Lead CRM Manager

Growe is a leading business advisory and services group in iGaming and Entertainment. We are creators of strategies that work and solutions that scale. Combining strategic vision with hands-on expertise, we help businesses navigate the fast-evolving industry, seize new opportunities, enter new markets, and achieve sustainable growth.

Our expertise spans across key areas: from business and brand strategy development to market research, marketing solutions, IT customization, organizational structuring, and talent management. We partner with our clients to turn challenges into competitive advantages, ensuring successful market entries and long-term global expansion.

At Growe, there are no limits to our ambitions! We boldly break stereotypes and strive for unparalleled achievements in an ever-changing industry.

Are you ready to grow with us?

Growe welcomes those who are excited to:

• Supervise and guide a team of CRM professionals, ensuring high performance and team development;

• Design and implement CRM strategies to enhance customer retention, engagement, and satisfaction;

• Monitor and analyze customer behavior to optimize CRM efforts;

• Develop personalized communication and marketing campaigns for different customer segments;

• Create and maintain customer segmentation models based on behavior, value, and preferences;

• Develop targeted campaigns to increase customer loyalty, win-back efforts, and reactivation strategies;

• Oversee the execution of CRM campaigns across multiple channels (email, SMS, push notifications, etc.);

• Ensure campaigns are optimized for maximum customer engagement and ROI;

• Monitor key performance metrics of each campaign and adjust strategies accordingly;

• Work closely with the marketing and product teams to align CRM initiatives with brand objectives and product offerings;

• Manage and allocate the CRM team's budget effectively to maximize campaign impact and resources.  

Essential professional experience:

• 2+ years of experience as a CRM Team Leader;

• 2+ years of experience in Gambling/Betting; 

• Deep understanding of sport/casino specifics;

• Experience with different communication channels (email/SMS/push/popup);

• BI reporting systems knowledge (Tableau, Looker, Power BI, etc.);

• Ability to handle large amounts of information;

• Knowledge of HTML and Jira would be a plus.

We appreciate if you have those personal features:

• Strategic thinking;

• Out of the box and creative thinking;

• Profound analytical skills, attention to detail;

• Excellent communication (incl. intercultural) and presentation skills;

• Problem-solving skills.

We are seeking those who align with our core values:

• GROWE TOGETHER: Our team is our main asset. We work together and support each other to achieve our common goals;

• DRIVE RESULT OVER PROCESS: We set ambitious, clear, measurable goals in line with our strategy and driving Growe to success;

• BE READY FOR CHANGE: We see challenges as opportunities to grow and evolve. We adapt today to win tomorrow.

What we offer:

• Medical insurance and financial aid;

• Benefit Cafeteria (compensation for the gym/stomatology/psychological service & etc.);

• 100 % paid sick leaves;

• Paid vacation;

• Annual salary review (based on performance);

• OKR-based bonus system;

• Individual annual training budget which allows to visit paid conferences, training sessions, English lessons, workshops, etc.;

• Growe University (Leadership Programs, Knowledge sharing, Webinars, etc.);

• Personal development plan;

• Corporate events and team-building activities;

• Growe Care (Well-being Program);

• Free lunches at the office.