Head, Buzz Marketing - India

About the role:

At Nothing, we don’t follow convention - we create it.

As Head of Buzz Marketing, you’ll craft and lead a digital-first strategy that makes our product launches unmissable, our stories impossible to ignore, and our brand unforgettable.

This is a strategic leadership role for a culturally fluent, digitally native marketer — someone who lives at the intersection of data and instinct, structure and creativity. You’re a master of breakthrough moments and viral velocity, with a deep understanding of the cultural currents shaping Gen Z and beyond. You excel at bringing together content, PR, and influencers to hack the internet, with a proven track record of driving millions of organic views.

Key Responsibilities:

• Architect cultural relevance: Build and execute buzz-worthy strategies that place Nothing at the center of internet and cultural conversations before, during, and after every launch.
  
  
• Lead launch hype: Design and deliver disruptive, earned-first campaigns that create anticipation, drive FOMO, and amplify global product moments across digital, social, and experiential channels.
  
  
• Spot & shape trends: Tap into emerging internet subcultures, meme ecosystems, creators, and formats to make Nothing feel alive and ahead of the curve.
  
  
• Own virality playbook: Identify and scale what works — turning breakout moments into repeatable frameworks that blend creativity with performance.
  
  
• Build creator energy: Partner with unconventional influencers, artists, and communities that reflect and amplify our brand values in unexpected ways.
  
  
• Collaborate across teams: Work closely with Product Marketing, Brand, PR, Community, and Social to ensure all touchpoints align and build toward a cohesive narrative.
  
  
• Measure cultural impact: Define KPIs that go beyond impressions — tracking talkability, share of culture, and brand heat.
  
  
• Build and lead a high-performing team: Hire, mentor, and inspire a tight-knit group of creative thinkers and cultural strategists. Foster a culture of experimentation, accountability, and speed.
  
  
• Champion cross-functional leadership: Operate as a key voice in the broader marketing leadership team, bringing sharp POVs, setting a high creative bar, and influencing how we show up in the world.

Key Qualifications:

• 8–10+ years of experience in brand, digital, or content marketing, with a strong focus on culture-first, internet-breaking campaigns.
• Proven ability to create viral moments and high-impact narratives that cut across India’s diverse digital landscape — from Tier 1 metros to culturally influential subcultures.
• Deep understanding of India’s internet and youth culture — fluent in everything from Instagram trends and YouTube formats to regional meme pages, Twitter communities, and emerging platforms like Moj or ShareChat.
• Hands-on experience building and managing buzz-worthy influencer and creator programs, with a strong network across fashion, tech, music, gaming, and pop culture.
• Demonstrated success in integrated campaign development across PR, social, and influencer channels — ideally with measurable organic reach and brand lift.
• Strong leadership experience managing cross-functional teams, external partners, and creative collaborators in a fast-moving, high-expectation environment.
• Comfortable working across English and vernacular content ecosystems, with the instinct to localize for cultural impact without diluting brand.
• Data-literate with experience in using real-time signals and analytics to inform strategy and iterate on campaigns.
• Proven ability to work across global and local teams, ensuring culturally relevant execution while staying true to the brand.
• Startup mindset: hands-on, resourceful, and comfortable with ambiguity, with a bias for action and experimentation. 

Why Join Us?

• No corporate red tape - just bold ideas, fast execution, and real ownership.
• You’re here to disrupt and define, not follow the rulebook.
• Join the fastest-growing tech brand in India in the past decade - and shape what’s next.
• Your work will have visible, cultural impact - seen, shared, and talked about across the country (and beyond).
• Fast-track your career - surrounded by ambitious minds moving at startup speed.

We are an equal opportunity employer and will always promote a more diverse and inclusive environment. We are committed to being a welcoming employer for all candidates.

• A chance to shape the voice of one of the most exciting tech brands
• Fast-paced and creative environment with global reach
• A culture that values curiosity, creativity, and doing things differently
• A commitment to building a diverse, inclusive, and welcoming workplace for all