Senior Digital Marketing Executive, Asia

Who we are

We are an organisation that exists to drive progress. That's the “red thread” that connects everyone at The Economist Group (TEG). Our businesses share a devotion to innovation, independence and rigour in their fields of expertise. We empower people to understand and tackle the critical challenges and changes facing the world. Our analytical rigour, global expertise and evidence-based insights enable individuals and organisations to make sense of these shifts and chart a course through them.

We deliver analysis and insights in many formats to subscribers and clients in 170 countries through our four businesses, The Economist, Economist Impact, Economist Intelligence and Economist Education, which uphold our global reputation for excellence and integrity. 

The Digital Marketing Executive (Asia) is a key member of the TEG central B2B marketing team, supporting the delivery of insight-led, high-performing digital campaigns across the Asia region. The role combines hands-on execution with regional digital expertise—particularly in platforms such as WeChat and Weibo—to drive awareness, engagement, and demand across priority markets.

The primary purpose of this role is to execute integrated digital marketing activity tailored to Asian markets. The ideal candidate combines strong campaign delivery skills with deep knowledge of local digital platforms, customer behaviours, and regional nuances. They will work closely with campaign managers, business units, and digital channel leads to adapt and deploy content and campaigns effectively in the region.

How you will contribute:

• Digital Campaign Execution
• Support the execution of digital marketing campaigns across the Asia region, adapting global campaigns for local relevance.
• Manage regional content and campaign delivery across owned, earned, and paid channels including WeChat, Weibo, LinkedIn, email, and web.
• Collaborate with global marketing teams to ensure regional execution is consistent with campaign objectives and timelines.
• WeChat and Weibo Marketing
• Plan and publish content on WeChat and Weibo in alignment with content and campaign calendars.
• Optimise channel use through testing, insight, and understanding of platform algorithms, content formats, and audience preferences.
• Coordinate with local stakeholders and agency partners for content localisation, community engagement and amplification.
• Localisation and Cultural Relevance
• Ensure all digital content is culturally relevant, linguistically accurate, and aligned with regional audience expectations.
• Work with internal stakeholders and external partners to tailor messaging, visuals, and calls-to-action for maximum local impact.
• Contribute regional insights into campaign planning and creative development to ensure it resonates with diverse markets
• SEO, Web, and Paid Media Support
• Support the optimisation of regional web content for search engines, incorporating local keyword insights, and improving search engine ranking
• Coordinate with digital specialists to deliver paid media activity (e.g., SEM, display, native ads) in Asia.
• Track and report on digital performance across platforms, applying insight to continuously improve effectiveness.
• Performance Monitoring and Reporting
• Monitor regional campaign KPIs across channels and audience segments.
• Provide insight-led reporting on channel engagement, content performance, and campaign results in Asia.
• Identify trends and opportunities for optimisation based on platform analytics and customer response.
• Collaboration and Stakeholder Engagement
• Work closely with regional sales and marketing teams to align campaign priorities with commercial goals.
• Support campaign planning by sharing regional insights and customer feedback.
• Liaise with agencies and platform partners in Asia to deliver high-quality, effective marketing activity.

To succeed in this role, you would have:

• Strong, proven experience in B2B digital marketing, preferably within media, technology, business services, or other consultative industries
• Ability to plan and execute digital marketing campaigns that drive awareness, engagement, and demand across the full buyer journey
• Experience collaborating with editorial teams or within a content-led organisation, with an understanding of editorial quality standards
• Demonstrated ability to manage multiple campaigns, projects and deadlines simultaneously, with attention to detail
• Experience with paid media campaigns, including SEM, display ads, social media ads (WeChat, Weibo, LinkedIn)
• Hands-on experience managing and optimising digital platforms such as WeChat, Weibo, LinkedIn, email and websites
• Experience in measuring and reporting on campaign effectiveness across digital channels and provide actionable insights
• Familiarity with emerging digital channels or tools specific to Asian markets (e.g., LINE, KakaoTalk)
• Ability to collaborate with cross-functional teams to align digital strategies with business goals

The ideal skills for this role are:

• Strong knowledge of digital marketing strategies, including SEO, SEM, content marketing, and social media advertising
• Proficiency in digital marketing tools, such as Google Ads, Google Analytics, Salesforce, or similar platforms
• Familiarity with CRM platforms (e.g., Salesforce) to integrate digital marketing campaigns with lead nurturing and sales efforts, and customer data
• Strong organisational and time management skills, with the ability to manage multiple digital campaigns concurrently and while meeting deadlines and maintaining high-quality standards
• Excellent collaboration skills to work with cross-functional teams, agencies, and stakeholders
• Strong verbal and written communication skills for, with the ability to report on campaign performance and present insights to internal and external stakeholders
• Proficiency in Mandarin is preferred for engaging Mandarin-speaking audiences and optimising campaigns for Chinese platforms (e.g. WeChat, Weibo)
• Optional: Experience with marketing automation platforms
• Optional: Familiarity with CRM platforms such as Salesforce to integrate digital marketing efforts with sales activities

#LI-Hybrid 

What we offer

Benefits
We offer excellent benefits including an incentive programme, generous annual and parental leave policies, volunteering days and well-being support throughout the year, as well as free access to all Economist content. Country specific benefits are also offered.

Our Values
Our values are a collective set of beliefs and behaviours that strengthen The Economist Group's purpose and demonstrate where we want to be as an organisation. They reflect on our mission to pursue progress for individuals, organisations and the world.

Independence
We are not bound to any party or interest and encourage exploration and free-thinking. We champion freedom, both within our organisation and around the world.

Integrity
We are bold in our efforts to uncover the truth and stand up for what we believe in. We inspire trust through our rigour, fact-checking and transparency.

Excellence
We aspire to the highest standards in all we do. We are ambitious and inquisitive in our pursuit of continuous progress and innovation.

Inclusivity
We value diversity in thought and background and encourage healthy debate with a breadth of perspectives. We treat our colleagues and customers fairly and respectfully.

Openness
We foster a collaborative and empathetic culture conducive to the interests, wit and initiative of our colleagues. New ideas are our lifeblood.

The Economist Group values diversity. We are committed to equal opportunities and creating an inclusive environment for all our colleagues and potential colleagues regardless of ethnic origin, national origin, gender, gender identity, race, colour, religious beliefs, disability, sexual orientation, age, marital status or any other status.