Senior Marketing Executive - FT Board Director Programme

About us

The Financial Times is one of the world’s leading news organisations, globally recognised for its authority, integrity and accuracy, with a mission to deliver quality information and services worldwide.

At the FT, curiosity thrives and ambitious thinking is rewarded. Here, you’re given the chance to reach millions, create work that matters and deliver impartial journalism in a polarised world.

In our warm, collaborative culture, you’ll connect with a diverse community of experts who support your growth, career aspirations and wellbeing.

Your future at the FT will be filled with opportunities that challenge and inspire you. With no fixed path, you’ll discover new skills and forge a career that can take you anywhere.

Build a newsworthy career at the FT.

 

Our commitment to diversity, equity and inclusion 

We believe in the power of unique perspectives and want all voices in our organisation to be heard, respected and valued. A supportive workplace is one where employees feel they can be themselves and operate to their full potential. We are committed to removing barriers for everyone, with a focus on addressing those faced by underrepresented groups.

Job Purpose

This role will develop and implement marketing campaigns to promote the Board Director Programme and its associated events and products in the APAC region. 

This role requires someone with solid marketing experience to manage the organisation's brand and reputation through various marketing channels. They will be responsible for building the BDP brand, identifying key target audiences, developing a fuller understanding of both market and delegate needs, and creating inbound and outbound marketing strategies that use this insight and identify trends and opportunities to drive revenue growth and profitability, helping the business to grow.
 

Main Duties and Responsibilities

• Create and implement a fully developed, integrated and multi-channel marketing communications plan that includes data, digital and outbound and inbound marketing channels and techniques.

• Profiling markets and building customer insight to create customer personas which demonstrate a sophisticated understanding of our key audience segments.

• Growing our pipeline of high-value prospects across the region, using innovative means and technology to reach new markets and expand our reach.

• Developing and implementing marketing campaigns that drive pipeline development, training sales, event registrations and brand awareness. 

• Identify and monitor competitor programmes market trends and customer feedback in order to provide advice on new product development, implement best practices and improve campaign effectiveness.

• Understanding our position and pricing within the market and ensuring we stay competitive.

• Defining a value proposition and messaging strategy, specific to key customer personas and consistently lead with benefit-led messaging that differentiates our product.

• Optimising marketing efforts through organic and paid search and social campaigns to develop and engage with key stakeholders and high-value audiences.

• Brokering alliances and partnerships with sponsors, speakers, key associations, media partners, and PR agencies, that help broaden our reach, raise market awareness of the BDP in key markets in Asia and drive sales.

• Create marketing collateral in various formats (digital, social, print etc) as required.

• Scheduling, copy-writing, and creating outbound eDMs for our product, resulting in lead generation and conversion. 

• Planning and logistics for marketing and alumni related events both on and offline.

• Brokering alliances and partnerships with internal FT teams which create broader awareness of our products amongst subscribers, registered users, and other known FT user groups. 

• Creating and maintaining a database of high-value prospects within a given sector and find ways to improve the data so our prospects become increasingly known and reachable to us.

• Monitoring performance via Google Analytics to identify and recommend performance improvement tactics. A robust and granular measurement and reporting process – ensuring every marketing investment and activity is measured and success is monitored constantly to dial up what is working and dial down what isn’t.

• Working to ensure that each marketing campaign is delivered within budget and has full accountability for this element.

• Providing direction to a Marketing and Events Associate to support delivery.

 

Person Specification - Qualifications / Competencies / Skills / Experience

Essential

• Validated experience in a marketing role, ideally in professional services, media, events, training or education

• Able to work independently as part of a collaborative team and take the initiate to push projects forward and solve problems

• Project management skills, with ability to handle multiple projects simultaneously

• Strong analytical skills

• Proficient with Google and has relevant CMS, email marketing and e-survey skills

• Confident dealing with internal and external stakeholders as a representative of the business

• Excellent written and spoken English 

• Technology savvy. Able to quickly adopt and work with new technology solutions and pursue innovation 

 

Desirable 

• Bachelor’s degree

• Experience marketing higher education courses

• Strong business network in Hong Kong and the wider APAC region

• Strong command of spoken and written Cantonese desirable but not essential.

 

What’s in it for you? Our benefits

Our benefits vary by location but we are committed to providing best-in-class perks across all our offices. These include generous annual leave, medical cover, inclusive parental leave packages, well-being programme and opportunities to give back to the community. Full details of our benefits are available here.

We’ve embraced a 50% hybrid working model (averaging two to three days onsite) that fosters trust and remote adaptability while encouraging in-person camaraderie and peer learning. Additionally, we are open to accommodating specific flexible working pattern requests for all roles where feasible.

Accessibility

We are a disability confident employer and Valuable 500 signatory.

Please let us know if you require any reasonable adjustments/personalisation as part of the application process or to enable you to attend an interview. If you would like to discuss your requirements or have any questions, email talent@ft.com and a member of our team will be happy to help.

Further information

At the FT, we embrace innovation and the use of technology and appreciate that individuals may leverage AI tools as part of their job application process. Whilst we are happy for you to use AI to assist with your application, it is essential that all information provided is authentic and accurately represents your skills, experience, and qualifications.

Candidates should be aware that the use of AI throughout the application process may be monitored to ensure a fair and transparent hiring process for all.

 

 

 

#LI-KF1