Paid Social Media Manager

Who we are

We are an organisation that exists to drive progress. That's the “red thread” that connects everyone at The Economist Group (TEG). Our businesses share a devotion to innovation, independence and rigour in their fields of expertise. We empower people to understand and tackle the critical challenges and changes facing the world. Our analytical rigour, global expertise and evidence-based insights enable individuals and organisations to make sense of these shifts and chart a course through them.

We deliver analysis and insights in many formats to subscribers and clients in 170 countries through our four businesses, The Economist, Economist Impact, Economist Intelligence and Economist Education, which uphold our global reputation for excellence and integrity. 

Overview

The Paid Social Media Manager is responsible for the strategic planning, optimisation, and execution of our paid social media campaigns across multiple platforms. This position reports to the Head of Paid Social and will work closely with various internal and external stakeholders to deliver high-performing campaigns. This position is focused on leveraging paid social strategies to enhance our B2B presence and distribute partnership content to designated audiences. 

Objective/Purpose of the Role

The primary objective of the Paid Social Media Manager is to deliver strategic paid social campaigns that achieve projected KPIs for client-integrated campaigns within our APAC region. This role involves developing and managing campaigns, analysing performance data and providing actionable insights. The Paid Social Media Manager will be leading campaigns across multiple social platforms to drive lead generation, brand awareness and engagement.

Responsibilities of the Role

Campaign management

• Develop, plan, set-up, and optimise paid social media campaigns across key platforms, including Meta, LinkedIn, X, and others such as YouTube and Reddit
• Monitor and adjust targeting, bids, ad creatives, and landing pages to maximise ROI.
• Conduct A/B testing on ad creatives and targeting options to improve performance.
•  Work closely with the media strategy team to deliver paid social campaigns that will meet preset client/agency objectives and engage target audiences to achieve KPIs

Performance Analytics and Insights Define campaign KPIs and benchmarks for paid social media campaigns with allotted budgetTranslate complex campaign performance data into clear, actionable insights for stakeholders through visually engaging presentation decks

• Present campaign strategies and performance updates to both internal stakeholders and external clients with confidence and clarity
• Stay updated on industry trends, algorithm changes, and best practices to maintain competitive advantage

Collaboration and Integration

• Collaborate with cross-functional teams, bringing a proactive approach to communication and problem-solving
• Work within the B2B marketing team to align social media strategies with broader digital marketing and business objectives
• Collaborate with media leads, content leads, sales, and other marketing team members to ensure cohesive and effective campaign execution

Experience Required for the Role

Proven experience in a B2B social media role, with a primary focus on managing paid campaigns from strategic ideation and setup through to execution, optimization, and reporting. Agency experience a plus

• A track record of using data analysis to drive campaign optimisations, translate complex performance data into actionable insights, and present findings with confidence to stakeholders and clients.
• Demonstrable experience managing multiple projects simultaneously in a fast-paced environment, showing strong organisational skills, attention to detail, and the ability to meet deadlines.
• Experience working collaboratively with cross-functional teams, including media strategy, content, and sales, to deliver cohesive and successful campaigns.

Skills Required for the Role

• Platform Expertise: Deep, technical knowledge of paid advertising on key social media platforms, specifically Meta Business Suite, LinkedIn Ads, X (formerly Twitter), and YouTube.
• Data & Analytics Proficiency: Advanced proficiency in Excel and Google Sheets, including the ability to create complex formulas, pivot tables, and data visualisations for performance reporting.
• Content & Copywriting: Expertise in social media content curation and creation, including strong writing and editing skills tailored for different platforms and target audiences.
• Proactive Industry Knowledge: A commitment to and curiosity for staying current on industry trends, algorithm changes, and emerging best practices in social media marketing.

Ability to work for a global company on a team that spans multiple time zones (occasional calls before or after normal work hours)

#LI-Hybrid 

What we offer

Benefits
We offer excellent benefits including an incentive programme, generous annual and parental leave policies, volunteering days and well-being support throughout the year, as well as free access to all Economist content. Country specific benefits are also offered.

Our Values
Our values are a collective set of beliefs and behaviours that strengthen The Economist Group's purpose and demonstrate where we want to be as an organisation. They reflect on our mission to pursue progress for individuals, organisations and the world.

Independence
We are not bound to any party or interest and encourage exploration and free-thinking. We champion freedom, both within our organisation and around the world.

Integrity
We are bold in our efforts to uncover the truth and stand up for what we believe in. We inspire trust through our rigour, fact-checking and transparency.

Excellence
We aspire to the highest standards in all we do. We are ambitious and inquisitive in our pursuit of continuous progress and innovation.

Inclusivity
We value diversity in thought and background and encourage healthy debate with a breadth of perspectives. We treat our colleagues and customers fairly and respectfully.

Openness
We foster a collaborative and empathetic culture conducive to the interests, wit and initiative of our colleagues. New ideas are our lifeblood.

The Economist Group values diversity. We are committed to equal opportunities and creating an inclusive environment for all our colleagues and potential colleagues regardless of ethnic origin, national origin, gender, gender identity, race, colour, religious beliefs, disability, sexual orientation, age, marital status or any other status.