Marketing Manager - Partner Events, FT Live (7-month FTC)

About Us

The Financial Times is one of the world’s leading news organisations, globally recognised for its authority, integrity and accuracy, with a mission to deliver quality information and services worldwide.

At the FT, curiosity thrives and ambitious thinking is rewarded. Here, you’re given the chance to reach millions, create work that matters and deliver impartial journalism in a polarised world.

In our warm, collaborative culture, you’ll connect with a diverse community of experts who support your growth, career aspirations and wellbeing.

Your future at the FT will be filled with opportunities that challenge and inspire you. With no fixed path, you’ll discover new skills and forge a career that can take you anywhere.

Build a newsworthy career at the FT.

Our Commitment to Diversity, Equity and Inclusion

We believe in the power of unique perspectives and want all voices in our organisation to be heard, respected and valued. A supportive workplace is one where employees feel they can be themselves and operate to their full potential. We are committed to removing barriers for everyone, with a focus on addressing those faced by underrepresented groups.

The Role

FT Live is looking for a strategic and committed Marketing Manager – Partner Events to join our high-performing team on a fixed-term basis until March 2026. Reporting to the Senior Marketing Manager, this role will drive the delivery of marketing campaigns for customized client-partnered events that span multiple sectors and geographies.

You’ll develop insight-led strategies that deliver value for our partners and resonate with FT audiences—helping us grow our brand, hit important metrics, and deliver standout customer experiences.

Key Responsibilities

• Lead the development and execution of marketing strategies across a portfolio of high-profile client events.
  
  
• Analyse client briefs and propose innovative marketing solutions aligned with client goals and FT standards.
  
  
• Profile audiences and build customer personas using insights from platforms like LinkedIn, Google Analytics, and more.
  
  
• Collaborate with internal teams (e.g. Content, Design Studio, Audience Engagement) to ensure cross-functional campaign delivery.
  
  
• Be responsible for end-to-end campaign execution including content strategy, paid and organic promotion, partnerships, and microsite development.
  
  
• Take full responsibility for event microsite creation and optimisation.
  
  
• Lead the creation of outbound communications such as eDMs for lead generation and audience engagement.
  
  
• Manage campaign budgets and provide post-event reporting on performance and ROI.
  
  
• Build strong client relationships to support campaign success and renewal opportunities.
  
  

Required Skills and Experience

• 5+ years of B2B event marketing experience.
  
  
• Proven experience managing complex, multi-channel marketing campaigns.
  
  
• Based in London with willingness to work from the office two days per week preferred; remote candidates also considered.
  
  
• Proficiency in marketing tools including Bloomreach (or similar), Salesforce, CMS platforms, Google Analytics, and campaign reporting tools.
  
  
• Strong project management, partner engagement, and analytical skills.
  
  
• Excellent written and verbal communication abilities.
  
  

Desirable

• Familiarity with platforms like Bizzabo, Slack, Asana, and Canva.
  
  
• Experience working on client-sponsored events or in a commercial partnerships environment.
  
  

What’s in it for You? Our Benefits

Our benefits vary by location but we are committed to providing best-in-class perks across all our offices. These include generous annual leave, medical cover, inclusive parental leave packages, subsidised gym memberships and opportunities to give back to the community. Full details of our benefits are available here.

We’ve embraced a hybrid working model that promotes flexibility, including remote work options. We will support specific flexibility requests for all roles where feasible.

Accessibility

We are a disability confident employer and Valuable 500 signatory.

Please let us know if you require any reasonable adjustments/personalisation as part of the application process or to enable you to attend an interview. If you would like to discuss your requirements or have any questions, email talent@ft.com and a member of our team will be happy to help.

Further Information

The FT are committed to providing an inclusive working environment for all. We are an equal opportunities employer who seeks to recruit and appoint the best talent regardless of age, gender, ethnicity, disability, sexual orientation, gender identity, socio-economic background, religion and/or belief. We also promote flexible working and will consider specific requests around flexibility for all roles where it can be accommodated.

#LI-KF1