Senior Search Engine Marketing Operations Specialist

Groupon is a marketplace where customers discover new experiences and services everyday and local businesses thrive. To date we have worked with over a million merchant partners worldwide, connecting over 16 million customers with deals across various categories. In a world often dominated by e-commerce giants, we stand out as one of the few platforms uniquely committed to helping local businesses succeed on a performance basis.

Groupon is on a radical journey to transform our business with relentless pursuit of results. Even with thousands of employees spread across multiple continents, we still maintain a culture that inspires innovation, rewards risk-taking and celebrates success. The impact here can be immediate due to our scale and the speed of our transformation. We're a "best of both worlds" kind of company. We're big enough to have the resources and scale, but small enough that a single person has a surprising amount of autonomy and can make a meaningful impact.

Company Overview:

Groupon is undergoing a transformative phase, offering a dynamic environment rich with opportunities for growth. Our mission is to reignite company growth by enhancing value for local vendors through compelling experiences and services.

About the Role:
We are seeking a Senior SEM Operations Specialist to manage and optimize a diverse portfolio of digital marketing campaigns, including search, product listing ads, and brand and non-brand campaigns. This role involves collaboration with analytics, data engineering, and marketing teams to drive innovative strategies and improve performance across international markets, including the EU, Emirates, and Australia.

🚀 Key Responsibilities:

• Campaign Management: Conduct audits, prepare plans, and lead the implementation of campaigns across various channels, including Google Ads and product listing ads.

• Project Management: Own and coordinate 2-3 projects related to program and product development, collaborating closely with analytics, engineering, and third-party teams.

• Cross-Team Collaboration: Work closely with data engineers, analysts, and other teams to identify trends, address issues, and implement product improvements.

• Reporting and Analysis: Create and deliver weekly/monthly reports, providing actionable insights and making data-driven recommendations to optimize campaigns.

• Budget Oversight: Manage significant advertising budgets effectively, seeking innovative solutions to reduce costs and enhance operational efficiency.

✏️ Requirements:

• Educational Background: Degree (or equivalent) in Marketing, Business, Communication, or a related field.

• Digital Marketing Expertise: 2+ years of experience in digital marketing, preferably in paid channels, with a solid understanding of PPC, ROI, and bid management.

• Technical Proficiency: Experience with Google Tag Manager (GTM), conversion tracking, and familiarity with Google Analytics.

• Analytical Skills: Strong analytical approach with the ability to derive insights from data across multiple channels.

• Reporting Skills: Proven experience in preparing reports and formulating recommendations based on data insights.

• Communication Skills: Excellent interpersonal and strong communication skills, with the ability to collaborate effectively across teams.

• Attention to Detail: Strong organizational skills and good attention to detail, with the ability to follow processes in a fast-paced environment.

Nice to Have:

• Familiarity with SQL and experience with BigQuery.

• Basic coding knowledge, particularly within Google Ads scripting.

• Experience with Bing Ads management.

🌎 Location:

• Warsaw

• We work in a hybrid model - 2 days per week in the office, 3 days remotely. 

💬 What is our mindset?

• We compare ourselves to a sports team, striving to assemble the best team with the available resources. 

• While maintaining values like fairness, mutual support, and respect, we also focus on performance, aiming to build a top-notch organization capable of delivering excellent results quickly. 

• Our culture is built on courage, ambition, and is strongly meritocratic, allowing the most capable individuals to grow rapidly. 

• We deconstruct the system into the smallest building blocks, clearly articulate key issues, and communicate next action steps. 

• We deliver results under pressure, focusing on weeks rather than years during the transformation period.

• Learn more about us on the landing page.

Join us in this transformative journey at Groupon, where your impact will drive our success and create lasting value for our customers and vendors. 🚀

Groupon’s purpose is to build strong communities through thriving small businesses. To learn more about the world’s largest local e-commerce marketplace, click here. You can also find out more about us in the latest Groupon news as well as learning about our DEI approach. If all of this sounds like something that’s a great fit for you, then click apply and join us on a mission to become the ultimate destination for local experiences and services.

Beware of Recruitment Fraud: Groupon follows a merit-based recruitment process without charging job seekers any fees. We've noticed an increase in recruitment fraud, including fake job postings and fraudulent interviews and job offers aimed at stealing personal information or money. Be cautious of individuals falsely representing Groupon's Talent Acquisition team with fake job offers. If you encounter any suspicious job offers or interview calls demanding money, recognize these as scams. Groupon is not responsible for losses from such dealings. For legitimate job openings (and a sneak peek into life at Groupon), always check our official career website at grouponcareers.com.