Marketing Executive

Who we are

We are an organisation that exists to drive progress. That's the “red thread” that connects everyone at The Economist Group (TEG). Our businesses share a devotion to innovation, independence and rigour in their fields of expertise. We empower people to understand and tackle the critical challenges and changes facing the world. Our analytical rigour, global expertise and evidence-based insights enable individuals and organisations to make sense of these shifts and chart a course through them.

We deliver analysis and insights in many formats to subscribers and clients in 170 countries through our four businesses, The Economist, Economist Impact, Economist Intelligence and Economist Education, which uphold our global reputation for excellence and integrity. 

Economist Impact creates world-class events that truly bring the content of The Economist to life. Through innovative programmes and high-quality execution, Economist Impact has a long-standing reputation for bringing together senior-level stakeholders from government and business to discuss and debate globally important issues with the purpose of promoting progress.

We are recruiting for a marketing executive to work within our EuroFinance portfolio of events. Key responsibilities include the website, event websites, social media and lead generation. The successful candidate will undertake activity across a variety of marketing channels to assist the team in achieving target delegate revenue and delegate guest places for a number of events. 

In the role you would be expected to:

• Work in wordpress to lead the user experience and to maintain the website in line with brand guidelines
• Create and deliver weekly newsletters that will increase engagement
• Establish relationships with internal stakeholders and external marketing partners to maintain and expand the EuroFinance product portfolio. 
• Assist Marketing Managers to manage relationships with PR agencies, broadcast and media partners as required
• Run data reports on CRM systems. Conduct research and undertake data mining to fill gaps following brief from Marketing Manager, qualifying the leads where possible
• Run PPC campaigns to generate leads
• Produce post event marketing summary documents including, but not limited to; web and email analytics, delegate survey responses, print and digital advertising,in a timely manner and in collaboration with Marketing Manager
• Provide assistance with direct marketing tasks as and when required, track inbound queries/brochure downloads
• Create and implement an event lead generation plan to assist with converting inbound contacts to paid ticket sales and high-level guest attendance
• Help undertake competitive analysis across industries
• Assist with engagement and retention activities for the events
• Coordinate and execute social media strategy to increase followers, engage event attendees and maximise brand visibility 
• Keep up to date with events management best practice and advises how it can be applied to the business

Who you are:

• Relevant marketing experience (e.g. direct and/or events marketing, with preference given to those with conference marketing experience and industry events)
• A strong understanding of customer acquisition, online marketing and new media channels
• Experience using marketing and analytics systems such as Google Analytics, Salesforce, Cvent (or equivalents) and back-end website editing tools like Wordpress
• Ability to manage multiple tasks, prioritize accordingly and work to tight deadlines
• Excellent written English and proof-reading skills
• Commitment to standards of excellence with attention to detail
• Highly self-motivated, intuitive, energetic and persistent
• Excellent communication skills
• A team player
• An interest in current affairs

Desired technical skills:

• Microsoft Office
• Email marketing automation
• Salesforce
• Cvent
• Google Analytics
• Basic HTML, CSS and SQL
• SEO auditing awareness
• PPC campaigns – Google and social ads

#LI-#Hybrid

What we offer

Benefits
We offer excellent benefits including an incentive programme, generous annual and parental leave policies, volunteering days and well-being support throughout the year, as well as free access to all Economist content. Country specific benefits are also offered.

Our Values
Our values are a collective set of beliefs and behaviours that strengthen The Economist Group's purpose and demonstrate where we want to be as an organisation. They reflect on our mission to pursue progress for individuals, organisations and the world.

Independence
We are not bound to any party or interest and encourage exploration and free-thinking. We champion freedom, both within our organisation and around the world.

Integrity
We are bold in our efforts to uncover the truth and stand up for what we believe in. We inspire trust through our rigour, fact-checking and transparency.

Excellence
We aspire to the highest standards in all we do. We are ambitious and inquisitive in our pursuit of continuous progress and innovation.

Inclusivity
We value diversity in thought and background and encourage healthy debate with a breadth of perspectives. We treat our colleagues and customers fairly and respectfully.

Openness
We foster a collaborative and empathetic culture conducive to the interests, wit and initiative of our colleagues. New ideas are our lifeblood.

The Economist Group values diversity. We are committed to equal opportunities and creating an inclusive environment for all our colleagues and potential colleagues regardless of ethnic origin, national origin, gender, gender identity, race, colour, religious beliefs, disability, sexual orientation, age, marital status or any other status.