App Marketing Specialist

It’s an exciting time to join Superbet, we’re entering new markets, developing new technologies, and moving step by step towards our goal of exciting the world. As our business grows, the number of exciting people initiatives grows with it, and we’re looking for a new colleague to partner with our team to bring these to life.

• Has at least 2-3 years of experience managing App Store Optimisation (ASO) and App marketing campaigns with large budgets;
• Has experience running In app events and Custom Product Pages/Listings
• Has a deep understanding and experience with the Appsflyer, or any other MMP (Mobile Measurement Partner).
• Proves strong communication, collaboration, organizational, and project management skills;
• Has a data-driven, strategic, and commercial mindset;
• Is a team player who feels comfortable working autonomously in a small team as well as fitting into a large-scale organization;
• Maintains a positive and proactive attitude towards business travel, embracing the challenges and opportunities it presents;
• Very good English skills (written and spoken).

• You have experience in the Gambling/iGaming industry or Sport lover;
• Managed Universal App Campaigns (UAC) / Apple Search Ads campaigns for large clients;
• Have AppsFlyer certification or for similar App marketing analytics platform;
• Used AppTweak or similar ASO tools;

• Owning all App Store Optimization and App marketing strategy and activities for all our App products and markets;
• Helping define app marketing goals, measurement, and KPIs (including Acquisition, Retention, ROI, LTV) and ensuring performance targets are met;
• Managing App Store Optimisation (ASO): ongoing optimization of Search elements, assets A/B tests, create custom listing pages etc;
• Managing Apple Search Ads, Google Universal App Install and App marketing networks; Monitor, report and optimize Paid App Marketing campaigns so that App performance targets are met;
• Contributing and consulting on the management of app marketing campaigns on Google, Meta, Display, Social, Affiliates etc. Working with MMP (i.e. AppsFlyer) on the setup of apps, integrations, and tracking;
• Working with Martech and BI on app tracking, attribution, and reporting;
• Defining strategy and project managing app marketing for new app launches (new regions, new products);
• Monitoring developments and identifying opportunities; Collaborating with internal teams (channel owners, Design, Product, BI, Legal, Finance, etc);
• Have access to multiple learning resources and opportunities such as: dedicated workshops, attending local and global conferences, having an LCS support from Google, attend courses, having access to e-learning platforms, travel for business pursposes.

About Superbet Group

Superbet is a global tech and entertainment company committed to delivering thrilling, technology-driven, sports betting and gaming experiences to millions of customers worldwide. Established in 2008, in Romania, the Group operates in over 12 countries, with key markets in Romania, Belgium, Poland, Serbia, and Brazil.

Superbet’s ambitious growth strategy currently focuses on expanding across Europe and Latin America while delivering immersive customer experiences and redefining ways to connect with its audience. Across international markets, the Group’s global expansion strategy is driven by innovation, responsible technology, and a passion for supporting iconic sports clubs and athletes.

Global Recognition and Standards

In 2019, Blackstone Inc., the world’s largest private equity firm, recognized Superbet’s vision and achievements with a strategic minority investment of €175 million. In 2025, the company further strengthened its financial position through a 1.3 billion Euro refinancing agreement, reinforcing its partnerships with Blackstone and certain funds and accounts managed by HPS Investment Partners, paving the way for an accelerated global growth.

As a leader in compliance and best practices, Superbet Group is an active member of the International Betting Integrity Association (IBIA) and the European Betting & Gaming Association (EGBA).