Customer Support Efficiency & Automation Specialist
It’s an exciting time to join Superbet, we’re entering new markets, developing new technologies, and moving step by step towards our goal of exciting the world. As our business grows, the number of exciting people initiatives grows with it, and we’re looking for a new colleague to partner with our team to bring these to life.
Superbet is looking for a professional passionate about continuous improvement to boost the efficiency of our customer support operations. This role combines process optimization with hands-on improvements inside our support tools.
You will be responsible for mapping opportunities and leading initiatives that make our workflows faster, more scalable, and more customer-friendly—including configuring and creating basic automations within platforms such as Zendesk and other workflow tools.
In addition, we value experience with AI-driven customer service technologies. You should have previous exposure to implementing AI solutions—such as AI agents, copilots, or conversational AI—within a customer support environment, guiding the process from opportunity identification through rollout and adoption.
This is not a developer position, but you should feel comfortable making practical changes inside support systems (e.g., setting up rules, triggers, macros, or simple integrations) and collaborating with our automation and technology teams for larger projects.
*This position is based in São Paulo.
*Please, submit your CV in English.
What We’re Looking For:
- Experience in process analysis and improvement within customer support, operations, or customer experience.
- Familiarity with support platforms (e.g., Zendesk) and confidence in making basic workflow or automation configurations inside these tools.
- Hands-on experience participating in the implementation of AI-driven solutions (e.g., AI agents, conversational AI, copilots) to enhance customer service or operational efficiency.
- Ability to identify efficiency opportunities—from diagnosing issues to guiding implementation of enhancements.
- Knowledge of customer service metrics and analytics (CSAT, First Response Time) to build data-driven business cases for automation and AI.
- Strong collaboration skills to work across departments such as Support, Product, and Technology.
- Excellent communication, organizational, and analytical abilities.
- Advanced English, comfortable working with international teams.
- Map and review customer support processes to find areas for improvement and opportunities for automation or self-service.
- Configure and maintain basic automations and workflow rules within tools like Zendesk (e.g., triggers, macros, routing rules, integrations) and AI agents to improve efficiency and accuracy.
- Lead changes and enhancements to support tools and knowledge bases in partnership with technical teams when more complex work is needed.
- Lead and support the implementation of AI-driven solutions, such as AI agents or conversational AI, from scoping and vendor selection to rollout and team adoption.
- Evaluate and recommend new solutions or automation features, presenting clear business cases.
- Track efficiency and customer-satisfaction metrics, and propose adjustments as needed.
About Superbet Group
Superbet is a global tech and entertainment company committed to delivering thrilling, technology-driven, sports betting and gaming experiences to millions of customers worldwide. Established in 2008, in Romania, the Group operates in over 12 countries, with key markets in Romania, Belgium, Poland, Serbia, and Brazil.
Superbet’s ambitious growth strategy currently focuses on expanding across Europe and Latin America while delivering immersive customer experiences and redefining ways to connect with its audience. Across international markets, the Group’s global expansion strategy is driven by innovation, responsible technology, and a passion for supporting iconic sports clubs and athletes.
Global Recognition and Standards
In 2019, Blackstone Inc., the world’s largest private equity firm, recognized Superbet’s vision and achievements with a strategic minority investment of €175 million. In 2025, the company further strengthened its financial position through a 1.3 billion Euro refinancing agreement, reinforcing its partnerships with Blackstone and certain funds and accounts managed by HPS Investment Partners, paving the way for an accelerated global growth.
As a leader in compliance and best practices, Superbet Group is an active member of the International Betting Integrity Association (IBIA) and the European Betting & Gaming Association (EGBA).
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