Head of PPC

Medier isn’t just a marketing agency—we’re creative partners to our clients. From digital and social media strategies to PR, influencer collaborations, SEO, programmatic advertising, and CRM, we offer a comprehensive suite of expert services. By combining creativity with data-driven insights, we don’t just deliver campaigns—we deliver results.
Our philosophy is simple — hire a team of diverse, passionate people and foster a culture that empowers you to do your best work. Is it a match? You’re in.

The Role

We are seeking a strategic, hands-on, and results-driven Head of PPC to lead our global paid media strategy. This senior role is based in Limassol, Cyprus, and spans multiple international markets, including North America, Europe, LATAM, and APAC.

You will be responsible for scaling PPC operations, managing a growing in-house and external team, and driving performance across platforms. Experience in iGaming or Forex is essential, as is an understanding of advanced acquisition tactics across both mainstream and high-competition environments. This includes knowledge of platform policy boundaries and creative approaches to performance marketing.

Key Responsibilities

• Lead the global paid search strategy across Google Ads, Bing, YouTube, ASA, UAC, Meta, TikTok, and more

• Build and manage a high-performing team of PPC managers, analysts, and agency partners

• Oversee and optimize multi-million dollar budgets to achieve ROI and acquisition goals

• Design and execute strategies tailored to each market’s regulatory, cultural, and behavioral nuances

• Apply both conventional and unconventional tactics to stay competitive in crowded markets, while maintaining platform integrity

• Partner cross-functionally with SEO, CRM, BI, Development, and Creative teams to drive funnel performance

• Implement and oversee analytics, attribution, tracking, and fraud-prevention infrastructure

• Constantly evaluate and test bidding strategies, creatives, landing pages, and user journeys

• Stay current on industry trends, ad policy updates, and emerging tools, technologies, and platforms

• Educate and upskill internal teams on the latest SEM trends and best practices

Requirements

• 5+ years of PPC experience, with at least 2 years in a senior or leadership role

• Mandatory experience in iGaming or Forex sectors

• Proven success managing global campaigns across multiple geographies and platforms

• Deep understanding of both policy-compliant marketing and more advanced traffic acquisition techniques

• Expertise in campaign structure, automation, tracking, attribution, and performance reporting

• Strong analytical skills and fluency in tools like GA4, Power BI, Tableau, Looker, etc.

• Excellent communication, leadership, and decision-making skills

• Google Ads certification preferred

• Fluent in English; additional languages are a plus

What We Offer

• Competitive salary + performance-based bonus

• Relocation support, if needed

• A leadership opportunity in a fast-scaling international company

• Exposure to high-growth, data-driven industries and brands

• A collaborative, open culture and access to cutting-edge tools

Reshape marketing
with us. Let’s work!