CRM Lead - Sports & Casino

It’s an exciting time to join Superbet, we’re entering new markets, developing new technologies, and moving step by step towards our goal of exciting the world. As our business grows, the number of exciting people initiatives grows with it, and we’re looking for a new colleague to partner with our team to bring these to life.

Job Summary

We are seeking a strategic and results-driven CRM Campaign Manager to lead our Campaign team and oversee the execution of high-impact campaigns for both casino gaming and sports betting. In this role, you will ensure flawless campaign delivery, optimize CRM metrics through A/B testing, and continuously improve processes to enhance customer engagement, retention, and conversions. You will collaborate with cross-functional teams, including copywriters, designers, and central operational teams, to align Campaign strategies with business goals.

*Position based in Rio de Janeiro or São Paulo.

What you’ll be doing:

• • Campaign Execution & Leadership:
  • Oversee the planning, execution, and optimization of multi-channel CRM campaigns (emails, push notifications, SMS, in-app messages, landing pages, and banners) for casino and sports betting.
  • Ensure campaigns are delivered on time, on brand, and compliant with gambling regulations (e.g., T&Cs, responsible gaming messaging).
  • Lead and mentor a team of CRM Executives and Copywriters, fostering collaboration and high performance.
  • Collaborate closely with the CRM Strategy & Planning Manager to:
    • Jointly plan and maintain the CRM calendar to prevent overlaps and optimize resource allocation
    • Ensure consistent messaging across all customer communications
    • Share performance insights and feedback to continuously improve campaign effectiveness
  • Performance Optimization:
  • Design and analyze A/B tests to improve key CRM metrics (CTR, conversion, retention, ROI).
  • Use data-driven insights to refine targeting, messaging, and customer segmentation strategies.
  • Monitor campaign performance and provide actionable recommendations for continuous improvement.
  • Process Improvement & Innovation:
  • Streamline CRM workflows and identify opportunities to enhance efficiency and scalability.
  • Implement best practices for personalization, automation, and customer lifecycle management.
  • Stay updated on industry trends and emerging technologies to keep CRM strategies competitive.
  • Stakeholder Coordination:
  • Collaborate with Central Operations, Design, Customer Support, and Marketing teams to ensure seamless campaign execution.
  • Communicate campaign strategies, results, and insights to senior management and stakeholders.
  • Ensure alignment between CRM initiatives and broader business objectives.

What We’re Looking For

• 2+ years of experience in CRM, preferably in iGaming, sports betting, or digital marketing.
• Proven track record of executing successful CRM campaigns and improving KPIs (e.g., retention, LTV).
• Strong analytical skills with experience in A/B testing, segmentation, and data-driven decision-making.
• Fluent in English and Brazilian Portuguese (written and spoken).
• Excellent project management skills with the ability to multitask and meet tight deadlines.
• Leadership experience with a focus on team development and cross-functional collaboration.
• Knowledge of CRM tools and familiarity with gambling compliance requirements.

About Superbet Group

Superbet is a global tech and entertainment company committed to delivering thrilling, technology-driven, sports betting and gaming experiences to millions of customers worldwide. Established in 2008, in Romania, the Group operates in over 12 countries, with key markets in Romania, Belgium, Poland, Serbia, and Brazil.

Superbet’s ambitious growth strategy currently focuses on expanding across Europe and Latin America while delivering immersive customer experiences and redefining ways to connect with its audience. Across international markets, the Group’s global expansion strategy is driven by innovation, responsible technology, and a passion for supporting iconic sports clubs and athletes.

Global Recognition and Standards

In 2019, Blackstone Inc., the world’s largest private equity firm, recognized Superbet’s vision and achievements with a strategic minority investment of €175 million. In 2025, the company further strengthened its financial position through a 1.3 billion Euro refinancing agreement, reinforcing its partnerships with Blackstone and certain funds and accounts managed by HPS Investment Partners, paving the way for an accelerated global growth.

As a leader in compliance and best practices, Superbet Group is an active member of the International Betting Integrity Association (IBIA) and the European Betting & Gaming Association (EGBA).