ABM Campaigns Manager

Stenn is one of the leading FinTechs in Europe and a category leader in the verticals and markets it operates in. Founded in 2015, Stenn’s purpose is to connect international SMEs to the global financial system, helping to bridge a reported $3.6 trillion (USD) financing gap through a fast, simple online platform. To date, Stenn has enabled over $18 billion (USD) of finance to SMEs in 3 verticals and 4 markets, with capital provided by several blue-chip banks and institutional fund managers across the globe. 

Rapid expansion continues at Stenn, as under-served SMEs seek financing solutions to manage significant macroeconomic and supply chain disruption; and this follows our $50 million Series A fundraise in 2022, valuing Stenn at $900 million.

Our HQ is in London with employees across the globe, including the USA, Europe and China. We are made up of diverse, highly skilled professionals who work in an innovative way to develop and drive our business further. Our people are empowered to work autonomously through a trusting leadership style which encourages learning.

The Role:

We are seeking a highly experienced ABM (Account-Based Marketing) Campaigns Manager to lead and execute sophisticated ABM strategies targeting high-value trade business accounts between the U.S./UK and India/China. This role requires a strategic, results-driven marketing professional with deep experience in enterprise-level account marketing. You will work closely with sales, customer success, and product teams to ensure alignment of marketing efforts with business and revenue goals. This full-time position is based in our U.S. headquarters in Atlanta.

 

Responsibilities:

• Design, implement, and manage complex ABM strategies focused on high-priority named accounts, particularly trade businesses operating between the U.S./UK and India/China.
• Collaborate with cross-functional teams, including sales and customer success, to create personalized, data-driven campaigns that align with revenue targets and business objectives.
• Lead the development and execution of multi-channel campaigns (digital, email, content, webinars, and events) tailored to key accounts, ensuring seamless integration with sales initiatives.
• Analyze account-specific insights and global trade trends to craft relevant and impactful marketing messages for target audiences.
• Manage end-to-end campaign execution, including planning, project management, and collaboration with external vendors for asset production.
• Provide detailed reporting and analysis of ABM campaign performance, using data-driven insights to optimize future strategies and increase ROI.
• Stay current on market trends, industry developments, and competitor activities in global trade, particularly within U.S./UK and India/China trade routes.
• Act as a subject matter expert in ABM, continuously identifying opportunities for improving processes, tools, and collaboration across teams.

 

Qualifications:

• 7+ years of experience in B2B marketing, with a strong focus on ABM strategies targeting large enterprise or global trade businesses.
• Proven success in leading high-impact ABM campaigns for complex, multi-national companies, preferably within the trade finance or global commerce sectors.
• In-depth knowledge of global trade, particularly in U.S./UK and India/China markets, is highly desirable.
• Expertise in ABM platforms and marketing tools such as Demandbase, Terminus, Salesforce, or similar.
• Ability to build and maintain strong relationships with internal and external stakeholders, including senior sales leadership.
• Strong project management skills, with experience in managing complex marketing campaigns from conception to execution.
• Analytical mindset with the ability to interpret marketing data and optimize campaigns for maximum impact.
• Excellent communication and collaboration skills, with the ability to influence and drive results across teams.
• Bachelor’s degree in Marketing, Business, or a related field; MBA or advanced degree preferred.

 

At Stenn, we believe that every team member deserves to feel like they belong. We foster a culture of inclusivity, respect, and collaboration where everyone's unique perspectives are valued. Join us and be part of a team where you can thrive and grow, both professionally and personally.

 

We appreciate the support recruitment agencies can provide, however our in-house team do not require any 3rd party assistance at this time. 

We appreciate the support recruitment agencies can provide, however our in-house team do not require any 3rd party assistance at this time. 

At Stenn, we believe that every team member deserves to feel like they belong. We foster a culture of inclusivity, respect, and collaboration where everyone's unique perspectives are valued. Join us and be part of a team where you can thrive and grow, both professionally and personally.