Senior Marketing Executive, FT Board Director Programme

About Us

The FT has an uncompromising mission: delivering independent, quality information, news and services to individuals and companies around the globe. It’s the cornerstone of our reputation and the heart of our ambitions for the future. But for our people, the FT offers so much more than what we do. FT people come from all kinds of backgrounds and work across a huge range of disciplines and locations, and find an empowering, warm and welcoming culture that values curiosity and rewards smart, ambitious thinking. Those who are willing to unite around our mission and live our values will find plenty to challenge, inspire and interest them. Like the audiences we serve, no two FT people are the same; but together we help our audience be better informed and understand the world around them. It’s a job that’s never mattered more, and a career that can take you anywhere you want to go.

Our commitment to diversity and inclusion in the workplace

At the FT, we give all employees a voice so that diverse perspectives are heard and valued. We believe that a supportive workplace is one where employees feel they can be themselves at work. We'll continue to remove barriers for all, and in particular barriers facing employees from underrepresented groups.

Job Purpose

This role will develop and implement marketing campaigns to promote the Board Director Programme and its associated events and products in the APAC region. 

This role requires someone with solid marketing experience to manage the organisation's brand and reputation through various marketing channels. They will be responsible for building the BDP brand, identifying key target audiences, developing a fuller understanding of both market and delegate needs, and creating inbound and outbound marketing strategies that demonstrate this insight and identify trends and opportunities to drive revenue growth and profitability, helping the business to grow.

Main Duties and Responsibilities

• Create and implement a fully developed, integrated and multi-channel marketing communications plan that includes data, digital and outbound and inbound marketing channels and techniques.

• Profiling markets and building customer insight to create customer personas which demonstrate a sophisticated understanding of our key audience segments.

• Identify and monitor competitor programmes.

• Understanding our position and pricing within the market and ensuring we stay competitive.

• Defining a value proposition and messaging strategy, specific to key customer personas and consistently lead with benefit-led messaging that differentiates our product.

• Creating and maintaining a database of high-value prospects within a given sector and find ways to improve the data so our prospects become increasingly known and reachable to us.

• Optimising marketing efforts through organic and paid search and social campaigns to develop and engage with key collaborators and high-value audiences.

• Brokering alliances and partnerships with sponsors, speakers, key associations, media partners, and PR agencies, that help broaden our reach.

• Create marketing collateral in various formats (digital, social, print etc) as required.

• Scheduling, copy-writing, and creating outbound eDMs for our product, resulting in lead generation and conversion. 

• Brokering alliances and partnerships with internal FT teams which create broader awareness of our products amongst subscribers, registered users, and other known FT user groups. 

• Planning and logistics for marketing and alumni related events both on and offline.

• Monitoring performance via Google Analytics to identify and recommend performance improvement tactics. A robust and granular measurement and reporting process – ensuring every marketing investment and activity is measured and success is monitored constantly to dial up what is working and dial down what isn’t.

• Working to ensure that each marketing campaign is delivered within budget and has full accountability for this element.

 

Person Specification - Qualifications / Competencies / Skills / Experience

Essential

• Proven experiences in a marketing role, ideally in events, training or membership 

• Able to work independently and take the initiate to push projects forward and solve problems

• Project management skills

• Strong analytical skills

• Proficient with Google and has relevant CMS, email marketing and e-survey skills

• Confident dealing with internal and external partners

• Excellent written and spoken English 

Desirable 

• Bachelor’s degree or equivalent experience

• Experience marketing higher education courses

• Strong business network in Hong Kong and the wider APAC region

• Strong command of spoken and written Cantonese

• desirable but not essential.

 

What’s in it for you? Our Benefits

Our benefits vary depending on location, but we are committed to providing best in class perks across all our offices as well as an inclusive environment to develop your career. Examples of our benefits include; generous annual leave allowances, flexible working (including working from home), medical cover, enhanced parental leave packages, subsidised gym memberships and Giving Back opportunities. Full details of our benefits can be found here.

Further Information

The FT is committed to providing an inclusive working environment for all. We are an equal opportunities employer who seeks to recruit and appoint the best talent regardless of age, gender, ethnicity, disability, sexual orientation, gender identity, socio-economic background, religion and/or belief. We have implemented a hybrid working model, and we also promote flexible working and will consider specific requests around flexibility for all roles where it can be accommodated. Please let us know if you require any reasonable adjustments as part of the application process or to enable you to attend an interview. If you would like to discuss your requirements, or have any questions, talent@ft.com and a member of our team will be happy to help.

 

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