B2B Content Marketing Executive

Who we are

We are an organisation that exists to drive progress. That's the “red thread” that connects everyone at The Economist Group (TEG). Our businesses share a devotion to innovation, independence and rigour in their fields of expertise. We empower people to understand and tackle the critical challenges and changes facing the world. Our analytical rigour, global expertise and evidence-based insights enable individuals and organisations to make sense of these shifts and chart a course through them.

We deliver analysis and insights in many formats to subscribers and clients in 170 countries through our four businesses, The Economist, Economist Impact, Economist Intelligence and Economist Education, which uphold our global reputation for excellence and integrity. 

The B2B Content Marketing Executive is a core member of TEG’s central B2B marketing team. This is a hands-on role for a strong writer who can create high-quality, customer-focused content that supports our commercial objectives across the funnel. The role contributes to brand building, thought leadership, lead generation, and customer engagement efforts through the production of compelling content that speaks directly to business decision-makers.

Objective/Purpose of the Role

The primary purpose of the role is to independently produce impactful, customer-first B2B marketing content that drives engagement, supports campaign performance, and reinforces TEG’s brand positioning. This includes developing content that reflects the needs, challenges, and language of our target personas, aligned to the priorities of each business unit and stage of the buyer journey.

Key Responsibilities

Content Creation and Writing

• Independently research, plan, write, and edit a wide range of content formats including articles, blogs, social media posts, one-pagers, landing pages etc
• Adapt the message for different personas, industries, and funnel stages.
• Act as a bridge between marketing objectives and editorial excellence, ensuring all output supports brand integrity and audience trust.

Content Strategy and Planning

• Support the execution of content strategies across business units, campaigns, and always-on programmes.
• Work closely with marketing leads to understand content goals, map content to journey stages, and ensure coverage of core themes.
• Identify gaps and opportunities in content to improve performance and alignment with commercial priorities.

Brand and Messaging Alignment

• Collaborate with campaign and digital teams to embed content within multi-channel campaign journeys.
• Optimise content for use across website, email, paid, organic social, and sales enablement tools.
• Adapt long-form content into shorter assets or derivatives to support different activation needs.
• Work closely with our creative studio to ensure that tone and voice adheres to marketing and editorial guidelines

Campaign and Channel Integration

• Collaborate with campaign, product, and marketing automation teams to ensure content integrates into end-to-end campaigns.
• Adapt and optimise content for use across digital channels, including web, email, organic social, and paid media.
• Monitor content performance and contribute to optimisation recommendations.

Audience and SEO Focus

• Write with audience intent in mind, based on personas, customer insight, and search data.
• Apply SEO best practices to maximise content discoverability and performance.
• Work with digital marketing teams to align content with broader demand generation and lead nurturing programmes.

Performance Reporting and Optimisation

• Monitor content performance using KPIs and dashboards.
• Recommend improvements based on data and insight from content usage, campaign response, and engagement metrics.

Experience Required for the Role

• Strong, proven experience in writing B2B marketing content, preferably within media, technology, business services, or other consultative industries
• Experience producing content that supports lead generation, brand building, and customer education across the full buyer journey
• Experience collaborating with editorial teams or within a content-led organisation, with an understanding of editorial quality standards
• Demonstrated ability to manage multiple content pieces and deadlines simultaneously.

#LI-Hybrid

What we offer

Benefits
We offer excellent benefits including an incentive programme, generous annual and parental leave policies, volunteering days and well-being support throughout the year, as well as free access to all Economist content. Country specific benefits are also offered.

Our Values
Our values are a collective set of beliefs and behaviours that strengthen The Economist Group's purpose and demonstrate where we want to be as an organisation. They reflect on our mission to pursue progress for individuals, organisations and the world.

Independence
We are not bound to any party or interest and encourage exploration and free-thinking. We champion freedom, both within our organisation and around the world.

Integrity
We are bold in our efforts to uncover the truth and stand up for what we believe in. We inspire trust through our rigour, fact-checking and transparency.

Excellence
We aspire to the highest standards in all we do. We are ambitious and inquisitive in our pursuit of continuous progress and innovation.

Inclusivity
We value diversity in thought and background and encourage healthy debate with a breadth of perspectives. We treat our colleagues and customers fairly and respectfully.

Openness
We foster a collaborative and empathetic culture conducive to the interests, wit and initiative of our colleagues. New ideas are our lifeblood.

The Economist Group values diversity. We are committed to equal opportunities and creating an inclusive environment for all our colleagues and potential colleagues regardless of ethnic origin, national origin, gender, gender identity, race, colour, religious beliefs, disability, sexual orientation, age, marital status or any other status.