Performance Marketing Manager - 12 month FTC

About us

The Financial Times is one of the world’s leading news organisations, globally recognised for its authority, integrity and accuracy, with a mission to deliver quality information and services worldwide.

At the FT, curiosity thrives and ambitious thinking is rewarded. Here, you’re given the chance to reach millions, create work that matters and deliver impartial journalism in a polarised world.

In our warm, collaborative culture, you’ll connect with a diverse community of experts who support your growth, career aspirations and wellbeing.

Your future at the FT will be filled with opportunities that challenge and inspire you. With no fixed path, you’ll discover new skills and forge a career that can take you anywhere.

Build a newsworthy career at the FT.

Our commitment to diversity, equity and inclusion 

We believe in the power of unique perspectives and want all voices in our organisation to be heard, respected and valued. A supportive workplace is one where employees feel they can be themselves and operate to their full potential. We are committed to removing barriers for everyone, with a focus on addressing those faced by underrepresented groups.

The Role / Position Overview

The Financial Times is evolving its capabilities and communications to deliver highly targeted, multi-channel, and customer-centric experiences. 

We are looking for a candidate with direct agency experience—either brand-side or agency-side—who brings deep expertise in paid media strategy and agency management to deliver impactful results. Hands-on experience in paid media account setup and migrations is essential for this role. The successful candidate will be joining the CRG Performance Marketing team, a team that plays a pivotal role in building awareness and consideration for the FT and its subscription products. This team plays a vital role in efficiently acquiring new customers through innovative use of both established and emerging paid media channels and tactics.

Reporting to the Head of Paid Media of the Consumer Revenue Group, this role is instrumental in delivering critical initiatives in 2025 to achieve ambitious objectives and establish the foundation for long-term growth.

Key Responsibilities

• Oversee the setup, reconfiguration, and migration of paid media accounts to ensure campaigns are properly established and maintained.
• Collaborate with the Marketing Effectiveness team to ensure accounts are optimised for performance and properly configured for tracking and attribution.
• Work closely with partner agencies to produce accurate plans and forecasts aligned with business objectives.
• Ensure effective delivery of monthly, quarterly, and annual subscription acquisition targets and KPIs across performance marketing channels.
• Coordinate with the Digital Experience Optimisation and Marketing Effectiveness teams to create user journeys that align with campaign objectives and implement sufficient tracking before launch.
• Monitor and assess the impact of changes in cookie usage in collaboration with the Marketing Effectiveness team, and develop solutions to prioritise first-party data usage in campaigns.
• Leverage existing and emerging marketing technologies, such as Bloomreach (CDP), Google Privacy Sandbox, and server-to-server connections, to improve audience targeting and campaign effectiveness.
• Stay informed on industry trends, attend relevant events, and recommend tests and experiments to enhance FT’s performance marketing strategies.
• Analyse campaign data and performance reports, synthesising insights to inform decision-making and improve future marketing strategies.
• Investigate errors or unexpected performance changes, providing actionable recommendations for resolution.
• Serve as the primary point of contact for campaign setup and account migrations, ensuring smooth collaboration between internal teams and agency partners.
• Provide business insights to agencies and internal teams to enhance campaign outcomes and drive continuous improvement.

Required Skills / Experience 

• A minimum of 3 years' experience in a paid media role, including hands-on expertise in account management, setup, and migrations.
• A strong collaborator, with the ability to foster positive working relationships across the business 
• Ability to influence at a mid-senior level and work alongside technical teams
• Experience in a similar industry or with recurring revenue / subscription models.
• Proven experience in media agency management and relationships
• Strategic thinker that can see beyond the day-to-day to help reach marketing and revenue goals and improve the customer experience

What’s in it for you? Our benefits
Our benefits vary by location but we are committed to providing best-in-class perks across all our offices. These include generous annual leave, medical cover, inclusive parental leave packages, subsidised gym memberships and opportunities to give back to the community. Full details of our benefits are available here.

We’ve embraced a 50% hybrid working model (averaging two to three days onsite) that fosters trust and remote adaptability while encouraging in-person camaraderie and peer learning. Additionally, we are open to accommodating specific flexible working pattern requests for all roles where feasible.

Accessibility
We are a disability confident employer and Valuable 500 signatory.

Please let us know if you require any reasonable adjustments/personalisation as part of the application process or to enable you to attend an interview. If you would like to discuss your requirements or have any questions, email talent@ft.com and a member of our team will be happy to help.

Further information
At the FT, we embrace innovation and the use of technology and appreciate that individuals may leverage AI tools as part of their job application process. Whilst we are happy for you to use AI to assist with your application, it is essential that all information provided is authentic and accurately represents your skills, experience, and qualifications.

Candidates should be aware that the use of AI throughout the application process may be monitored to ensure a fair and transparent hiring process for all.

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