Senior Marketing Associate

About us

The Financial Times is one of the world’s leading news organizations, globally recognized for its authority, integrity and accuracy, with a mission to deliver quality information and services worldwide.

At the FT, curiosity thrives and ambitious thinking is rewarded. Here, you’re given the chance to reach millions, create work that matters and deliver impartial journalism in a polarised world.

In our warm, collaborative culture, you’ll connect with a diverse community of experts who support your growth, career aspirations and wellbeing.

Your future at the FT will be filled with opportunities that challenge and inspire you. With no fixed path, you’ll discover new skills and forge a career that can take you anywhere.

Build a newsworthy career at the FT.

Our commitment to diversity, equity and inclusion

We believe in the power of unique perspectives and want all voices in our organization to be heard, respected and valued. A supportive workplace is one where employees feel they can be themselves and operate to their full potential. We are committed to removing barriers for everyone, with a focus on addressing those faced by underrepresented groups.

The role / position overview 

As the Digital Marketing Manager in the Financial Times’ Commercial Department, you will be responsible for the digital marketing strategy and promotion of all high profile commercial content campaigns for the EMEA region (both FT editorial and our advertising partner’s content). This position will report to the Performance Lead (EMEA/US)

• Guarantee exceptional delivery of all US content marketing campaigns. With the highest levels of marketing strategy and client services at every stage of the campaign.
• Develop the team’s workload - supporting the EMEA marketers where possible and involving them in US campaigns where needed.
• Own the weekly US status meetings with the Project Management team.
• Assist on the relationship with the marketing delivery arm of FT Studio
• Share knowledge with the Performance Marketing team to ensure user journey learnings are applicable to all campaigns and develop further best practices in marketing promotion
• Innovate projects to allow us to market through new ad formats, and further develop marketing strategies for multimedia campaigns
• Regularly seek feedback from US sales colleagues and Content Strategy so as to continually improve marketing strategy, client services and campaign reporting
• Cultivate and refine processes and workflows between all internal partners and delivery teams - specifically the Project Management and Campaign Management teams.

Required skills / experience

• A great communicator with a personal gravitas to influence your direct reports and the people you work with
• Hand-ons experience of the major social media platforms (Facebook, Twitter, Youtube, Instagram, LinkedIn) and web analytics platforms (Google Analytics)
• Good creative judgement and copywriting skills
• Positive, motivational and inspirational attitude with a constant focus on keeping team morale high and team members engaged
• A strategic problem solver who can become comfortable with change and have a shown ability to find opportunities to improve processes and results
• An analytical approach - somebody who can analyze performance based on data from multiple sources and can suggest improvements to increase results

What’s in it for you? Our benefits

Our benefits vary by location, but we are committed to providing best-in-class perks across all our offices. These include generous annual leave, health coverage, 401k and company match, inclusive parental leave packages, subsidized gym memberships and opportunities to give back to the community. Full details of our benefits are available here.

We’ve embraced a 50% hybrid working model (averaging two to three days onsite) that fosters trust and remote adaptability while encouraging in-person camaraderie and peer learning. Additionally, we are open to accommodating specific flexible working pattern requests for all roles where feasible.

Accessibility

We are a disability confident employer and Valuable 500 signatory.

Please let us know if you require any reasonable adjustments/personalization as part of the application process or to enable you to attend an interview. If you would like to discuss your requirements or have any questions, email talent@ft.com and a member of our team will be happy to help.

Further information

A reasonable estimate of the salary range for this role is $65,000-$72,000. To ensure pay fairness, the successful candidate will be offered a salary within the estimated salary range based on a number of considerations including but not limited to: skill set; experience and training; certifications; and other business and organizational needs. The disclosed range estimate is for our NYC office and has not been adjusted for other locations.

At the FT, we embrace innovation and the use of technology and appreciate that individuals may leverage AI tools as part of their job application process. Whilst we are happy for you to use AI to assist with your application, it is essential that all information provided is authentic and accurately represents your skills, experience, and qualifications.

Candidates should be aware that the use of AI throughout the application process may be monitored to ensure a fair and transparent hiring process for all.

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