Marketing Campaigns Manager

Groupon is a marketplace where customers discover new experiences and services everyday and local businesses thrive. To date we have worked with over a million merchant partners worldwide, connecting over 16 million customers with deals across various categories. In a world often dominated by e-commerce giants, we stand out as one of the few platforms uniquely committed to helping local businesses succeed on a performance basis.

Groupon is on a radical journey to transform our business with relentless pursuit of results. Even with thousands of employees spread across multiple continents, we still maintain a culture that inspires innovation, rewards risk-taking and celebrates success. The impact here can be immediate due to our scale and the speed of our transformation. We're a "best of both worlds" kind of company. We're big enough to have the resources and scale, but small enough that a single person has a surprising amount of autonomy and can make a meaningful impact.

We are looking for a Marketing Campaign Manager to lead global promotional campaigns, optimize performance, and enhance marketing efficiency using AI-driven tools. Based in Prague (hybrid model), this role involves cross-functional collaboration, vendor management, and data-driven decision-making to drive impactful marketing strategies. The ideal candidate has experience in campaign management, digital marketing, and automation, with strong analytical and leadership skills. Join us to innovate, grow, and shape the future of marketing in a dynamic, fast-paced environment!

🚀 Key Responsibilities:

Campaign Management:

• Oversee the end-to-end planning, execution, and optimization of key promotional campaigns (Black Friday, Christmas, Valentine’s Day, and other seasonal/local events) across 13 international markets, with a primary focus on North America.
• Act as the primary coordinator for all campaign-related activities, ensuring alignment between internal teams including designers, product managers, market managers, merchandising, operations, and more.
• Develop localized marketing strategies tailored to different regions while maintaining a cohesive global brand message.
• Ensure all campaign assets and content are delivered on time and meet brand and performance standards.
• Monitor campaign performance metrics, analyze data, and provide insights to enhance future campaign effectiveness.
• Work closely with data teams to create meaningful reports and recommendations based on performance results.
• Optimize campaign execution by implementing best practices and identifying areas for efficiency improvements.
• Leverage AI-driven tools and automation to enhance campaign effectiveness and streamline marketing workflows.

Vendor Management:

• Supervise vendor-related marketing activities, ensuring all vendor campaigns align with broader business and marketing goals.
• Provide marketing inputs and guidance to enhance vendor promotional activities and maximize campaign success.
• Oversee vendor campaign performance, ensuring all promotions align with the company’s marketing calendar and strategies.
• Act as the key marketing liaison between vendors and internal teams to ensure smooth execution and measurable results.

Project Management & Automation:

• Lead cross-functional projects aimed at improving marketing campaign processes and efficiency across departments.
• Develop and manage timelines, deliverables, and resources to ensure successful project execution.
• Collaborate with internal stakeholders to drive innovation and improvement in campaign workflows.
• Implement automation processes and AI-driven solutions to streamline marketing operations and enhance team efficiency.
• Identify and integrate new technologies to optimize campaign execution and performance tracking.

✏️Requirements:

Technical Skills:

• Proven experience in marketing campaign management, vendor marketing, or a related role within an international or fast-paced environment
• Strong data analysis and reporting skills, with the ability to extract insights and drive data-informed decisions.
• Proficiency in marketing analytics tools, CRM platforms, and campaign management software.
• Knowledge of digital marketing best practices, including paid/unpaid media, content marketing, and SEO.
• Experience with AI-driven marketing tools and automation software to enhance workflow efficiency.

Leadership Skills:

• Excellent cross-functional coordination skills, with the ability to manage multiple stakeholders and deadlines.
• Strong communication and problem-solving abilities to ensure seamless campaign execution.
• Ability to prioritize, delegate, and manage team performance effectively.

Nice to have:

• Experience in e-commerce, digital marketplaces, or international marketing environments.
• Previous experience with automation and workflow optimization for marketing campaigns.
• Fluency in English; additional languages are a plus.

🌎 Location:

• Prague

💚 What you can expect from Groupon? 

• Hybrid work model: 2 days per week in Prague, remote for the rest.
• Work on cutting-edge technologies in a supportive learning environment.
• Usage of AI tools—unlock infinite possibilities for efficiency and innovation.
• Collaborative team culture focused on mentorship and growth.

🦄 What is our mindset? 

We see ourselves as a sports team, striving to assemble the best team with the available resources. While maintaining values like fairness, mutual support, and respect, we also focus on performance, aiming to build a top-notch organization capable of delivering excellent results quickly. Our culture is built on courage, ambition, and is strongly meritocratic, allowing the most capable individuals to grow rapidly. 

Learn more about us on the landing page

 

Groupon’s purpose is to build strong communities through thriving small businesses. To learn more about the world’s largest local e-commerce marketplace, click here. You can also find out more about us in the latest Groupon news as well as learning about our DEI approach. If all of this sounds like something that’s a great fit for you, then click apply and join us on a mission to become the ultimate destination for local experiences and services.

Beware of Recruitment Fraud: Groupon follows a merit-based recruitment process without charging job seekers any fees. We've noticed an increase in recruitment fraud, including fake job postings and fraudulent interviews and job offers aimed at stealing personal information or money. Be cautious of individuals falsely representing Groupon's Talent Acquisition team with fake job offers. If you encounter any suspicious job offers or interview calls demanding money, recognize these as scams. Groupon is not responsible for losses from such dealings. For legitimate job openings (and a sneak peek into life at Groupon), always check our official career website at grouponcareers.com.