Back to jobs
New

Marketing Manager, Retention

New York

About us

The Financial Times is one of the world’s leading news organisations, globally recognised for its authority, integrity and accuracy, with a mission to deliver quality information and services worldwide.

At the FT, curiosity thrives and ambitious thinking is rewarded. Here, you’re given the chance to reach millions, create work that matters and deliver impartial journalism in a polarised world.

In our warm, collaborative culture, you’ll connect with a diverse community of experts who support your growth, career aspirations and wellbeing.

Your future at the FT will be filled with opportunities that challenge and inspire you. With no fixed path, you’ll discover new skills and forge a career that can take you anywhere.

Build a newsworthy career at the FT.

Our commitment to a fair and inclusive workplace

At the FT, we are committed to creating a fair and inclusive workplace where everyone has equal opportunity to succeed. We welcome and value different perspectives and strive to ensure all employees are heard and supported. We believe people do their best work when they can be themselves and have the flexibility they need to balance their work and personal lives. We are an equal opportunity employer and align with all applicable laws prohibiting discrimination.

The role: Marketing Manager, Retention – FT Specialist

We are seeking a strategic and meticulous Marketing Manager, Retention to lead multi-brand retention marketing efforts for FT Specialist. This role focuses on driving engagement, satisfaction, and renewal across 11 publications, starting at the point of sale. You’ll build and implement campaigns that contribute to subscriber journeys, collaborating cross-functionally to enhance onboarding, deepen readership, and improve retention.

Key responsibilities

Onboarding & Engagement Strategy

  • Be responsible for the post-sale subscriber journey for new readers and subscription managers

  • Launch and run campaigns (email and social) to drive engagement and long-term retention

  • Collaborate with editorial/product teams to highlight new features and usage tips

  • Optimize campaign performance and propose data-driven improvements

  • Partner with Customer Success and Renewals teams to drive value through expansion

Cross-sell & Value Communication

  • Design targeted outreach promoting license expansion and product highlights

  • Showcase subscription value through usage summaries and celebratory campaigns

  • Develop content that humanizes FT Specialist brands and celebrates achievements

At-Risk Accounts & Retention Campaigns

  • Implement targeted campaigns to re-engage at-risk accounts

  • Support Renewals with tailored messaging and feature education

  • Track and refine strategies through performance insights

Subscription Manager-Facing Campaigns

  • Create reports and materials that demonstrate usage and account value

  • Support partners in building compelling renewal narratives

  • Contribute to tools that help clients rationalize subscription continuation

Performance & Optimization

  • Meet critical metrics for retention marketing across FT Specialist publications

  • Apply A/B testing and behavioral data to optimize strategies

  • Share takeaways to advise broader FT marketing and sales efforts

Required skills / experience

  • Shown ability in email and social marketing, ideally in retention, lifecycle, or subscription models for 

  • Strong background in B2B marketing; license-based or SaaS experience a plus

  • Proficient in producing compelling and coherent written content

  • Strong collaborator across client success, editorial, and data functions

  • Proficiency with CRM, marketing automation, and analytics tools

  • Highly organized, with experience handling multiple priorities across brands

  • Strategic, customer-focused problem solver with a long-term growth mindset

Measures of success

  • Increased reader engagement (e.g., page views, time on site, logins)

  • Improved onboarding completion and license activation rates

  • Higher readership development and expansion metrics

  • Greater engagement from subscription managers

  • Reduced churn and improved renewal performance

  • Strong cross-sell and upsell campaign results

What’s in it for you? Our benefits

Our benefits vary by location but we are committed to providing best-in-class perks across all our offices. These include generous annual leave, health coverage, 401k and company match, inclusive parental leave packages, subsidised gym memberships and opportunities to give back to the community.

We’ve embraced a 50% hybrid working model (averaging two to three days onsite) that fosters trust and remote adaptability while encouraging in-person camaraderie and peer learning. Additionally, we are open to accommodating specific flexible working pattern requests for all roles where feasible.

Accessibility

We are a disability confident employer and Valuable 500 signatory.

Please let us know if you require any reasonable adjustments/personalisation as part of the application process or to enable you to attend an interview. If you would like to discuss your requirements or have any questions, email talent@ft.com and a member of our team will be happy to help.

Further information

A reasonable estimate of the salary range for this role is $95,000 - $105,000. Final compensation will be determined based on experience, qualifications, and business needs.

At the FT, we embrace innovation and the use of technology and appreciate that individuals may use AI tools as part of their job application process. Whilst we are happy for you to use AI to assist with your application, it is essential that all information provided is authentic and accurately represents your skills, experience, and qualifications.

Candidates should be aware that the use of AI throughout the application process may be monitored to ensure a fair and transparent hiring process for all.

Please beware of fraudulent job postings and offers claiming to be from the Financial Times. All legitimate opportunities will direct you to apply through the official Financial Times careers site, and the FT will never ask for financial information, payments, or referrals to third parties during the hiring process. If you have any concerns about the legitimacy of a job posting or suspect any scam activity, please contact talent@ft.com.

Create a Job Alert

Interested in building your career at Financial Times? Get future opportunities sent straight to your email.

Apply for this job

*

indicates a required field

Resume/CV*

Accepted file types: pdf, doc, docx, txt, rtf

Cover Letter

Accepted file types: pdf, doc, docx, txt, rtf

Select...
Select...
Select...
Select...
Select...
Select...
Select...
Select...

Please review our Candidate Privacy Notice.

I accept the candidate privacy notice and consent to being contacted in regard to this application.

United States of America - Voluntary Disclosure

Optional Additional Information

As part of the FT’s commitment to equality, diversity and inclusion, in this section we ask for information to help us measure the effectiveness of our equal opportunity policies.

This information is voluntary and your application will not be treated differently based on whether or not you provide these details.

Your information will be stored separately to your application on our recruitment system, with safeguards in place to ensure that your data is kept secure and treated confidentially. Hiring managers and recruiters cannot see this information on an individual basis.

We may use the data in an anonymized form for reporting purposes or as required to comply with statutory reporting requirements, depending on your location.

For further information, please see our candidate privacy notice. If you have any questions, please contact privacy.officer@ft.com for queries on data protection or talent@ft.com for queries on the recruitment process.

Select...
Select...
Select...

Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

As set forth in Financial Times’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

Select...
Select...
Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

Select...

Voluntary Self-Identification of Disability

Form CC-305
Page 1 of 1
OMB Control Number 1250-0005
Expires 04/30/2026

Why are you being asked to complete this form?

We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years.

Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

How do you know if you have a disability?

A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever had such a condition, you are a person with a disability. Disabilities include, but are not limited to:

  • Alcohol or other substance use disorder (not currently using drugs illegally)
  • Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDS
  • Blind or low vision
  • Cancer (past or present)
  • Cardiovascular or heart disease
  • Celiac disease
  • Cerebral palsy
  • Deaf or serious difficulty hearing
  • Diabetes
  • Disfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disorders
  • Epilepsy or other seizure disorder
  • Gastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndrome
  • Intellectual or developmental disability
  • Mental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSD
  • Missing limbs or partially missing limbs
  • Mobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supports
  • Nervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS)
  • Neurodivergence, for example, attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilities
  • Partial or complete paralysis (any cause)
  • Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysema
  • Short stature (dwarfism)
  • Traumatic brain injury
Select...

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.