CRM Lifecycles Manager

It’s an exciting time to join Superbet, we’re entering new markets, developing new technologies, and moving step by step towards our goal of exciting the world. As our business grows, the number of exciting people initiatives grows with it, and we’re looking for a new colleague to partner with our team to bring these to life.

In this role, you’ll drive the full lifecycle strategy for the local market, shaping personalised, data-driven journeys that maximise engagement and long-term value. You’ll lead targeted, multi-channel campaigns while collaborating closely with Commercial, Content, and CRM teams to ensure seamless execution and consistent messaging. This is a key opportunity to elevate the customer experience through insight-led lifecycle management in a fast-paced, dynamic environment.

What you’ll be doing:

• Develop a comprehensive, data-driven lifecycle strategy, considering compliance, market conditions, and competition
• Oversee the planning and development of local, personalised and targeted campaigns using relevant customer channels, such as onsite messaging, email, SMS, push notifications, etc
• Liaise with the rest of the Commercial team for fine-tuning of the automated lifecycle journeys, keeping them updated on market insights, competition intelligence, and best practices
• Analyse historical revenue performance and forecast future program performance
• Lead ongoing segmentation of the customer base in the market to extract insights and target customer segments with specific campaigns
• Identify customer touchpoints and conversion opportunities ensuring optimal communication and actions
• Regularly report to senior stakeholders on the success of campaigns, demonstrating a strong understanding of customer motivation
• Ensure all automated CRM campaigns are consistent, attractive, cost-effective, relevant and aligned with other areas of the business at all times
• Work with Content and Marketing teams to ensure messaging consistency and brand compliance
• Collaborate with the CRM Manager and CRM Operations teams to design effective conversion, onboarding, retention and reactivation plans.

What we are looking for someone who:

• Minimum 4-5 years of work experience in a dynamic online environment, igaming will be considered a strong plus
• Proven ability to develop and implement onboarding strategies based on customer needs and profiles
• Strong experience in implementing, driving, and managing complex multi-channel campaigns
• Proven work experience as a team leader or supervisor is mandatory
• Knowledge of CRM systems and processes
• Confident in communicating and presenting with core stakeholders across the business
• Familiarity with a test-and-learn, data-driven approach to CRM
• Excellent command of English, both written and spoken
• Ability to draw insights from data to inform strategy and decisions
• Strong organizational and planning skills with great attention to detail
• Proactive, self-driven mindest, ready to push projects quickly and efficiently
• Team player who can also work independently and take responsibility for performance.

About Superbet Group

Superbet is a global tech and entertainment company committed to delivering thrilling, technology-driven, sports betting and gaming experiences to millions of customers worldwide. Established in 2008, in Romania, the Group operates in over 12 countries, with key markets in Romania, Belgium, Poland, Serbia, and Brazil.

Superbet’s ambitious growth strategy currently focuses on expanding across Europe and Latin America while delivering immersive customer experiences and redefining ways to connect with its audience. Across international markets, the Group’s global expansion strategy is driven by innovation, responsible technology, and a passion for supporting iconic sports clubs and athletes.

Global Recognition and Standards

In 2019, Blackstone Inc., the world’s largest private equity firm, recognized Superbet’s vision and achievements with a strategic minority investment of €175 million. In 2025, the company further strengthened its financial position through a 1.3 billion Euro refinancing agreement, reinforcing its partnerships with Blackstone and certain funds and accounts managed by HPS Investment Partners, paving the way for an accelerated global growth.

As a leader in compliance and best practices, Superbet Group is an active member of the International Betting Integrity Association (IBIA) and the European Betting & Gaming Association (EGBA).