Marketing Analyst

About the role

As a Marketing Analyst, you will play a critical role in driving insights and enabling data-informed decision-making across our marketing initiatives. You’ll contribute to new projects as we expand into new markets, products, and channels, while bringing fresh ideas on marketing optimization. This role requires someone with a strong analytical mindset, an eye for detail, and the ability to communicate findings effectively to both technical and non-technical stakeholders.

You will report to the Senior Marketing Analyst within the Business Intelligence (BI) team, with the Marketing team as your primary stakeholders.

What you'll be doing

• Data Analysis: Dive into marketing data to provide valuable insights. You'll use SQL to extract and analyse data. Identify trends, anomalies, and opportunities for optimization across campaigns and channels
• Data story telling: Being able to clearly explain and summarise key insights to non-technical stakeholders 
• Attribution Models: Understand the value and discrepancies between attribution models in different ad platforms
• App & Web Tracking: Monitor and analyze user behavior through mobile measurement partners (e.g., Appsflyer, Firebase)
• Investigate broken tracking issues, collaborating closely with Martech, BI, and Developers to ensure accurate data flow
• Reporting and Visualization: Create informative dashboards and reports using tools like Metabase, Looker Studio, and Mixpanel to communicate insights effectively
• Marketing Metrics: Monitor and analyze key marketing metrics, including LTV (Lifetime Value), VTD (Value-to-date), CPA (Cost Per Acquisition), CPC (Cost Per Click), ROI (Return on Investment), and more

What you'll bring

• Experience with SQL for data analysis
• Experience with marketing analytics, working with different technical teams like Martech and BI as well as in-depth knowledge of marketing metrics and the ability to derive actionable insights
• Excellent communication and presentation skills
• Hands-on experience in reporting, dashboard creation with data visualization tools
• Familiarity with Marketing A/B testing, statistical models and budget forecasting
• Experience with tracking tools for both web and app, including mobile measurement partners like Appsflyer
• Strong analytical thinking and problem solving skills

Even better if you have

• Product Analytics skills

What’s in it for you

• Sporty is a remote first company in pursuit of sustainability
• A competitive salary + individual performance based bonuses every quarter
• 28 days paid annual leave
• Our core working hours are 10am-3pm in your local time zone with flexibility outside of this
• Referral bonuses & flash bonuses
• Top of the line equipment
• Annual company retreats to provide great internal networking opportunities

Interview Process

• Remote video screening with our Talent Acquisition Team 
• Online aptitude test via TestGorilla
• Remote video interview with Team Members and the hiring manager (90 Mins)

If you're interested, we encourage you to apply! Every application is reviewed by a member of our team (AI is not used in our recruitment process), and we aim to respond within 48 hours.