Performance Marketing Specialist - Social Media (B2B)

About us

The Financial Times is one of the world’s leading news organisations, globally recognised for its authority, integrity and accuracy, with a mission to deliver quality information and services worldwide.

At the FT, curiosity thrives and ambitious thinking is rewarded. Here, you’re given the chance to reach millions, create work that matters and deliver impartial journalism in a polarised world.

In our warm, collaborative culture, you’ll connect with a diverse community of experts who support your growth, career aspirations and wellbeing.

Your future at the FT will be filled with opportunities that challenge and inspire you. With no fixed path, you’ll discover new skills and forge a career that can take you anywhere.

Build a newsworthy career at the FT.

 

Our commitment to diversity, equity and inclusion 

We believe in the power of unique perspectives and want all voices in our organisation to be heard, respected and valued. A supportive workplace is one where employees feel they can be themselves and operate to their full potential. We are committed to removing barriers for everyone, with a focus on addressing those faced by underrepresented groups.

 

About FT Live

FT Live is the global events arm of the Financial Times, producing more than 250 events annually across key industry sectors, including banking, finance, healthcare, sport, and technology. Our events bring together senior decision-makers, influential partners, and global leaders to share insights and drive conversations that shape their industries.

 

The Role 

We seek a highly motivated and teammate to join our fast-paced Digital and Performance Marketing team. As a Performance Marketing Specialist – Social Media (B2B), you will support the team in planning, implementing, and handling organic social media campaigns across our B2B events portfolio. This includes events in sectors such as banking, finance, healthcare, sports, and technology, running on platforms like LinkedIn, X (Twitter), Meta, YouTube, and TikTok.

The role will focus on content creation, campaign management, copywriting, analytics, and collaborator communications. This role is ideal for someone with a proactive approach who excels in collaborative environments and is confident engaging with senior team members. There is the opportunity for travel to support our live events for those who go above and beyond.

 

Key Responsibilities

• Plan, implement, and handle B2B social media campaigns across multiple channels (LinkedIn, Twitter, Meta, YouTube, TikTok).

• Report directly to the Social Media Manager.

• Create tailored video content through use of tools such as Canva, Figma, Premiere Pro, or Photoshop Illustrator.

• Conduct regular analysis and reporting on campaign performance, utilising Sprout Social and inputting data into Google Sheets.

• Stay informed about FT Live social media standards, trends, policies, and guidelines, and communicate updates with key collaborators.

• Handle both internal and external collaborators by informing them of current campaign performance and future opportunities.

• Collaborate with team members to ensure campaign plans are achievable and on track.

• Support A/B testing initiatives to optimise campaign performance.

• Complete ad hoc assignments that provide additional value to our analytical or performance-based objectives.

 

Required skills and experience 

• A keen enthusiasm for news and media, with strong alignment to the FT’s values: integrity, ambition, curiosity, trust, inclusion, and subscriber focus.

• 1–2 years of B2B social media experience (client or agency) in the planning, execution, and management of campaigns across LinkedIn, Twitter, Meta, YouTube, and TikTok.

• Strong project management or organisational skills, with the ability to handle multiple projects in a timely manner.

• Knowledge of native editing suites within platforms like TikTok and Instagram Reels.

• Proficiency in copywriting and the ability to create innovative content aligned with key performance critical metrics.

• Analytical skills with experience using social listening and analytics tools.

• A 'test and learn’ approach or equivalent, with the initiative to propose new ideas and solutions.

• A proactive approach and ability to thrive in a fast-paced, collaborative environment.

• A confident communicator and natural collaborator, with experience working in cross-functional teams.

• An energetic and enthusiastic teammate who seeks internal and external networking opportunities.

 

What’s in it for you? Our benefits

Our benefits vary by location, but we are committed to providing best-in-class perks across all our offices. These include generous annual leave, medical cover, inclusive parental leave packages, subsidised gym memberships and opportunities to give back to the community. Full details of our benefits are available here.

We’ve embraced a 50% hybrid working model (averaging two to three days onsite) that fosters trust and remote adaptability while encouraging in-person camaraderie and peer learning. Additionally, we are open to accommodating specific flexible working pattern requests for all roles where feasible.

Accessibility

We are a disability confident employer and Valuable 500 signatory.

Please let us know if you require any reasonable adjustments/personalisation as part of the application process or to enable you to attend an interview. If you would like to discuss your requirements or have any questions, email talent@ft.com and a member of our team will be happy to help.

Further information

At the FT, we embrace innovation and the use of technology and appreciate that individuals may leverage AI tools as part of their job application process. Whilst we are happy for you to use AI to assist with your application, it is essential that all information provided is authentic and accurately represents your skills, experience, and qualifications.

Candidates should be aware that the use of AI throughout the application process may be monitored to ensure a fair and transparent hiring process for all.

 

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