Video & Display Biddable Media Manager

Who we are

We are an organisation that exists to drive progress. That's the “red thread” that connects everyone at The Economist Group (TEG). Our businesses share a devotion to innovation, independence and rigour in their fields of expertise. We empower people to understand and tackle the critical challenges and changes facing the world. Our analytical rigour, global expertise and evidence-based insights enable individuals and organisations to make sense of these shifts and chart a course through them.

We deliver analysis and insights in many formats to subscribers and clients in 170 countries through our four businesses, The Economist, Economist Impact, Economist Intelligence and Economist Education, which uphold our global reputation for excellence and integrity. 

The Role:

The Economist is seeking a Video & Display Biddable Media Manager to join our growing in-house team of B2C marketing specialists. This role is key to help drive both brand awareness and efficient subscriber growth. As Video & Display Biddable Media Manager, you will manage end-to-end digital video and display campaigns across various biddable ad platforms and third-party vendors, ensuring alignment with both awareness and performance objectives.

We’re looking for a candidate who knows the biddable media landscape inside and out—especially within programmatic display and video—and who thrives in a fast-paced, results-driven environment while confidently managing multiple projects.

Key Responsibilities:

• Campaign Planning, Execution & Optimization: support senior marketing leads in planning and executing paid media campaigns across platforms like Google Ads, DV360, and The Trade Desk, with ongoing optimization to meet KPIs.
• Performance Analysis & Reporting: monitor campaign data to provide actionable insights, conduct A/B and incrementality testing, and contribute to regular performance reporting.
• Cross-Functional Collaboration: work closely with the brand marketing team, AdOps, creative, data insights, and research teams to deliver integrated, effective campaigns and measure brand impact
• Platform & Vendor Management: set up and manage media buys directly or via third-party vendors, and build strong relationships with platform partners and suppliers.
• Innovation & Experimentation: evaluate and test new platforms, vendors, targeting strategies, and creative approaches to drive continual improvement and audience growth.

Skills and Personal Attributes

• Highly analytical with demonstrated ability to use data to problem-solve and optimise outcomes.
• Strategic thinker, enjoys using a mix of creative and data driven approaches to achieve goals.
• Self-starter who can power through challenges and thrives in a fast-paced, dynamic start-up environment.
• Excellent attention to detail and project management skills.
• Superb work ethic and positive, can-do attitude.
• High levels of organisation, with strong planning skills and the ability to prioritise workload. 
• Able to effectively communicate and work cross-functionally.
• Up-to-date with the latest industry trends and best practices in digital marketing.

Qualifications and Experience

• Experience managing biddable media campaigns, including display, video, native, and connected TV.
• Agency or brand experience managing large advertising budgets.     
• Proficiency in ad management platforms such as Google Ads, DV360, The Trade Desk, and other programmatic DSPs.
• Experience with third-party vendor management for video and display media buys.
• Prior work in subscription-based or e-commerce businesses is a plus.
• Strong understanding of targeting strategies, bidding mechanics, and campaign optimisation best practices.
• Hands-on experience in ad trafficking across ad platforms.
• Strong analytics and reporting abilities using tools such as Google Analytics, Looker Studio, Google Sheets, and Excel.

#LI-Hybrid

What we offer

Benefits
We offer excellent benefits including an incentive programme, generous annual and parental leave policies, volunteering days and well-being support throughout the year, as well as free access to all Economist content. Country specific benefits are also offered.

Our Values
Our values are a collective set of beliefs and behaviours that strengthen The Economist Group's purpose and demonstrate where we want to be as an organisation. They reflect on our mission to pursue progress for individuals, organisations and the world.

Independence
We are not bound to any party or interest and encourage exploration and free-thinking. We champion freedom, both within our organisation and around the world.

Integrity
We are bold in our efforts to uncover the truth and stand up for what we believe in. We inspire trust through our rigour, fact-checking and transparency.

Excellence
We aspire to the highest standards in all we do. We are ambitious and inquisitive in our pursuit of continuous progress and innovation.

Inclusivity
We value diversity in thought and background and encourage healthy debate with a breadth of perspectives. We treat our colleagues and customers fairly and respectfully.

Openness
We foster a collaborative and empathetic culture conducive to the interests, wit and initiative of our colleagues. New ideas are our lifeblood.

The Economist Group values diversity. We are committed to equal opportunities and creating an inclusive environment for all our colleagues and potential colleagues regardless of ethnic origin, national origin, gender, gender identity, race, colour, religious beliefs, disability, sexual orientation, age, marital status or any other status.