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Engagement Marketing Manager – Economist Enterprise

London - Commercial

Who we are

We are an organisation that exists to drive progress. That's the “red thread” that connects everyone at The Economist Group (TEG). Our businesses share a devotion to innovation, independence and rigour in their fields of expertise. We empower people to understand and tackle the critical challenges and changes facing the world. Our analytical rigour, global expertise and evidence-based insights enable individuals and organisations to make sense of these shifts and chart a course through them.

We deliver analysis and insights in many formats to subscribers and clients in 170 countries through our four businesses, The Economist, Economist Impact, Economist Intelligence and Economist Education, which uphold our global reputation for excellence and integrity. 

The Economist is the leading source of analysis on international business and world affairs. We deliver our information through a range of formats, from newspapers and magazines to conferences and electronic services. What ties us together is the objectivity of our opinion, the originality of our insight and our advocacy of economic and political freedom around the world.

We are seeking a marketing rockstar who will lead and elevate our efforts to drive engagement of our B2B subscriber base. The role will be responsible for planning and executing global engagement marketing activity, directly aimed at the end users within our corporate, government and education clients, with the goal of increasing usage of our content and products. Reporting into the Head of Customer Success, the role will also work very closely with the Customer Success team to drive engagement and support revenue retention & growth.

The role is perfect for someone who is self-sufficient and is a self-starter who is happy to get stuck into both the ‘thinking’ and the ‘doing’. The ideal candidate will be highly analytical but also able to think creatively about how we should promote our world-renowned content to a diverse client subscriber base. An understanding or experience of subscription marketing would be beneficial. 

How you will contribute:

  • Work with the Head of Customer Success to formulate a global marketing plan to increase engagement across the whole client subscriber base
  • Collaborate with cross-department teams including creative and product teams to execute these plans, including writing effective campaign briefs and managing timings
  • Use customer segmentation to plan relevant and targeted campaigns to different end users across different industries, including financial services, corporate, government, professional services and consulting sectors
  • Manage full end-to-end customer lifecycle communications, from onboarding of new users to driving engagement and retention, ensuring end users get the most value from their subscription
  • Keep abreast of the weekly news cycle and our editorial coverage to identify newsworthy content marketing opportunities for different clients
  • Develop bespoke or innovative ways to drive engagement for different cohorts beyond our regular marketing channels, such as events, experiential and merchandising
  • Leverage analytics to identify key cohorts to prioritise in terms of increasing overall engagement, and also to measure the impact of new initiatives by client and sector, and make recommendations for optimisations
  • Regularly report on performance of campaigns against KPIs and budget
  • Support the B2B Customer Success team to build out effective onboarding assets, promotional materials and in-life customer journey

Skills and experience

  • Experience of planning and delivering data driven, multi-channel marketing communications
  • Experience working within subscriptions marketing, with an understanding of key customer lifecycle stages 
  • Experience in B2B marketing would be beneficial, but not essential
  • Excellent interpersonal, verbal, and written communication skills
  • Ability to manage tasks independently and work with minimal supervision
  • Strong project management and organisational skills
  • Working knowledge of Salesforce Marketing Cloud or other marketing automation tools
  • Highly data proficient, with a strong attention to detail and outstanding reporting capabilities

#LI-Hybrid

What we offer

Benefits
We offer excellent benefits including an incentive programme, generous annual and parental leave policies, volunteering days and well-being support throughout the year, as well as free access to all Economist content. Country specific benefits are also offered.

Our Values
Our values are a collective set of beliefs and behaviours that strengthen The Economist Group's purpose and demonstrate where we want to be as an organisation. They reflect on our mission to pursue progress for individuals, organisations and the world.

Independence
We are not bound to any party or interest and encourage exploration and free-thinking. We champion freedom, both within our organisation and around the world.

Integrity
We are bold in our efforts to uncover the truth and stand up for what we believe in. We inspire trust through our rigour, fact-checking and transparency.

Excellence
We aspire to the highest standards in all we do. We are ambitious and inquisitive in our pursuit of continuous progress and innovation.

Inclusivity
We value diversity in thought and background and encourage healthy debate with a breadth of perspectives. We treat our colleagues and customers fairly and respectfully.

Openness
We foster a collaborative and empathetic culture conducive to the interests, wit and initiative of our colleagues. New ideas are our lifeblood.

The Economist Group values diversity. We are committed to equal opportunities and creating an inclusive environment for all our colleagues and potential colleagues regardless of ethnic origin, national origin, gender, gender identity, race, colour, religious beliefs, disability, sexual orientation, age, marital status or any other status.

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