Senior Performance Marketing Manager

Kenya - Remote

About the role

As we strengthen our presence in Kenya, we are looking for a highly driven Performance Marketing Manager to lead user acquisition efforts across both web and app platforms. This role owns the end-to-end performance marketing strategy for the Kenyan market, combining strong local market knowledge with data-driven execution across multiple paid channels.

You will work cross-functionally with product, analytics, and creative teams to scale growth efficiently in a fast-paced, competitive environment.

What you'll be doing

  • Own and drive the performance marketing strategy for Kenya across web and app, with full accountability for growth, budget efficiency, and ROI
  • Plan and oversee multi-channel UA campaigns across Google Ads, Meta, TikTok, mobile DSPs, affiliates, and other performance platforms
  • Identify and evaluate growth opportunities through analysis of market dynamics, competitive landscape, user behavior, and channel performance
  • Define and manage a structured testing roadmap focused on improving core KPIs (CPA, LTV, conversion rates)
  • Lead deep performance analysis using analytics and attribution tools, translating insights into clear, actionable recommendations
  • Develop and scale affiliate, programmatic, and local partnership channels, assessing incrementality and long-term impact
  • Collaborate closely with product, analytics, and creative teams to deliver localized, high-impact campaigns
  • Build and manage relationships with key platforms and partners to secure strategic and commercial advantages
  • Act as a senior contributor within the performance marketing function, setting high standards and fostering a data-driven culture

What you'll bring

  • 5+ years of experience in performance marketing or user acquisition
  • Proven experience scaling digital campaigns in the Kenyan market
  • Fluency in English and Swahili
  • Strong expertise with major performance marketing platforms
  • Advanced analytical mindset with the ability to turn data into decisions
  • Solid understanding of digital marketing fundamentals (paid media, funnels, attribution)
  • Strong understanding of Kenyan digital consumer behavior and local market dynamics

Even better if

  • Experience in online betting, igaming, or highly regulated digital industries
  • Experience working with both web and app acquisition at scale
  • Prior exposure to fast-growing, performance-driven environments

If you're interested, we encourage you to apply! Every application is reviewed by a member of our team (AI is not used in our recruitment process), and we aim to respond within 48 hours.

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