Head of Programmatic

It’s an exciting time to join Superbet, we’re entering new markets, developing new technologies, and moving step by step towards our goal of exciting the world. As our business grows, the number of exciting people initiatives grows with it, and we’re looking for a new colleague to partner with our team to bring these to life.

We are seeking an experienced and innovative Head of Programmatic to lead our global programmatic advertising strategy across multiple markets. This key leadership role will oversee the strategic planning, execution, and optimisation of programmatic campaigns to drive customer acquisition, engagement, and retention. The ideal candidate will have a strong analytical mindset, deep technical expertise in programmatic platforms, and proven experience managing cross-market teams in a fast-paced environment. 

We're looking for someone who has: 

• 8+ years of experience in programmatic advertising, with at least 4 years in a leadership role managing global or multi-market teams.
• Proven track record of delivering significant business growth through programmatic campaigns in a performance-driven environment
• Advanced knowledge of DSPs (e.g., DV360, The Trade Desk)
• Excellent communication and interpersonal skills.
• Ability to work independently and as part of a team.

 What you'll be doing:

Strategic Leadership

• Develop and implement a global programmatic advertising strategy aligned with business objectives, focusing on growth, ROI, and market share.
• Identify opportunities for market expansion and innovation, tailoring strategies to meet the unique needs of regional audiences.
• Establish frameworks for cross-market collaboration to ensure consistency and efficiency in programmatic practices globally.

Team Management & Development

• Lead, mentor, and inspire a high-performing team of programmatic specialists across multiple markets.
• Partner with regional marketing leads to align on local objectives, ensuring tailored strategies within the global framework.
• Drive team development through training, skill-sharing, and fostering a culture of continuous learning.

Campaign Management & Optimisation

• Oversee end-to-end campaign management, from planning to execution and post-campaign analysis, ensuring delivery against KPIs such as CPA, ROI, and LTV.
• Leverage advanced audience targeting, data modeling, and machine learning to optimise campaign performance and improve efficiency.
• Collaborate with creative and data science teams to deliver engaging, high-performing ad experiences.

Platform & Technology Ownership

• Drive in-housing and adoption of best-in-tech.
• Monitor advancements in programmatic technology, integrating new capabilities to maintain a competitive edge.
• Manage vendor relationships, ensuring cost-effective solutions and service excellence.

Data-Driven Decision Making

• Utilise robust analytics to measure performance, identify trends, and provide actionable insights to stakeholders.
• Implement a culture of test-and-learn to continuously refine strategies and uncover new growth opportunities.
• Report on global performance metrics, communicating results to C-suite stakeholders with clarity and impact.

Compliance & Industry Awareness

• Ensure all programmatic campaigns comply with regional regulations and brand safety guidelines.
• Stay informed of industry trends, including privacy legislation (e.g., GDPR, CCPA), and adapt strategies accordingly.

About Superbet Group

Superbet is a global tech and entertainment company committed to delivering thrilling, technology-driven, sports betting and gaming experiences to millions of customers worldwide. Established in 2008, in Romania, the Group operates in over 12 countries, with key markets in Romania, Belgium, Poland, Serbia, and Brazil.

Superbet’s ambitious growth strategy currently focuses on expanding across Europe and Latin America while delivering immersive customer experiences and redefining ways to connect with its audience. Across international markets, the Group’s global expansion strategy is driven by innovation, responsible technology, and a passion for supporting iconic sports clubs and athletes.

Global Recognition and Standards

In 2019, Blackstone Inc., the world’s largest private equity firm, recognized Superbet’s vision and achievements with a strategic minority investment of €175 million. In 2025, the company further strengthened its financial position through a 1.3 billion Euro refinancing agreement, reinforcing its partnerships with Blackstone and certain funds and accounts managed by HPS Investment Partners, paving the way for an accelerated global growth.

As a leader in compliance and best practices, Superbet Group is an active member of the International Betting Integrity Association (IBIA) and the European Betting & Gaming Association (EGBA).