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Meta Ads Expert - Prague/Czechia

Prague

Groupon is a marketplace where customers discover new experiences and services everyday and local businesses thrive. To date we have worked with over a million merchant partners worldwide, connecting over 16 million customers with deals across various categories. In a world often dominated by e-commerce giants, we stand out as one of the few platforms uniquely committed to helping local businesses succeed on a performance basis.

Groupon is on a radical journey to transform our business with relentless pursuit of results. Even with thousands of employees spread across multiple continents, we still maintain a culture that inspires innovation, rewards risk-taking and celebrates success. The impact here can be immediate due to our scale and the speed of our transformation. We're a "best of both worlds" kind of company. We're big enough to have the resources and scale, but small enough that a single person has a surprising amount of autonomy and can make a meaningful impact.

Groupon is undergoing an exciting phase of transformation, and we’re looking for a Meta Ads Specialist to lead and optimize our Meta Ads campaigns for the US market. As one of the largest Meta Ads advertisers in CEE, you’ll have the opportunity to drive performance marketing on a massive scale, playing a key role in shaping our US market growth strategy.

🚀 What You’ll Be Doing:

  • Own the US Market Strategy: Develop and execute Meta Ads strategies tailored to the US market. Your expertise will be central to driving engagement, conversions, and performance across Facebook, Instagram, and the Meta Audience Network.
  • Prospecting & Retargeting Excellence: Design and execute full-funnel campaigns that balance prospecting and retargeting efforts. You’ll leverage both web and app data to drive acquisition, re-engagement, and lifetime value across the customer journey.
  • Feed & Catalog Optimization: Manage product catalog performance and ensure seamless integration of data feeds for dynamic product ads. Maintain feed health and maximize product ad eligibility.
  • Performance Optimization: Continuously optimize budgets, bidding strategies, and creative testing to maximize ROAS. You’ll use data to inform every decision and drive efficient growth.
  • Data Insights & Reporting:Track and analyze key metrics (ROAS, CTR, CPA) for US-specific campaigns and turn insights into actions. You’ll collaborate cross-functionally to refine strategies and ensure alignment with business objectives.

💡 What We’re Looking For:

  • Ecommerce/Marketplace Experience: Significant experience working within ecommerce or marketplace environments. In-house experience managing Meta Ads campaigns is a strong plus.
  • Expertise in Meta Ads: Proven track record managing Meta Ads campaigns, especially dynamic product ads and catalog management, with a focus on the US market.
  • Performance at Scale: You are results-driven and have hands-on experience managing Meta Ads budgets of at least $100K per month. You know how to optimize campaigns to drive measurable impact across key performance indicators.
  • Strong Martech Skills: You’re confident navigating ad tech and martech setups — from tracking and attribution to feed integrations and platform configurations. Experience working with tools like Appsflyer, GA4, or product feed management platforms is a big plus.
  • Growth-Minded: You’re passionate about your career development and excited by the opportunity to take on more ownership and leadership responsibilities over time.

✨ Why Meta Ads at Groupon:

  • High Impact Role – You’ll take the lead on Meta Ads campaigns targeting the US market, directly influencing Groupon’s growth and performance.
  • Work at Scale – As the second-largest Meta Ads advertiser in CEE, you’ll manage one of the biggest Meta ad accounts in the region.
  • Performance-Driven Environment – Focus on ROAS, CPA, and advanced bidding strategies—your work is visible, measurable, and appreciated.
  • Opportunity for Growth – Clear path to grow into a leadership position (Meta Ads Lead), with the potential to build and lead a team
  • Strategic Role in Transformation – Join Groupon during an exciting phase of change and play a key role in shaping its marketing future

🌎 Location:

  • Warsaw or Prague or Madrid - we work in a hybrid model 2 days per week in the office, 3 days remotely.
  • Remote

 

💬 What is our mindset?

  • We compare ourselves to a sports team, striving to assemble the best team with the available resources. 
  • While maintaining values like fairness, mutual support, and respect, we also focus on performance, aiming to build a top-notch organization capable of delivering excellent results quickly. 
  • Our culture is built on courage, ambition, and is strongly meritocratic, allowing the most capable individuals to grow rapidly
  • We deconstruct the system into the smallest building blocks, clearly articulate key issues, and communicate next action steps. 
  • We deliver results under pressure, focusing on weeks rather than years during the transformation period.
  • Learn more about us on the landing page.

Ready for the challenge? If you’re an expert in Meta Ads and eager to make a significant impact in the US market, apply now and help drive Groupon’s success!

Groupon’s purpose is to build strong communities through thriving small businesses. To learn more about the world’s largest local e-commerce marketplace, click here. You can also find out more about us in the latest Groupon news as well as learning about our DEI approach. If all of this sounds like something that’s a great fit for you, then click apply and join us on a mission to become the ultimate destination for local experiences and services.

Beware of Recruitment Fraud: Groupon follows a merit-based recruitment process without charging job seekers any fees. We've noticed an increase in recruitment fraud, including fake job postings and fraudulent interviews and job offers aimed at stealing personal information or money. Be cautious of individuals falsely representing Groupon's Talent Acquisition team with fake job offers. If you encounter any suspicious job offers or interview calls demanding money, recognize these as scams. Groupon is not responsible for losses from such dealings. For legitimate job openings (and a sneak peek into life at Groupon), always check our official career website at grouponcareers.com.

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