CRM Manager (Social)

Medier isn’t just a marketing agency—we’re creative partners to our clients. From digital and social media strategies to PR, influencer collaborations, SEO, programmatic advertising, and CRM, we offer a comprehensive suite of expert services. By combining creativity with data-driven insights, we don’t just deliver campaigns—we deliver results.
Our philosophy is simple — hire a team of diverse, passionate people and foster a culture that empowers you to do your best work. Is it a match? You’re in.

We're looking for a data-driven CRM Manager (Social) to join our growing Customer Engagement team. This role is all about bridging the gap between social traffic and CRM, ensuring we capitalize on every opportunity from our social partnerships, paid social campaigns, and influencer activations. You'll work closely with our acquisition teams to design, execute, and optimize lifecycle journeys and offer strategies tailored for this unique traffic source.

Key Responsibilities

• Own and develop the CRM strategy specifically for social traffic, including players from paid social, influencer campaigns, and social media partners
• Collaborate with acquisition and affiliate teams to understand source quality and player profiles
• Design tailored onboarding, retention, and reactivation journeys specifically for social cohorts
• Build segmentation logic and campaign automation that reflect social-specific behaviours
• Analyze performance and conversion rates across channels, report insights and optimize accordingly
• Test and iterate on creative angles, offers, and messages that best convert social players
• Liaise with social partners for coordinated campaigns and ensure CRM alignment with promotions
• Ensure full compliance with regulatory requirements across markets
• Considered a plus: proven experience in creating and pushing in-app pop-up campaigns and other engagement tools specifically targeting social traffic
  
  

Requirements

• +3 years of CRM or lifecycle marketing experience, ideally in iGaming, eCommerce, or app-based businesses
• Strong understanding of social traffic behaviour and the affiliate/social media landscape
• Proficiency in CRM tools (e.g. Fast Track, Optimove, Braze, Salesforce, etc.)
• Comfortable with data, able to extract insights, run A/B tests, and optimise based on performance
• Creative and commercial mindset, able to develop unique angles tailored to non-traditional traffic
• Excellent project management and communication skills
• Bonus: experience working with influencers, social affiliates, or community-driven traffic

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