Social Media Designer

About the role

We are actively seeking a talented and experienced Designer with a 360-degree approach to join our dynamic team at Sporty Group. As a Social Media Designer, you will play a vital role in creating visually captivating and engaging content for our social media platforms, primarily focusing on video and photo production. 

The ideal candidate will possess a strong portfolio that demonstrates their ability to deliver outstanding artwork and compelling visuals, with a flair for sports, especially football, and a keen awareness of current trends in football designs, memes, and internet culture.

What you'll be doing

• Create engaging and visually appealing content for various social media platforms, including but not limited to Facebook, Instagram, Twitter, and YouTube, with a specific emphasis on football-related content
• Develop pages, posts, and applications that align with the target audience's preferences, capturing their attention and driving interaction, while incorporating elements of football culture and design
• Collaborate with clients and the Social Media Manager to brainstorm ideas for posts and develop corresponding graphics, visuals, and videos, leveraging football-related themes and trends
• Work closely with the Social Media Manager and other professionals to develop effective campaigns on social platforms that align with the company's overall marketing objectives, infusing football-related creativity and elements into the campaigns
• Establish and implement strategies to drive and increase online traffic, leveraging the power of compelling visual content, particularly in the context of football and sports
• Monitor and optimize the company's website and social media pages, ensuring they are visually appealing, user-friendly, and in line with industry best practices, while reflecting the company's association with football
• Measure and monitor key performance indicators (KPIs) to track the effectiveness of social media campaigns and content, providing regular reports and recommendations for improvement, taking into account the football-related audience's preferences
• Conduct social media research to gather ideas, stay up to date with the latest trends and innovations, and gain a deeper understanding of the audience's needs and preferences, with a focus on football-related content and internet culture
• Maintain editorial calendars, schedule posts, and manage social media content to ensure maximum visibility and engagement, while incorporating timely football-related content and trends
• Ensure that all online content complies with the company's image and standards, including branding guidelines and legal requirements, while aligning with the football-centric approach of the company

What you'll bring

• Proven experience as a Designer, with a strong portfolio showcasing expertise in creating visually compelling video or motion graphics and photo content for social media, with a focus on football-related themes
• Proficiency in industry-standard design software and tools such as Adobe Creative Suite (Photoshop, Illustrator,, After Effects, etc.)
• In-depth knowledge of social media platforms, their respective best practices, and the ability to adapt content to suit each platform, while incorporating football-related elements
• A keen eye for aesthetics and a strong sense of visual storytelling, with the ability to create captivating visuals that resonate with the target audience, particularly in the context of football and sports
• Excellent communication skills, both written and verbal, with the ability to collaborate effectively with clients, team members, and stakeholders
• Strong project management skills, including the ability to handle multiple projects simultaneously and meet deadlines
• A creative thinker with the ability to generate innovative ideas and concepts for social media campaigns and content, with a specific focus on football-related designs, memes, and internet culture
• Proactive and self-motivated, with a passion for staying up to date with the latest design trends