Social Media Manager

About the role

We’re looking for a Mid-Senior Social Media Manager to lead social strategy and execution across SportyBet, Football.com and SportyTV, with a strong focus on sports betting content, growth loops, and performance-driven social media.

You’ll be responsible for making our social presence feel fast, local, relevant and high-impact, while ensuring content drives both community growth and business outcomes.

This is a hands-on role with real ownership: you’ll collaborate closely with Marketing, Product, Brand, Design, Content, BI and Country teams, combining creativity with sharp performance thinking.

What you'll be doing

Social Strategy & Execution

• Build and execute social strategies for SportyBet, Football.com and SportyTV, aligned with global brand guidelines and priorities

• Own the social calendar around major football moments (EPL, UCL, LaLiga, AFCON, World Cup qualifiers, etc.)

• Translate football and betting narratives into daily content that wins attention and drives conversation

Content & Community Growth

• Create and publish content across platforms (Instagram, TikTok, X, Facebook, YouTube Shorts, Telegram, etc.).

• Manage community engagement: comments, DMs, escalations, sentiment and moderation.

• Execute real-time/reactive content around match days, breaking news, controversies, memes and trends.

Betting-Led Storytelling

• Lead the creation of betting-first content: odds moments, accas, value angles, live betting hype, rivalries and fan banter.

• Ensure betting content is engaging, on-brand, compliant, and built to convert (without feeling generic or overly salesy).

• Collaborate with internal stakeholders to support key product pushes and campaigns.

SportyTV & Football.com Brand Growth

• Support Sports Media storytelling through SportyTV and Football.com formats: highlights-style narratives, football culture content, commentary-driven moments, and personality-led publishing.

• Help scale repeatable content series with strong retention and community hooks.

Creators, Partnerships & Local Relevance

• Work with influencers, creators, tipsters and sports personalities to drive reach and credibility.

• Support paid + organic campaign activations with marketing teams.

• Spot local relevance opportunities across Spanish-speaking and global football audiences.

Reporting & Performance

• Track KPIs: reach, engagement, follower growth, CTR, conversions, retention, and sentiment.

• Deliver weekly/monthly reporting with insights and next actions.

• Run testing frameworks to continuously improve formats, hooks, timing and distribution.

Cross-Functional Collaboration

• Coordinate with designers, editors, content creators and country teams for speed + quality.

• Support junior teammates when needed with feedback and guidance.

• Keep workflows clean, efficient and scalable.

What you'll bring

• 3–6+ years experience in social media (ideally within sports betting, gaming, sports media or football content)

• Strong understanding of sports betting culture and what drives community + conversion

• Deep football knowledge + love for the sport

• Excellent platform instincts across TikTok/IG/X/FB/YouTube Shorts

• Confident using analytics to improve performance and decision-making

• Strong stakeholder management and ability to move fast in a high-output environment

What’s in it for you

• Sporty is a remote first company in pursuit of sustainability

• A competitive salary + individual performance based bonuses every quarter

• 28 days paid annual leave

• Our core working hours are 10am-3pm in your local time zone with flexibility outside of this

• Referral bonuses & flash bonuses

• Top of the line equipment

• Annual company retreats to provide great internal networking opportunities