CRM Specialist

Growe welcomes those who are excited to:

• Develop and execute CRM strategies for casino and sports brands, covering customer lifecycle;

• Generate customer attraction, retention, and engagement strategies;

• Manage and implement CRM budgets to increase profitability;

• Create targeted segments for campaigns using customer data;

• Formulate and test CRM hypotheses through A/B testing;

• Collaborate with design and content teams for promotion materials;

• Ensure timely promotions during significant events;

• Implement player activation approaches;

• Build automated customer retention funnels;

• Monitor key retention metrics weekly and monthly;

• Improve communication metrics.

Essential professional experience:

• Commercial background in gambling or betting;

• Experience with email service providers and CRM systems;

• Familiarity with handling considerable budgets for marketing or sales;

• Enjoying an international business perspective;

• Strong analytical skills with the ability to interpret data, analyze campaign performance, and provide actionable insights;

• Upper-intermediate English proficiency.

We appreciate if you have those personal features:

• Strategic thinking and conflict resolution;

• Ability to think creatively, strategically, identify and resolve problems;

• Excellent communication and collaboration skills;

• Proactive thinking.

We are seeking those who align with our core values:

• GROWE TOGETHER: Our team is our main asset. We work together and support each other to achieve our common goals;

• DRIVE RESULT OVER PROCESS: We set ambitious, clear, measurable goals in line with our strategy and driving Growe to success;

• BE READY FOR CHANGE: We see challenges as opportunities to grow and evolve. We adapt today to win tomorrow.