 years) and previously been in a leadership role (3 years in a leadership role).  
  • Good knowledge of local market trends and consumer behavior, particularly younger generations. 
  • Demonstrated ownership capabilities and entrepreneurial mentality and a builder’s mindset with a passion for challenging the status quo and creating something iconic. 
  • Proven success in executing marketing budgets effectively and achieving desired outcomes. 
  • Proven track record in organic social, earned media, and influencer partnership initiatives on a limited budget. 
  • Regional Marketing Experience in Thailand, skilled at localizing global strategies while maintaining brand consistency. 
  • Native Thai speaker with excellent proficiency in English.
 
 
What we offer
  • A chance to shape the voice of one of the most exciting tech brands
  • Fast-paced and creative environment with global reach
  • A culture that values curiosity, creativity, and doing things differently
  • A commitment to building a diverse, inclusive, and welcoming workplace for all

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At Nothing, we're committed to respecting your privacy. This Privacy Notice is designed to describe to you the basis for the personal data we collect from you, or that is provided by you as part of our recruitment process.

First of all, we use Greenhouse, a web-based hiring platform, to assist in our recruiting process. As part of that process Greenhouse will be processing the personal information you've shared in accordance with Nothing instructions.

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We'll hold on to your data for up to 24 months and if it turns out we'd like to keep it around longer, we'll reach out to you for consent first.

Lastly, if if at any point you'd like us to remove the information we've collected or share it with you, just let us know.