CRM Executive – Life Cycle, QA and Reporting

It’s an exciting time to join Superbet, we’re entering new markets, developing new technologies, and moving step by step towards our goal of exciting the world. As our business grows, the number of exciting people initiatives grows with it, and we’re looking for a new colleague to partner with our team to bring these to life.

Job Summary

We are looking for a motivated and detail-oriented CRM Executive to join our dynamic team. This role is perfect for someone eager to learn and support our efforts in campaign execution, customer lifecycle execution, and data reporting. You will be a key link between data, operations, and marketing, helping to create seamless user experiences that drive engagement and growth for our platform.

*This is NOT a leadership position
*Please submit your CV in English (mandatory) 
*Position based in Sao Paulo or Rio de Janeiro

What you’ll be doing:

• Campaign & Lifecycle Support: Assist in building, executing, and optimizing multi-channel campaigns (email, push, SMS, in-app) and automated customer journeys (onboarding, retention, reactivation).
• Data & Reporting: Work with the Data Team to pull player lists, generate basic segments, and help create dashboards. Deliver weekly performance reports on campaign results.
• Quality Assurance: Conduct thorough QA checks on all CRM campaigns, banners, and user flows to ensure accuracy, compliance, and a consistent user experience.
• Cross-Functional Collaboration: Support the Social Media and Customer Support (CS) teams by sharing campaign details, gathering player feedback, and helping to align messaging.
• Analysis & Optimization: Help analyse user flows (registration, deposits) to identify friction points and suggest improvements. Assist with basic A/B tests on messaging and offers.
• Administrative Tasks: Assist in maintaining promotional leaderboards and documenting processes to improve workflow efficiency.

What We’re Looking For

• Up to 1 year of experience in marketing, CRM, analytics, or a related field. A passion for digital marketing and iGaming is a strong plus.
• Fluent in English and Brazilian Portuguese (written and spoken).
• Intermediate proficiency in Excel/Google Sheets (e.g., pivot tables, VLOOKUPs) is required. Willingness to learn data analysis tools.
• A keen eye for detail, essential for QA testing and ensuring error-free campaigns.
• A collaborative mindset and eagerness to learn from CS, Social Media, and Data teams.
• Strong organizational skills and the ability to manage multiple tasks.

About Superbet Group

Superbet is a global tech and entertainment company committed to delivering thrilling, technology-driven, sports betting and gaming experiences to millions of customers worldwide. Established in 2008, in Romania, the Group operates in over 12 countries, with key markets in Romania, Belgium, Poland, Serbia, and Brazil.

Superbet’s ambitious growth strategy currently focuses on expanding across Europe and Latin America while delivering immersive customer experiences and redefining ways to connect with its audience. Across international markets, the Group’s global expansion strategy is driven by innovation, responsible technology, and a passion for supporting iconic sports clubs and athletes.

Global Recognition and Standards

In 2019, Blackstone Inc., the world’s largest private equity firm, recognized Superbet’s vision and achievements with a strategic minority investment of €175 million. In 2025, the company further strengthened its financial position through a 1.3 billion Euro refinancing agreement, reinforcing its partnerships with Blackstone and certain funds and accounts managed by HPS Investment Partners, paving the way for an accelerated global growth.

As a leader in compliance and best practices, Superbet Group is an active member of the International Betting Integrity Association (IBIA) and the European Betting & Gaming Association (EGBA).