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SFMC Developer

Gurugram

Who we are

We are an organisation that exists to drive progress. That's the “red thread” that connects everyone at The Economist Group (TEG). Our businesses share a devotion to innovation, independence and rigour in their fields of expertise. We empower people to understand and tackle the critical challenges and changes facing the world. Our analytical rigour, global expertise and evidence-based insights enable individuals and organisations to make sense of these shifts and chart a course through them.

We deliver analysis and insights in many formats to subscribers and clients in 170 countries through our four businesses, The Economist, Economist Impact, Economist Intelligence and Economist Education, which uphold our global reputation for excellence and integrity. 

The Economist is a leading source of analysis on international business and world affairs. We deliver our information through a range of formats, from newspapers and audio to conferences and electronic services. What ties us together is the objectivity of our opinion, the originality of our insight and our advocacy of economic and political freedom around the world.

 

Within the Economist group, we are in a fortunate situation where we have a thriving B2C circulation business and a growing B2B business, including media, content, event, subscription and consulting. 

 

We are looking for a Salesforce Marketing Cloud Developer to join the team responsible for the development, maintenance and administration of the marketing tech stack, centred on the salesforce ecosystem. We work with business owners in marketing and product to deliver scalable, innovative and future-proofed solutions, helping the group realise maximum value from their marketing technology investments.

 

How you will contribute:

 

  • Developing solutions end-to-end in-line with business requirements and development principles.
  • Contributing to technical solution design.
  • Liaising and collaborating with marketing and product colleagues to help them get the most out of marketing technology.
  • Identifying and delivering on training needs amongst end-users.
  • Documenting technical designs, training resources and key engineering decisions.
  • Presenting solutions to the wider business and senior leadership.
  • Working with QA engineers to make sure quality requirements are met and acceptance criteria satisfied.
  • Recommending appropriate marketing tech enhancements and keeping on top of innovations within the marketing automation space.
  • Participating in team retros and making recommendations regarding ways of working.
  • Adhering to security and data governance principles.
  • Adhering to development principles regarding security, resilience and performance.
  • Occasionally responding to out-of-hours support requests.

 

The ideal skills for the role are:

 

  • Salesforce Marketing Cloud Email Specialist Certification desired.
  • Salesforce Marketing Cloud Administrator or Developer Certification desired.
  • Advanced knowledge of Salesforce Marketing Cloud, including:
    • Journey builder
    • Email studio
    • Automation studio
    • Contact builder
    • SFMC connector
    • Mobile studio.
    • Advertising studio.
    • Marketing Cloud data architecture.
    • Marketing Cloud administration.
  • Advanced HTML and CSS for email.
  • Advanced AMPscript.
  • Advanced SQL.
  • Experience with email render testing.
  • An understanding of Salesforce CRM.
  • Understanding of email deliverability and the infrastructure that impacts deliverability.
  • Experience working across multiple teams, managing stakeholder expectations and delivering to deadlines.

#LI-Hybrid 

What we offer

Benefits
We offer excellent benefits including an incentive programme, generous annual and parental leave policies, volunteering days and well-being support throughout the year, as well as free access to all Economist content. Country specific benefits are also offered.

Our Values
Our values are a collective set of beliefs and behaviours that strengthen The Economist Group's purpose and demonstrate where we want to be as an organisation. They reflect on our mission to pursue progress for individuals, organisations and the world.

Independence
We are not bound to any party or interest and encourage exploration and free-thinking. We champion freedom, both within our organisation and around the world.

Integrity
We are bold in our efforts to uncover the truth and stand up for what we believe in. We inspire trust through our rigour, fact-checking and transparency.

Excellence
We aspire to the highest standards in all we do. We are ambitious and inquisitive in our pursuit of continuous progress and innovation.

Inclusivity
We value diversity in thought and background and encourage healthy debate with a breadth of perspectives. We treat our colleagues and customers fairly and respectfully.

Openness
We foster a collaborative and empathetic culture conducive to the interests, wit and initiative of our colleagues. New ideas are our lifeblood.

The Economist Group values diversity. We are committed to equal opportunities and creating an inclusive environment for all our colleagues and potential colleagues regardless of ethnic origin, national origin, gender, gender identity, race, colour, religious beliefs, disability, sexual orientation, age, marital status or any other status.

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