Communications Lead, Impact Partnerships

Who we are

We are an organisation that exists to drive progress. That's the “red thread” that connects everyone at The Economist Group (TEG). Our businesses share a devotion to innovation, independence and rigour in their fields of expertise. We empower people to understand and tackle the critical challenges and changes facing the world. Our analytical rigour, global expertise and evidence-based insights enable individuals and organisations to make sense of these shifts and chart a course through them.

We deliver analysis and insights in many formats to subscribers and clients in 170 countries through our four businesses, The Economist, Economist Impact, Economist Intelligence and Economist Education, which uphold our global reputation for excellence and integrity. 

Summary

Economist Impact, a commercial arm of The Economist Group, works with organisations globally to further their mission and catalyse progress through integrated thought leadership, event and amplification programmes. The Communications Lead will serve a key role on the communications team, managing all global communications needs across our global client portfolios. Serving as the communications thought partner to Economist Impact proposal and delivery teams to advise, develop and spearhead communications plans. From concept to execution you will identify target country markets, key audiences, draft content across owned, earned and paid channels and report on results, in some instances working with client or agency comms teams. We are seeking an outstanding communications leader, with experience managing portfolios for mission driven brands. 

This role will report to SVP Global Communications, The Economist Group with a dotted line of accountability to the Global Head of Media Partnerships & Solutions.

Main Responsibilities

• Serve as the main point of contact on all Economist Impact communications needs to drive coordination and integration across Economist Impact teams, external clients, agency partners and The Economist Group marketing, editorial and communications teams
• Bring together media-relations, influencer-relations, executive communications, and PR disciplines to deliver integrated communications plans with clear goals that are complementary to Economist Impact’s core commercial offering and can be measured
• Navigate and land earned media across diverse topics including but not limited to health, trade, technology and sustainability
• Generate and execute creative communications strategies with tactics that elevate Economist Impact clients as thought-leaders in their respective topic areas to target markets and audience segments
• Present communication vision and concepts to varying leadership levels, to build alignment across external and internal partners
• Work with internal teams and agency partners on product, research and event launches that generate buzz and earn recognition with target audiences
• Leverage news cycles, bringing an understanding of fast-moving culture, to cut through with creative campaigns and tactics
• Plan ahead across upcoming key industry moments to leverage, as well as keep a finger on the pulse of current events to pivot quickly if needed
• Identify and build a roster of relationships with journalists, influencers and content creators who focus on relevant impact issue areas
• Stay updated on the digital landscape and identify opportunities to offer relevant, creative and fresh content and influencer strategies
• Identify strategic opportunities to elevate Economist Impact as a critical platform of The Economist Group to showcase thought leadership and attract additional clients and partners

Experience / Qualifications

• Extensive in-house or agency experience with progressively senior roles designing, implementing and leading communications campaigns for mission driven brands
• Track record of working in and delivering communications results in the impact sector with clear measurable outcomes
• Passion for and deep knowledge and understanding of the global media landscape and impact industry
• Exceptional network of media contacts across top tier news outlets
• Experience in B2B audience markets, as well as consumer audiences
• Experience working with outside agencies on complex high stakes projects
• A strategic thinker that understands how to align work and priorities to overarching business goals
• Comfortable in a creative and fast-paced environment with multiple priorities while staying responsive to a changing external environment
• Creative mindset that will bring new ideas to the table, contributing to a culture of innovation and experimentation
• Comfortable with ambiguity and an ability to navigate internally - experience working with senior leaders at large organisations

#LI-Hybrid

What we offer

Benefits
We offer excellent benefits including an incentive programme, generous annual and parental leave policies, volunteering days and well-being support throughout the year, as well as free access to all Economist content. Country specific benefits are also offered.

Our Values
Our values are a collective set of beliefs and behaviours that strengthen The Economist Group's purpose and demonstrate where we want to be as an organisation. They reflect on our mission to pursue progress for individuals, organisations and the world.

Independence
We are not bound to any party or interest and encourage exploration and free-thinking. We champion freedom, both within our organisation and around the world.

Integrity
We are bold in our efforts to uncover the truth and stand up for what we believe in. We inspire trust through our rigour, fact-checking and transparency.

Excellence
We aspire to the highest standards in all we do. We are ambitious and inquisitive in our pursuit of continuous progress and innovation.

Inclusivity
We value diversity in thought and background and encourage healthy debate with a breadth of perspectives. We treat our colleagues and customers fairly and respectfully.

Openness
We foster a collaborative and empathetic culture conducive to the interests, wit and initiative of our colleagues. New ideas are our lifeblood.

The Economist Group values diversity. We are committed to equal opportunities and creating an inclusive environment for all our colleagues and potential colleagues regardless of ethnic origin, national origin, gender, gender identity, race, colour, religious beliefs, disability, sexual orientation, age, marital status or any other status.