VP Trading

Who we are

We are an organisation that exists to drive progress. That's the “red thread” that connects everyone at The Economist Group (TEG). Our businesses share a devotion to innovation, independence and rigour in their fields of expertise. We empower people to understand and tackle the critical challenges and changes facing the world. Our analytical rigour, global expertise and evidence-based insights enable individuals and organisations to make sense of these shifts and chart a course through them.

We deliver analysis and insights in many formats to subscribers and clients in 170 countries through our four businesses, The Economist, Economist Impact, Economist Intelligence and Economist Education, which uphold our global reputation for excellence and integrity. 

Role Overview
We are seeking a strategically minded VP, Trading to lead commercial performance analysis across our B2C subscription marketing function. This newly created role is focused on delivering clear, actionable insight to inform decision-making and drive sustained subscriber growth.

The VP, Trading is not responsible for managing or executing brand or performance marketing campaigns. Instead, they will partner closely with the EVP, Marketing and the Global Head of Growth Marketing and Global Head of Brand Marketing to monitor performance, surface insights, and support data-led decisions across markets and channels. They will also work directly with Finance on commercial planning and target-setting.

This role requires an analytical thinker, a strong storyteller, and a clear communicator who can provide senior stakeholders with trusted insight—becoming a key strategic ally to the EVP, Marketing.

Key Responsibilities

Performance Oversight & Analysis

• Lead the oversight and analysis of daily, weekly, and monthly subscription performance across products, channels, and regions
  
  
• Provide concise, high-impact performance insights to inform strategic decision-making
  
  
• Translate complex performance data into clear, actionable narratives for senior stakeholders

Commercial Planning & Collaboration

• Work closely with Finance on commercial target-setting and performance alignment
  
  
• Collaborate with the Global Heads of Growth and Brand Marketing, finance, and data teams to interpret data and surface opportunities for growth—without owning campaign execution
  
  
• Serve as a strategic partner to the EVP, Marketing, providing insight and challenge as needed

Conversion Rate and Lifetime Value Optimisation (CRO)

• Lead CRO initiatives to ensure media efficiency and improve customer lifetime value
  
  
• Own and manage the testing and experimentation roadmap to support CRO and continuous performance improvement

Tools & Reporting Infrastructure

• Oversee dashboards and performance tools in partnership with the data and finance teams, as well as Global Head of Growth Marketing, ensuring reporting is accurate, timely, and aligned with business priorities

Experience and Skills

• Significant experience in performance analytics, trading, or commercial planning roles within a digital subscription, ecommerce, or media business
  
  
• Strong analytical and problem-solving skills with a proven ability to extract meaning from complex data
  
  
• Excellent communication and storytelling skills; confident distilling insights for executive audiences
  
  
• Experience collaborating cross-functionally—especially with Finance, Analytics, and Marketing—without direct campaign ownership
  
  
• Proficiency with performance tools and platforms such as Tableau, Looker, or similar
  
  
• Proven ability to influence at a senior level and operate as a trusted advisor

#LI-Hybrid 

What we offer

Benefits
We offer excellent benefits including an incentive programme, generous annual and parental leave policies, volunteering days and well-being support throughout the year, as well as free access to all Economist content. Country specific benefits are also offered.

Our Values
Our values are a collective set of beliefs and behaviours that strengthen The Economist Group's purpose and demonstrate where we want to be as an organisation. They reflect on our mission to pursue progress for individuals, organisations and the world.

Independence
We are not bound to any party or interest and encourage exploration and free-thinking. We champion freedom, both within our organisation and around the world.

Integrity
We are bold in our efforts to uncover the truth and stand up for what we believe in. We inspire trust through our rigour, fact-checking and transparency.

Excellence
We aspire to the highest standards in all we do. We are ambitious and inquisitive in our pursuit of continuous progress and innovation.

Inclusivity
We value diversity in thought and background and encourage healthy debate with a breadth of perspectives. We treat our colleagues and customers fairly and respectfully.

Openness
We foster a collaborative and empathetic culture conducive to the interests, wit and initiative of our colleagues. New ideas are our lifeblood.

The Economist Group values diversity. We are committed to equal opportunities and creating an inclusive environment for all our colleagues and potential colleagues regardless of ethnic origin, national origin, gender, gender identity, race, colour, religious beliefs, disability, sexual orientation, age, marital status or any other status.