Marketing Lead

Who we are

We are an organisation that exists to drive progress. That's the “red thread” that connects everyone at The Economist Group (TEG). Our businesses share a devotion to innovation, independence and rigour in their fields of expertise. We empower people to understand and tackle the critical challenges and changes facing the world. Our analytical rigour, global expertise and evidence-based insights enable individuals and organisations to make sense of these shifts and chart a course through them.

We deliver analysis and insights in many formats to subscribers and clients in 170 countries through our four businesses, The Economist, Economist Impact, Economist Intelligence and Economist Education, which uphold our global reputation for excellence and integrity. 

An opportunity has arisen for a motivated and experienced marketer to join Economist Impact Events, part of The Economist Group, as a Marketing Lead. The successful candidate will be based out of our London office and will be responsible for the strategic planning and delivery of cross-channel marketing campaigns to secure delegate attendance for our portfolio of custom events. 

The ideal addition to the team is a strategic thinker who can interpret data to make recommendations and has a proven track record of owning campaigns that attract, engage and retain audiences. The successful candidate will create and maintain budgets and be client-facing in a marketing planning, consultative and delivery capacity.

This is a rare opportunity to join an ambitious team who are truly customer-centric and committed to delivering the very best results for our clients. As a result, we’re looking for a Marketing Lead who is eager to develop their skills and career fast.

How you will contribute:

• Develop and execute effective marketing campaigns for a range of events including webinars, roundtables and half/full day events based on market research and using a range of channels (web/email/print campaigns, telemarketing, social media, PPC, etc.)
• Implement marketing strategies and campaigns for our calendar of co-located events
• Manage and monitor budgets, provide accurate and detailed forecasts and feed into the budget setting process 
• Set up thorough, results-driven marketing plans for each client with clearly defined timelines and deadlines
• Manage marketing partner relationships with external media publications, and industry and professional associations, including identification, outreach, barter negotiations, on-boarding, and ongoing communications in order to gain maximum exposure of our products to relevant audiences and to help acquire new data 
• Develop content for all marketing materials including emails, banner ads, print ads, digital ads, press releases and social media posts with messaging appropriate to the target audience 
• Develop a strong understanding of our products, customer and competitive landscape and translate these into effective event marketing plans 
• Develop a strong understanding of our products and customers and perform competitive analysis to make decisions and recommendations based on the competitive landscape 
• Monitor, track, and provide analysis of marketing activity and adjust campaign plans accordingly 
• Partner with other functions including sponsorship, programming, operations and design to develop activities, behaviours and shared KPIs that will ensure alignment and accountability from all stakeholders
• Work closely with external clients to ensure contractual obligations are executed from a marketing standpoint to deliver return on objectives and ensure that all of their concerns and needs are addressed

The ideal skills for this role are: 

• Proven relevant marketing experience (e.g. direct and/or events marketing)
• A Bachelor’s degree or equivalent recognised marketing qualification 
• Excellent client and external stakeholder management skills
• Excellent time management and the ability to manage numerous projects and budgets simultaneously at different stages in their life-cycle
• A strong understanding of the customer journey, acquisition process and digital marketing channels 
• Self-motivated, naturally curious and a strong sense of personal accountability
• Experience using marketing and analytics systems such as Google Analytics, Salesforce Marketing Cloud, Cvent  (or equivalents) and back-end website editing tools like WordPress
• Driven to explore new marketing tactics and optimise traditional channels 
• Excellent written English and proof-reading skills with a commitment to standards of excellence with attention to detail
• Commercially minded and highly motivated to exceed targets 
• Campaign tracking, reporting and analytical skills at campaign and customer level

#LI-Hybrid e

Working Arrangements

The majority of our roles operate on a hybrid working pattern, with 3+ days office attendance required. 

AI usage for your application

We are an innovative organisation that encourages the use of technology. We recognise that candidates may utilise AI tools to support with their job application process. However, it is essential that all information you provide truthfully and accurately reflects your own experience, skills, and qualifications.

What we offer

Our benefits package is designed to support your wellbeing, growth, and work-life balance. It includes a highly competitive pension or 401(k) plan, private health insurance, and 24/7 access to counselling and wellbeing resources through our Employee Assistance Program.

We also offer a range of lifestyle benefits, including our Work From Anywhere program, which allows you to work from any location where you have the legal right to do so for up to 25 days per year. In addition, we provide generous annual and parental leave, as well as dedicated days off for volunteering and even for moving home.

You will also be given free access to all The Economist content, including an online subscription, our range of apps, podcasts and more.