🚀 Product Manager – AI & Growth Tools

Groupon is a marketplace where customers discover new experiences and services everyday and local businesses thrive. To date we have worked with over a million merchant partners worldwide, connecting over 16 million customers with deals across various categories. In a world often dominated by e-commerce giants, we stand out as one of the few platforms uniquely committed to helping local businesses succeed on a performance basis.

Groupon is on a radical journey to transform our business with relentless pursuit of results. Even with thousands of employees spread across multiple continents, we still maintain a culture that inspires innovation, rewards risk-taking and celebrates success. The impact here can be immediate due to our scale and the speed of our transformation. We're a "best of both worlds" kind of company. We're big enough to have the resources and scale, but small enough that a single person has a surprising amount of autonomy and can make a meaningful impact.

Help us turn AI into real-world impact — across both sides of our marketplace.

We’re looking for a hands-on, product-minded builder to lead AI-powered initiatives that supercharge Groupon’s deal creation, content optimization, and organic traffic growth.

About the Role

At Groupon, we’re reimagining how local commerce works — and AI is at the heart of that transformation. In this role, you’ll lead the development of smart tools that serve both merchants and customers. Your mission? Replace legacy workflows with intelligent automation, create better user experiences, and boost organic traffic through dynamic, data-driven content.

You’ll work across the entire funnel — from merchant onboarding to search engine visibility to personalized discovery. Think deal creation that writes itself, landing pages that adapt in real time, and internal systems that spot what’s working before we do.

This role blends product strategy, prototyping, and experimentation. You’ll go from idea → POC → impact — fast.

What You’ll Do

1. Lead the AI roadmap across merchant tools and customer-facing surfaces

2. Build and test POCs to validate high-impact use cases

3. Replace manual workflows in deal management, content creation, and onboarding with AI/ML solutions

4. Generate and optimize landing pages at scale using internal data and external signals (e.g. Google Trends, user search behavior)

5. Drive visibility and engagement via Generative Engine Optimization (GEO) and smarter SEO practices

6. Surface the right content to the right users based on intent, behavior, and marketplace trends

7. Collaborate across Product, Engineering, Data Science, SEO, and Marketing to align on priorities and ship fast

8. Define metrics and success criteria that tie AI investments to real business outcomes (traffic, conversion, revenue)

What You Bring

1. 3–6 years of product management experience, ideally in AI, growth, or content tooling

2. Comfortable building or prototyping — whether it’s with LLMs, prompt engineering, or low-code tools

3. Strong grasp of how AI can unlock both operational efficiency and top-line growth

4. Familiarity with SEO or marketplace content optimization a big plus

5. Strategic mindset with a bias toward fast, iterative delivery

6. Ability to turn ambiguous problems into clear roadmaps and measurable results

Why This Role Matters

You won’t just be plugging AI into a feature — you’ll be rethinking how products get created, discovered, and scaled. You’ll work on both sides of a two-sided marketplace, with huge impact on merchant success, user discovery, and Groupon’s growth.

Groupon is an AI-First Company
We’re committed to building smarter, faster, and more innovative ways of working—and AI plays a key role in how we get there. We encourage candidates to leverage AI tools during the hiring process where it adds value, and we’re always keen to hear how technology improves the way you work. If you’re passionate about AI or curious to explore how it can elevate your role—you’ll be right at home here.

Groupon’s purpose is to build strong communities through thriving small businesses. To learn more about the world’s largest local e-commerce marketplace, click here. You can also find out more about us in the latest Groupon news as well as learning about our DEI approach. If all of this sounds like something that’s a great fit for you, then click apply and join us on a mission to become the ultimate destination for local experiences and services.

Beware of Recruitment Fraud: Groupon follows a merit-based recruitment process without charging job seekers any fees. We've noticed an increase in recruitment fraud, including fake job postings and fraudulent interviews and job offers aimed at stealing personal information or money. Be cautious of individuals falsely representing Groupon's Talent Acquisition team with fake job offers. If you encounter any suspicious job offers or interview calls demanding money, recognize these as scams. Groupon is not responsible for losses from such dealings. For legitimate job openings (and a sneak peek into life at Groupon), always check our official career website at Groupon Careers