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Lead - Digital Analytics Implementation

Gurugram

Who we are

We are an organisation that exists to drive progress. That's the “red thread” that connects everyone at The Economist Group (TEG). Our businesses share a devotion to innovation, independence and rigour in their fields of expertise. We empower people to understand and tackle the critical challenges and changes facing the world. Our analytical rigour, global expertise and evidence-based insights enable individuals and organisations to make sense of these shifts and chart a course through them.

We deliver analysis and insights in many formats to subscribers and clients in 170 countries through our four businesses, The Economist, Economist Impact, Economist Intelligence and Economist Education, which uphold our global reputation for excellence and integrity. 

 

As a Lead Digital Analytics Implementation Specialist, you'll lead the strategy, planning, and execution of digital analytics implementations, ensuring data accuracy and actionable insights across all digital channels to drive business growth and inform data-driven decisions

You will lead initiatives in tools architecture and collaborate closely with product owners, UX designers, and IT developers to enhance the digital experience for our customers and drive business growth through data-driven insights and innovative solutions.In this role, you will have the opportunity to work on high-impact projects, leveraging the latest technologies and methodologies to deliver significant results. Your leadership in implementing and tuning Data analytics systems will be recognized and valued as you help shape the future of digital transformation at Orange Business.

Embedded within an excellent, highly collaborative and supportive data, research and insights focused team. You will lead and grow the digital data analytics platform within the Economist Group

How you will contribute in this role:

  • Meet with all appropriate stakeholders to understand their needs and provide consultation on ways digital data can assist in achieving their goals
  • Design and build solution in line with stakeholder and business needs Provide data to stakeholders as needed to support efforts
  • Gather analytics requirements and provide the analytics solutions
  • Support the product, marketing and business stakeholders with the data and insights
  • Work closely with the product marketing and data teams to implement best practices and support the data science teams with the data in building the data models
  • Work closely with the analytics development team and help them understand the requirements and designing the solutions
  • Audit stakeholder outputs to ensure accuracy and timely delivery
  • Comprehensive tagging plans and documentation, ensuring clear and consistent tracking across all digital platforms.
  • Accurate and timely updates to the tags for sustained data collection and reporting.
  • Regular updates and maintenance of tracking systems, ensuring ongoing data accuracy and reliability.
  • Keeping Analytics Platform up to date and socialising new launched features with a clear use case to be adopted
  • Own the Training and onboarding of teams across TEG on the analytics platform to enable self serve widely
  • Serve as a primary point of contact for Digital Analytics Platform needs

 

What we’re looking for:

  • Strong evidence of hands on javascript experience
  • Experience in working with both manual and tag management analytics implantations and common troubleshooting tools, including Developer Tools, Tag Assistant, or GA Debug.Managing the Google Tag Manager, Tealium and Google Analytics events and integrations
  • Knowledge of Web markup and front-end Web development in HTML5, CSS3, JavaScript, DOM
  • Experience with analytics strategies across multiple sites and apps, diverse platforms, and high-traffic sites preferred
  • Have the technical and communication skills to clearly communicate the processes and tasks to make full use of tag management and tags and communicate with developers in a meaningful way.
  • Leading the marketing integrations with ad platforms, external partners and internal tools
  • Experience architecting, designing, and implementing data within a data layer
  • Ability to manage the marketing tech stack including API integrations, Marketing Landing pages, Attribution platform and Marketing PixelsHands-on experience in Google Ads and Facebook Ads platform will be an added advantage.Working understanding of attribution platforms like Branch or Appsflyer will be an added benefit
  • Understanding of data privacy regulations, such as GDPR and CCPA, and their impact on data collection and reporting.
  • Experience in working with AB Testing tools like Optimizely, Adobe Target etc would be an added advantage
  • Knowledge of general Web best practices in SEM, SEO, and UX
  • Knowledge of web development frameworks and server-side coding will be an added advantage

 

DESIRED QUALIFICATIONS :

  1. Has a B.Tech /B.E/MCA from a reputed institution.
  2. 5+ years of experience with tag management systems like GTM, DTM, and Tealium.
  3. 5+ years of experience implementing and using web analytics tools such as Adobe Analytics (Omniture), Google Analytics, IBM Digital Analytics (Coremetrics), and/or Webtrends.
  4. 4+ years of experience implementing 3rd party tracking tools (Doubleclick, Adwords, Comscore, etc.).

Our tech stack

  • Google Analytics
  • Tealium
  • Google Tag Manager
  • Amplitude
  • Big Query
  • Parse.ly
  • Marketing platforms such as Meta, LinkedIn, Outbrain and more
  • Server side tracking
  • Jira, Confluence, Snowflake

#LI- Hybrid

What we offer

Benefits
We offer excellent benefits including an incentive programme, generous annual and parental leave policies, volunteering days and well-being support throughout the year, as well as free access to all Economist content. Country specific benefits are also offered.

Our Values
Our values are a collective set of beliefs and behaviours that strengthen The Economist Group's purpose and demonstrate where we want to be as an organisation. They reflect on our mission to pursue progress for individuals, organisations and the world.

Independence
We are not bound to any party or interest and encourage exploration and free-thinking. We champion freedom, both within our organisation and around the world.

Integrity
We are bold in our efforts to uncover the truth and stand up for what we believe in. We inspire trust through our rigour, fact-checking and transparency.

Excellence
We aspire to the highest standards in all we do. We are ambitious and inquisitive in our pursuit of continuous progress and innovation.

Inclusivity
We value diversity in thought and background and encourage healthy debate with a breadth of perspectives. We treat our colleagues and customers fairly and respectfully.

Openness
We foster a collaborative and empathetic culture conducive to the interests, wit and initiative of our colleagues. New ideas are our lifeblood.

The Economist Group values diversity. We are committed to equal opportunities and creating an inclusive environment for all our colleagues and potential colleagues regardless of ethnic origin, national origin, gender, gender identity, race, colour, religious beliefs, disability, sexual orientation, age, marital status or any other status.

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