Retention Marketing Executive, Subscriber Engagement

Who we are

We are an organisation that exists to drive progress. That's the “red thread” that connects everyone at The Economist Group (TEG). Our businesses share a devotion to innovation, independence and rigour in their fields of expertise. We empower people to understand and tackle the critical challenges and changes facing the world. Our analytical rigour, global expertise and evidence-based insights enable individuals and organisations to make sense of these shifts and chart a course through them.

We deliver analysis and insights in many formats to subscribers and clients in 170 countries through our four businesses, The Economist, Economist Impact, Economist Intelligence and Economist Education, which uphold our global reputation for excellence and integrity. 

The Economist is a leading source of analysis on international business and world affairs, published weekly in print and digital editions, and daily through our apps and websites. We deliver our information through a range of formats, from newspapers and magazines, app and web, digital events, to films and audio. What ties us together is the objectivity of our opinion, the originality of our insight and our advocacy of economic and political freedom around the world.

It’s an exciting time for customer retention at The Economist, which is receiving renewed focus following years of successful subscriber acquisition. As the Retention Marketing Executive, you’ll be part of the team at the forefront of making The Economist a world-leading customer retention organization. Working with the Senior Manager, Subscriber Engagement and a wider team of marketers and cross-functional experts, you’ll be putting the customer experience at the heart of everything you do, planning and executing CRM programs and multichannel marketing campaigns to drive engagement and retention among our subscribers.

How you will contribute:

• Work with the Senior Manager, Subscriber Engagement and wider retention team to increase customer engagement and retention
• Execute and optimise multi-channel communication campaigns; manage a testing program to drive incremental improvement in customer retention metrics
• Produce persuasive, compelling and on-brand communications to drive digital product usage and quality engagement among customers
• Regularly analyse retention and campaign data, reporting on campaign performance and developing new audience insight to fuel growth
• Work in partnership with Editorial and content leads from the wider circulation team to identify, package and surface the most compelling editorial content
• Identify opportunities to improve communication content and performance, continually feeding those opportunities into the testing road map

• Provide marketing and operational support for our digital subscriber events, ensuring subscribers are aware of what is coming up and sharing subscriber questions during the live broadcast 
• Monitor effective benchmarks (best practices) for developing and building customer engagement in a subscriptions business
• Work with suppliers (eg. social media agency, telemarketing partner, creative agencies etc) to ensure best practice is followed and processes are continually improved

Ideal skills for this role are:

• 1+ years experience working for a publisher or within a subscription/loyalty model environment is a benefit
• Knowledge of email marketing software (ideally Salesforce Marketing Cloud)
• Understanding of email best practices and CRM programs
• Ability to ensure effective execution of plans and marketing campaigns across different channels (both online and offline)
• Talent for writing clear creative briefs and reviewing marketing design and copy to make sure all is in line with campaign objectives 
• Excellent proof reading skills and attention to detail
• Comfortable working with both internal and external stakeholders and partners to develop highly engaging, brand-led communications that will help drive increased customer loyalty
• Ability to be a self-starting, and self-motivated team player who actively pursues team goals
• Keen to develop - to learn quickly, step outside their comfort zone and actively seek feedback.

#LI-Hybrid 

What we offer

Benefits
We offer excellent benefits including an incentive programme, generous annual and parental leave policies, volunteering days and well-being support throughout the year, as well as free access to all Economist content. Country specific benefits are also offered.

Our Values
Our values are a collective set of beliefs and behaviours that strengthen The Economist Group's purpose and demonstrate where we want to be as an organisation. They reflect on our mission to pursue progress for individuals, organisations and the world.

Independence
We are not bound to any party or interest and encourage exploration and free-thinking. We champion freedom, both within our organisation and around the world.

Integrity
We are bold in our efforts to uncover the truth and stand up for what we believe in. We inspire trust through our rigour, fact-checking and transparency.

Excellence
We aspire to the highest standards in all we do. We are ambitious and inquisitive in our pursuit of continuous progress and innovation.

Inclusivity
We value diversity in thought and background and encourage healthy debate with a breadth of perspectives. We treat our colleagues and customers fairly and respectfully.

Openness
We foster a collaborative and empathetic culture conducive to the interests, wit and initiative of our colleagues. New ideas are our lifeblood.

The Economist Group values diversity. We are committed to equal opportunities and creating an inclusive environment for all our colleagues and potential colleagues regardless of ethnic origin, national origin, gender, gender identity, race, colour, religious beliefs, disability, sexual orientation, age, marital status or any other status.