CRM Content Specialist

It’s an exciting time to join us! We’re entering new markets, developing new technologies, and moving step by step towards our goal of exciting the world. As our business grows, the number of exciting people initiatives grows with it, and we’re looking for a new colleague to partner with our team to bring these to life.

We are looking for a CRM Content Specialist to elevate our player communications. In this role, you will be the voice of our brand across all CRM channels, crafting compelling messages that resonate with our audience. You won't just be writing copy; you’ll be analyzing performance, running experiments and constantly refining our templates to ensure every interaction, whether via email, SMS or push notification, is impactful and engaging.

Key Responsibilities

• Campaign Copywriting: Take full ownership of content creation for all CRM campaigns. Ensure every message is clear, brand-aligned and optimized for its specific channel.
• A/B Testing & Optimization: Proactively propose and execute tests on subject lines, copy tone, design layouts and CTAs to identify what truly drives player engagement.
• Performance Monitoring: Track key engagement metrics such as Open Rates (OR), Click-Through Rates (CTR) and deliverability to assess the effectiveness of your content.
• Data-Driven Strategy: Turn performance data into actionable insights. Guide the team on future content direction and provide recommendations to improve communication relevance.
• Template Management: Oversee the continuous refresh of CRM templates (email designs, push formats, etc.) to maintain a modern visual appeal and a seamless user experience.

Requirements

• 2-4 years of experience in copywriting, content marketing or CRM-focused roles.
• Excellent communication skills in Romanian and English.
• Creative, Organized & Analytical: Ability to write engaging copy and manage campaign deadlines, while being comfortable using data to guide decisions.
• Testing Mindset: Experience or interest in A/B testing and optimizing content for better results.
• Collaboration: Strong teamwork skills to work effectively with the wider CRM and Marketing teams.
• Experience with CRM platforms or campaign management tools is a plus.

About us

We are a global technology company dedicated to building the future of entertainment and fan-centric experiences.

With commercial markets in Brazil, Belgium, Poland, Romania, and Serbia, our company has evolved from a leading sports betting and gaming operator into a diversified product and tech organization, gathering more than 5,000 dedicated people across our teams.

Shaping the future of play

At Super, we are creating a unique entertainment ecosystem engaging millions of customers worldwide. Our product and technology teams in Amsterdam (the Netherlands), Madrid (Spain), Zagreb (Croatia), London (UK), and Bucharest (Romania) are building the playstack that will champion the future of play.

Our ambitious growth strategy focuses on expanding across Europe and Latin America while delivering immersive customer experiences and creating lasting value for our customers, partners, and communities.

Global recognition and standards

The company’s long-term strategy is supported by world-class investors. In 2019, Blackstone, the world’s largest alternative asset manager, made a strategic minority investment of €175 million. In 2025, we strengthened our financial position through a €1.3 billion refinancing agreement, reinforcing our partnership with Blackstone and enabling accelerated global expansion.

Super is committed to the highest standards of compliance, safety, and responsibility. As such, we are active members of the International Betting Integrity Association (IBIA) and the European Gaming & Betting Association (EGBA).