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Marketing Manager, Retention

New York

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The Financial Times is one of the world’s leading news organisations, globally recognised for its authority, integrity and accuracy, with a mission to deliver quality information and services worldwide.

At the FT, curiosity thrives and ambitious thinking is rewarded. Here, you’re given the chance to reach millions, create work that matters and deliver impartial journalism in a polarised world.

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Build a newsworthy career at the FT.

Our commitment to a fair and inclusive workplace

At the FT, we are committed to creating a fair and inclusive workplace where everyone has equal opportunity to succeed. We welcome and value different perspectives and strive to ensure all employees are heard and supported. We believe people do their best work when they can be themselves and have the flexibility they need to balance their work and personal lives. We are an equal opportunity employer and align with all applicable laws prohibiting discrimination.

The role: Marketing Manager, Retention – FT Specialist

We are seeking a strategic and meticulous Marketing Manager, Retention to lead multi-brand retention marketing efforts for FT Specialist. This role focuses on driving engagement, satisfaction, and renewal across 11 publications, starting at the point of sale. You’ll build and implement campaigns that contribute to subscriber journeys, collaborating cross-functionally to enhance onboarding, deepen readership, and improve retention.

Key responsibilities

Onboarding & Engagement Strategy

  • Be responsible for the post-sale subscriber journey for new readers and subscription managers

  • Launch and run campaigns (email and social) to drive engagement and long-term retention

  • Collaborate with editorial/product teams to highlight new features and usage tips

  • Optimize campaign performance and propose data-driven improvements

  • Partner with Customer Success and Renewals teams to drive value through expansion

Cross-sell & Value Communication

  • Design targeted outreach promoting license expansion and product highlights

  • Showcase subscription value through usage summaries and celebratory campaigns

  • Develop content that humanizes FT Specialist brands and celebrates achievements

At-Risk Accounts & Retention Campaigns

  • Implement targeted campaigns to re-engage at-risk accounts

  • Support Renewals with tailored messaging and feature education

  • Track and refine strategies through performance insights

Subscription Manager-Facing Campaigns

  • Create reports and materials that demonstrate usage and account value

  • Support partners in building compelling renewal narratives

  • Contribute to tools that help clients rationalize subscription continuation

Performance & Optimization

  • Meet critical metrics for retention marketing across FT Specialist publications

  • Apply A/B testing and behavioral data to optimize strategies

  • Share takeaways to advise broader FT marketing and sales efforts

Required skills / experience

  • Shown ability in email and social marketing, ideally in retention, lifecycle, or subscription models for 

  • Strong background in B2B marketing; license-based or SaaS experience a plus

  • Proficient in producing compelling and coherent written content

  • Strong collaborator across client success, editorial, and data functions

  • Proficiency with CRM, marketing automation, and analytics tools

  • Highly organized, with experience handling multiple priorities across brands

  • Strategic, customer-focused problem solver with a long-term growth mindset

Measures of success

  • Increased reader engagement (e.g., page views, time on site, logins)

  • Improved onboarding completion and license activation rates

  • Higher readership development and expansion metrics

  • Greater engagement from subscription managers

  • Reduced churn and improved renewal performance

  • Strong cross-sell and upsell campaign results

What’s in it for you? Our benefits

Our benefits vary by location but we are committed to providing best-in-class perks across all our offices. These include generous annual leave, health coverage, 401k and company match, inclusive parental leave packages, subsidised gym memberships and opportunities to give back to the community.

We’ve embraced a 50% hybrid working model (averaging two to three days onsite) that fosters trust and remote adaptability while encouraging in-person camaraderie and peer learning. Additionally, we are open to accommodating specific flexible working pattern requests for all roles where feasible.

Accessibility

We are a disability confident employer and Valuable 500 signatory.

Please let us know if you require any reasonable adjustments/personalisation as part of the application process or to enable you to attend an interview. If you would like to discuss your requirements or have any questions, email talent@ft.com and a member of our team will be happy to help.

Further information

A reasonable estimate of the salary range for this role is $95,000 - $105,000. Final compensation will be determined based on experience, qualifications, and business needs.

At the FT, we embrace innovation and the use of technology and appreciate that individuals may use AI tools as part of their job application process. Whilst we are happy for you to use AI to assist with your application, it is essential that all information provided is authentic and accurately represents your skills, experience, and qualifications.

Candidates should be aware that the use of AI throughout the application process may be monitored to ensure a fair and transparent hiring process for all.

Please beware of fraudulent job postings and offers claiming to be from the Financial Times. All legitimate opportunities will direct you to apply through the official Financial Times careers site, and the FT will never ask for financial information, payments, or referrals to third parties during the hiring process. If you have any concerns about the legitimacy of a job posting or suspect any scam activity, please contact talent@ft.com.

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