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Social Media Team Lead (iGaming, On-site Warsaw)

Warsaw, Poland

Medier isn’t just a marketing agency—we’re creative partners to our clients. From digital and social media strategies to PR, influencer collaborations, SEO, programmatic advertising, and CRM, we offer a comprehensive suite of expert services. By combining creativity with data-driven insights, we don’t just deliver campaigns—we deliver results.
Our philosophy is simple — hire a team of diverse, passionate people and foster a culture that empowers you to do your best work. Is it a match? You’re in.

We are looking for an experienced Social Media Team Lead with iGaming experience to own and scale the social media function for our brands.
This is a leadership role with full ownership of strategy, team management, performance metrics, and business impact.

Location: Warsaw (on-site). We will be happy to relocate you!

Key Responsibilities:

  • Own and execute the full SMM roadmap across key platforms (TikTok, Instagram, YouTube, Telegram).
  • Develop data-driven social strategies aligned with brand positioning and revenue goals.
  • Build structured quarterly and monthly content planning systems.
  • Scale multi-platform campaigns focused on engagement, traffic, and revenue growth.
  • Own KPI framework and reporting (monthly/quarterly).
  • Drive performance based on ER/ERR, reach & impressions growth, CTR/CPM/CPC optimisation, conversion rate, FTDs, LTV contribution, and ROI.
  • Implement A/B testing and structured optimisation processes.
  • Ensure social media contributes measurably to acquisition and retention goals.
  • Lead and manage a cross-functional SMM team (content, design, video, influencers, copywriters).
  • Build and scale SMM operations, workflows, and accountability structure.
  • Set goals, track performance, and mentor team members.
  • Coordinate closely with performance marketing, brand, and product teams.
  • Monitor competitors and industry trends.
  • Translate insights into actionable strategy improvements.

Requirements:

  • 5+ years of hands-on SMM experience.
  • Minimum 2 years of experience in a Team Lead / Supervisor role in Social Media.
  • 2+ years in iGaming / Betting (mandatory).
  • Proven experience building or scaling SMM operations.
  • Strong analytical mindset with experience working with performance-driven KPIs (FTDs, ROI, LTV, CTR, ER/ERR).
  • Experience managing cross-functional teams and external vendors.
  • Working knowledge of Meta Ads Manager and paid amplification.
  • Fluent English.

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