Event Marketing Manager (FTC)

Who we are

We are an organisation that exists to drive progress. That's the “red thread” that connects everyone at The Economist Group (TEG). Our businesses share a devotion to innovation, independence and rigour in their fields of expertise. We empower people to understand and tackle the critical challenges and changes facing the world. Our analytical rigour, global expertise and evidence-based insights enable individuals and organisations to make sense of these shifts and chart a course through them.

We deliver analysis and insights in many formats to subscribers and clients in 170 countries through our four businesses, The Economist, Economist Impact, Economist Intelligence and Economist Education, which uphold our global reputation for excellence and integrity. 

We are recruiting for an Event Marketing Manager on a 12 month fixed term contract, to lead the strategic marketing plan for The Economist’s Subscriber Events programme. Reporting into the Head of Subscriber Engagement, this role will create and deliver a marketing plan that drives high levels of engagement with subscriber events, both online and in-person. The successful candidate will drive strategic alignment across editorial, marketing and digital teams to deliver high impact experiences for our subscribers, and drive continuous improvement through a test and learn approach. They will own performance reporting, and deliver insights and recommendations that inform the long-term development of the events programme. This is an exciting role which comes at a pivotal time for subscriber events at The Economist as we look to expand our event offering.

Responsibilities:

• Plan and oversee all marketing activity for The Economist’s programme of subscriber events
• Develop a targeted communications strategy to effectively drive event registrations, attendance and on-demand views, utilising multi-channel campaigns and tailored messaging to reach key subscriber cohorts
• Align event marketing plans with our broader engagement strategy, ensuring that event attendees make full use of their subscription access
• Work closely with event producers and The Economist’s editorial team to ensure event marketing stays aligned with the evolving news agenda, and make use of existing editorial video assets to further promote The Economist’s subscriber events
• Manage a communications plan to ensure that all event communications across different teams and channels are aligned and do not clash with other non-event subscriber communications
• Define a set of key event KPIs and regularly provide reports on marketing and attendance performance.
• Develop a set of recommendations that inform the long-term strategic development of subscriber events
• Create and own an annual test and learn plan across the whole subscriber events journey to continually improve metrics
• Work closely with the subscriber event product team to co-create the subscriber event experience
• Collaborate with data and research teams to stay informed on audience behaviour and customer feedback
• Use insights to shape the ongoing growth and refinement of the subscriber event programme
• Play a pivotal role in the development of The Economist’s in-person events offering and collaborate with cross-functional colleagues to build this experience 
• Management of Event Marketing Executive

Who you are:

• Experience in event marketing, preferably with experience of online event marketing and operations 
• Strong project management skills and ability to work to tight deadlines
• A confident communicator and experience working with senior stakeholders and cross-functional teams
• Experience working in subscriptions marketing and an understanding of the key customer lifecycles stages would be beneficial
• Working knowledge of Salesforce Marketing Cloud or other marketing automation tools
• Experience working with customer data and creating targeted customer segments
• Strong analytical skills with high data proficiency
• Exceptional attention to detail and ability to deliver high quality reports / presentations
• Some line management experience is preferred but not essential

#LI-Hybrid 

What we offer

Benefits
We offer excellent benefits including an incentive programme, generous annual and parental leave policies, volunteering days and well-being support throughout the year, as well as free access to all Economist content. Country specific benefits are also offered.

Our Values
Our values are a collective set of beliefs and behaviours that strengthen The Economist Group's purpose and demonstrate where we want to be as an organisation. They reflect on our mission to pursue progress for individuals, organisations and the world.

Independence
We are not bound to any party or interest and encourage exploration and free-thinking. We champion freedom, both within our organisation and around the world.

Integrity
We are bold in our efforts to uncover the truth and stand up for what we believe in. We inspire trust through our rigour, fact-checking and transparency.

Excellence
We aspire to the highest standards in all we do. We are ambitious and inquisitive in our pursuit of continuous progress and innovation.

Inclusivity
We value diversity in thought and background and encourage healthy debate with a breadth of perspectives. We treat our colleagues and customers fairly and respectfully.

Openness
We foster a collaborative and empathetic culture conducive to the interests, wit and initiative of our colleagues. New ideas are our lifeblood.

The Economist Group values diversity. We are committed to equal opportunities and creating an inclusive environment for all our colleagues and potential colleagues regardless of ethnic origin, national origin, gender, gender identity, race, colour, religious beliefs, disability, sexual orientation, age, marital status or any other status.