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Lead - Digital Analytics Implementation

Gurugram

Who we are

We are an organisation that exists to drive progress. That's the “red thread” that connects everyone at The Economist Group (TEG). Our businesses share a devotion to innovation, independence and rigour in their fields of expertise. We empower people to understand and tackle the critical challenges and changes facing the world. Our analytical rigour, global expertise and evidence-based insights enable individuals and organisations to make sense of these shifts and chart a course through them.

We deliver analysis and insights in many formats to subscribers and clients in 170 countries through our four businesses, The Economist, Economist Impact, Economist Intelligence and Economist Education, which uphold our global reputation for excellence and integrity. 

 

We are embarking on a major investment to reimagine product insights, marketing analytics, self-serve insights, and experimentation at The Economist Group (TEG) with Amplitude Platform. This role sits at the very heart of that transformation. As a Digital Analytics Implementation Lead, you will play a pivotal role in shaping how our organisation captures, structures, and leverages data to drive smarter decisions, better customer experiences, and faster experimentation.

Joining at this stage offers an unparalleled opportunity to do something genuinely exciting and career-defining: you will be building the foundations of an analytics ecosystem that will power product innovation and marketing performance across TEG.

As a Lead Digital Analytics Implementation Specialist, you'll lead the strategy, planning, and execution of digital analytics implementations, ensuring data accuracy and actionable insights across all digital channels to drive business growth and inform data-driven decisions

You will lead initiatives in tools architecture and collaborate closely with Product Owners,Data Research & Insights, Marketing as well as Retention/Engagement teams, UX designers, and front end developers to enhance the digital experience for our customers and drive business growth through data-driven insights and innovative solutions.

Embedded within an excellent, highly collaborative and supportive data, research and insights focused team. You will lead and grow the digital data analytics platform within the Economist Group

How you will contribute in this role:

Amplitude Implementation & Governance

  • Lead the design, setup, and governance of event tracking and data pipelines within Amplitude.
  • Collaborate with product managers, engineers, and marketers to ensure accurate, consistent, and scalable instrumentation.

Tagging & Tracking Frameworks

  • Develop and maintain a best-practice tracking plan that aligns with business goals and supports experimentation.
  • Define clear taxonomies, naming conventions, and documentation for analytics events.

Collaboration & Enablement

  • Partner with cross-functional teams to identify analytics needs and translate them into robust implementation requirements.
  • Champion self-serve analytics by ensuring the right data is in place for teams to answer their own questions.

Experimentation Enablement

  • Work closely with product and marketing teams to set up, track, and measure experiments in Amplitude.
  • Ensure that experimentation results are accurate, reproducible, and actionable.

Data Quality & Assurance

  • Monitor and validate data integrity, ensuring accuracy and reliability for downstream analysis and reporting.
  • Establish testing protocols and QA processes for all new implementations.

Amplitude Platform  - Training and Support

  • Regular updates and maintenance of tracking systems, ensuring ongoing data accuracy and reliability.
  • Keeping Analytics Platform up to date and socialising new launched features with a clear use case to be adopted
  • Own the Training and onboarding of teams across TEG on the analytics platform to enable self serve widely
  • Serve as a primary point of contact for Amplitude Platform requests and needs

What we’re looking for:

  • Proven experience in digital analytics implementation, ideally with Amplitude or similar platforms (Mixpanel, GA4, Adobe Analytics, etc.).
  • Strong understanding of event-based analytics, tagging plans, and tracking frameworks.
  • Hands-on experience with web and mobile instrumentation (JavaScript, SDKs, APIs).
  • Excellent problem-solving skills and attention to detail in data governance.
  • Collaborative mindset with the ability to work across technical and non-technical teams.
  • A genuine passion for helping organizations unlock the value of data through experimentation and self-serve insights.
  • Experience in working with both manual and tag management analytics implantations and common troubleshooting tools, including Developer Tools, Tag Assistant, or GA Debug. Managing the Google Tag Manager, Tealium and Data Layer events and integrations
  • Knowledge of Web markup and front-end Web development in HTML5, CSS3, JavaScript, DOM
  • Experience architecting, designing, and implementing data within a data layer
  • Ability to manage the marketing tech stack including API integrations, Marketing Landing pages, Attribution platform and Marketing Pixels
  • Hands-on experience in Google Ads and Facebook Ads platform will be an added advantage. Working understanding of attribution platforms like Branch or Appsflyer will be an added benefit
  • Understanding of data privacy regulations, such as GDPR and CCPA, and their impact on data collection and reporting.
  • Experience in working with AB Testing tools like Optimizely, Adobe Target etc would be an added advantage
  • Knowledge of general Web best practices in SEM, SEO, and UX
  • Knowledge of web development frameworks and server-side coding will be an added advantage

DESIRED QUALIFICATIONS :

Has a B.Tech /B.E/MCA from a reputed institution.

5+ years of experience with tag management systems like GTM, DTM, and Tealium.

5+ years of experience implementing and using web analytics tools such as Amplitude, Adobe Analytics (Omniture), Google Analytics, IBM Digital Analytics (Core metrics), and/or Web trends.

4+ years of experience implementing 3rd party tracking tools (DoubleClick, AdWords, ComScore, etc.).

Our tech stack

  • Amplitude
  • Google Analytics
  • Tealium
  • Google Tag Manager
  • Snowflake
  • Big Query
  • Parse.ly
  • Marketing platforms such as Meta, LinkedIn, Outbrain and more
  • Server side tracking
  • Jira, Confluence

#LI- Hybrid

AI usage for your application

We are an innovative organisation that encourages the use of technology. We recognise that candidates may utilise AI tools to support with their job application process. However, it is essential that all information you provide truthfully and accurately reflects your own experience, skills, and qualifications.

What we offer

Our benefits package is designed to support your wellbeing, growth, and work-life balance. It includes a highly competitive pension or 401(k) plan, private health insurance, and 24/7 access to counselling and wellbeing resources through our Employee Assistance Program.

We also offer a range of lifestyle benefits, including our Work From Anywhere program, which allows you to work from any location where you have the legal right to do so for up to 40 days per year. In addition, we provide generous annual and parental leave, as well as dedicated days off for volunteering and even for moving home.

You will also be given free access to all The Economist content, including an online subscription, our range of apps, podcasts and more.

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