Performance Marketing Manager

Cameroon - Remote

About the role

As we strengthen our presence in Cameroon, we are looking for a highly driven Performance Marketing Manager to lead user acquisition initiatives in the country. This role is responsible for defining and scaling data-driven digital marketing strategies, while leveraging strong local market knowledge to support sustainable growth.

You will work cross-functionally with product, analytics, and creative teams to scale growth efficiently in a fast-paced, competitive environment.

What you'll be doing

  • Own and drive the performance marketing strategy for Cameroon across web and app, with accountability for growth, budget management, and ROI

  • Collaborate with the User Acquisition team on multi-channel execution across Google Ads, Meta Ads, mobile DSPs, and other relevant marketing channels

  • Identify, analyze, and prioritize growth opportunities by assessing market dynamics, user behavior, and funnel performance

  • Define and execute a structured testing and learning roadmap to improve core KPIs (CPA, LTV, conversion rate), with a strong focus on efficiency

  • Develop and scale affiliate, programmatic, and local partnership channels, evaluating incremental value and long-term contribution to market growth

  • Lead performance analysis using analytics and attribution tools, translating data into clear insights and recommendations

  • Work closely with product, analytics, and creative teams to deliver localized, high-impact campaigns and influence roadmap decisions

  • Monitor competitors, regulatory developments, and industry trends to uncover new growth levers

  • Build and maintain strong relationships with key platforms, publishers, and local partners to secure strategic and operational advantages

  • Provide leadership within areas of responsibility, fostering ownership, collaboration, and a results-oriented, data-driven culture

What you'll bring

  • 3+ years of experience in performance marketing or user acquisition

  • Proven experience delivering results in the Cameroon market

  • Fluency in English and French

  • Strong hands-on experience with major performance marketing platforms

  • Advanced analytical skills with the ability to drive decisions from data

  • Solid understanding of digital marketing fundamentals across paid media and acquisition funnels

  • Strong awareness of Cameroonian digital consumer behavior, local platforms, and regulatory context

What's in it for you

  • Experience in online betting, igaming, or other highly regulated digital industries

  • Experience scaling both web and app acquisition campaigns

  • Background in fast-growing, performance-driven organizations

Tech Stack / Role Specific Tools

  • Google Ads, Meta Ads Manager, TikTok Ads, Mobile DSPs

  • Display & Programmatic platforms

  • Google Analytics, AppsFlyer/Adjust/ Singular/Kochava

  • BI tools, Metabase/Tableau/Power BI

 

If you're interested, we encourage you to apply! Every application is reviewed by a member of our team (AI is not used in our recruitment process), and we aim to respond within 48 hours.

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