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CRM Manager

Milan, Italy

Thanks to our innovative BuyNow PayLater payment solution, Scalapay is transforming the way more than 6.5 million customers buy online and in-store, empowering 8,000+ merchants (online and in-store) to give their customers magical shopping experiences. 

Being only 3 years old didn’t stop us from becoming a unicorn 🦄 We have raised over $700mln and we did this thanks to a team built around our 4 core values: #MakeItHappen #PlayAsATeam #StayCurious #FocusOnCustomer.

This is where your magic happens. If you love it, Scalapay it ♥

THE MISSION

We are seeking a highly skilled and experienced CRM Manager to join our dynamic team. The ideal candidate will have a proven track record in managing CRM strategies and databases in the fintech industry, demonstrating the ability to operate autonomously while driving B2C and B2B campaigns. This role is crucial in optimizing customer engagement, conversion rates, and loyalty program effectiveness.

Key Responsibilities:

  • CRM Strategy Development and Implementation:
    • Design and execute comprehensive CRM strategies for both B2C and B2B segments.
    • Develop and implement a robust CRM system to manage customer interactions, ensuring seamless integration with existing platforms.
    • Lead the development and execution of targeted visibility campaigns to enhance brand awareness and customer engagement.
  • Campaign Management:
    • Design, execute, and monitor marketing campaigns aimed at driving customer acquisition, retention, and engagement.
    • Collaborate with cross-functional teams to ensure cohesive and effective communication strategies.
    • Analyze campaign performance and optimize strategies to achieve key performance indicators (KPIs).
  • Loyalty Program Development:
    • Lead the development and implementation of a loyalty card program, driving customer loyalty and repeat business.
    • Track and analyze loyalty card sales, customer engagement metrics, and program effectiveness.
    • Innovate and enhance loyalty program offerings to meet customer needs and market trends.
  • Partner and Brand Communication:
    • Manage communication with partners and brand collaborators to ensure consistent and effective messaging.
    • Develop and maintain strong relationships with key stakeholders to enhance partnership opportunities.
    • Execute dedicated visibility campaigns in collaboration with partners, driving mutual growth and brand visibility.

Key Performance Indicators (KPIs):

  • Number of loyalty cards sold
  • Client engagement metrics
  • Campaign strategy effectiveness and creativity
  • Conversion rates and customer acquisition metrics

WHO WE’RE LOOKING FOR

  • Bachelor's degree in Marketing, Business Administration, or a related field. A Master's degree is a plus.
  • Proven experience as a CRM Manager, preferably in the fintech industry.
  • Strong track record in managing CRM databases and systems.
  • Full work-proficiency in English, both written and spoken.
  • Strong understanding of CRM systems and customer relationship management principles.
  • Demonstrated ability to operate autonomously and manage multiple projects simultaneously.
  • Excellent communication, analytical, and problem-solving skills.
  • Creative thinker with a strategic mindset and the ability to drive innovative campaigns.


HIRING PROCESS

  • A first interview with our Talent team
  • A technical interview with our Growth marketing team 
  • A Bar raiser interview with Maximiliano, our CMO
  • A Case Study to prepare at home and debrief in person at the Milan office with our CMO and our Growth marketing team
  • A final in depth interview with our CEO, Simone Mancini to check your cultural fit with the team


Join Scalapay's dynamic and innovative team to drive impactful marketing initiatives and make a lasting impression on the fintech and payment industry. Apply now and be a part of our exciting journey!

Want to learn more? Don't hesitate to explore our Careers website, our LinkedIn and Glassdoor pages. 

Pro tip: send your CV in English 😉

Super Pro tip: we know that application processes can be scary and frustrating but… we look for talent, not people that tick all our boxes.

We believe in the power of diversity: Scalapay is an Equal Opportunity Employer for any minority, disability, gender identity or sexual orientation.

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As we work in hybrid mode, we expect our employees to work from our Milan office a minimum of 3 days per week and 2 days in remote.

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Please note that only candidates with a legal working status in Italy will be considered as we do not provide any sponsorship. Are you currently legally able to work in Italy?