PPC Specialist with Focus on PLA - Prague

Groupon is a marketplace where customers discover new experiences and services everyday and local businesses thrive. To date we have worked with over a million merchant partners worldwide, connecting over 16 million customers with deals across various categories. In a world often dominated by e-commerce giants, we stand out as one of the few platforms uniquely committed to helping local businesses succeed on a performance basis.

Groupon is on a radical journey to transform our business with relentless pursuit of results. Even with thousands of employees spread across multiple continents, we still maintain a culture that inspires innovation, rewards risk-taking and celebrates success. The impact here can be immediate due to our scale and the speed of our transformation. We're a "best of both worlds" kind of company. We're big enough to have the resources and scale, but small enough that a single person has a surprising amount of autonomy and can make a meaningful impact.

The PPC Specialist is responsible for the strategic planning, execution, and optimization of PLA pay-per-click campaigns on Google Ads and Bing Ads, with a primary focus on promoting Groupon Goods and Local portfolio. This role is crucial in driving targeted traffic, increasing conversions, and maximizing return on investment (ROI). The PPC Specialist utilizes their expertise in paid search advertising to achieve business growth and align with the overall digital marketing strategy.

💻 What You'll Do

Campaign Strategy and Execution:

• • Develop and implement PPC strategies on Google Ads and Bing Ads, with a primary focus on Groupon Goods and Local campaigns, to maximize ROI.
  • Set up, manage, and optimize PPC campaigns, including feed optimization and targeting strategies specific to Groupon offerings.

Feed Optimization:

• • Adjustments for the best possible feed structure, including fixing warnings identified in Google Merchant Center to maximize the number of eligible products.

Bid Management and Budget Optimization:

• • Monitor and adjust bids on Google Ads and Bing Ads to maximize campaign efficiency and ROI, focusing on Groupon-related campaigns.
  • Manage daily and monthly budgets, ensuring optimal use of resources to meet performance targets specific to Groupon initiatives.
  • Utilize bid management tools and automation strategies to enhance campaign effectiveness and cost-efficiency.

Performance Analysis and Reporting:

• • Track and analyze key performance indicators (KPIs) such as ROI, click-through rates (CTR), and conversion rates for Groupon campaigns.
  • Provide regular performance reports, including insights and recommendations for optimizing Groupon-related campaigns.
  • Utilize analytics tools to gain insights into user behavior and adjust targeting strategies accordingly, focusing on Groupon products.

Compliance and Industry Trends:

• • Ensure all PPC activities comply with platform policies and relevant legal regulations, including data privacy laws, especially in relation to Groupon campaigns.
  • Stay updated on the latest trends, best practices, and technological advancements in PPC advertising on Google Ads and Bing Ads.
  • Engage in continuous learning to maintain expertise in PPC management and competitive advantage, particularly in promoting Groupon products.

Collaboration and Communication:

• • Collaborate closely with SEO, content, and analytics teams to ensure integrated and effective digital marketing strategies that support Groupon campaigns.
  • Communicate campaign goals, performance, and insights to stakeholders, focusing on the impact of Groupon promotions on ROI.
  • Support cross-functional initiatives and contribute to the overall success of the digital marketing team, with a special emphasis on Groupon-related goals.

🕵️‍♂️ What We're Looking For

• Proven experience as a PPC Specialist with focus on PLA campaigns and feed management.
• Demonstrated ability to manage substantial PPC budgets and optimize campaigns for high ROI.

💪 Soft Skills and Expertise

• Strong analytical skills with the ability to interpret data, identify trends, and make data-driven decisions.
• Adaptability and a proactive approach to staying updated with industry trends and technology advancements.
• Excellent written and verbal communication skills, with the ability to communicate insights clearly to stakeholders.
• Strong collaborative skills, with a proven ability to work effectively within a team and with cross-functional departments.

💚 What you can expect from Groupon? 

• Be part of a transformation, make an impact!
• Grow and be challenged, all whilst working alongside top talent
• A truly international team from Europe, through America to India

Join us in this transformative journey at Groupon, where your impact will drive our success and create lasting value for our customers and vendors. 🚀

Groupon’s purpose is to build strong communities through thriving small businesses. To learn more about the world’s largest local e-commerce marketplace, click here. You can also find out more about us in the latest Groupon news as well as learning about our DEI approach. If all of this sounds like something that’s a great fit for you, then click apply and join us on a mission to become the ultimate destination for local experiences and services.

Beware of Recruitment Fraud: Groupon follows a merit-based recruitment process without charging job seekers any fees. We've noticed an increase in recruitment fraud, including fake job postings and fraudulent interviews and job offers aimed at stealing personal information or money. Be cautious of individuals falsely representing Groupon's Talent Acquisition team with fake job offers. If you encounter any suspicious job offers or interview calls demanding money, recognize these as scams. Groupon is not responsible for losses from such dealings. For legitimate job openings (and a sneak peek into life at Groupon), always check our official career website at grouponcareers.com.